Global ad spend grew 56.4% in the third quarter of 2020, making average spend nearly double its level at the lowest point of the pandemic in late March, according to new research.
In-game advertising platform Bidstack has announced the launch of its new Approved Partner Network with a number of firms already on board.
Companies which collate and analyze customer data, both online and offline, have grown 16% in the last year and are more than twice as likely to significantly exceed business goals and see strong return on investment (32% versus 14%), according to a global survey of 235 organizations with annual revenues of at least $50m.
The pandemic accelerated digital workplace behaviours by five years. And as companies brought key agency roles in-house, marketers feel the culture of remote working has made them more open to in-housing.
Two key issues – unsecured data and lack of appropriate security – are behind 65% of all GDPR fines issued against European organisations to date, totalling £482m in penalties, according to new research.
While 92% of people have a desire to live sustainably only 16% are doing something about it, new research suggests there is a trillion-dollar revenue opportunity for brands able to close the Value-Action Gap.
Luggage manufacturer and retailer, Samsonite, has partnered with behavioural marketing technology provider Wunderkind (formerly BounceX), to improve on-site experiences and increase digital revenues.
UK ad spend has fallen sharply for the third quarter in a row as marketers grapple with Covid-19 restrictions, Brexit and economic uncertainty, according to new data.
Brands have embraced agile working practices in the drive for resilience, but are neglecting key contributory factors – including ‘Humanity’ – that could help future-proof them against subsequent crises, according to a new study.
The robotic revolution is set to cause the biggest transformation in the world’s workforce since the industrial revolution. In fact, research suggests that over 30% of jobs in Britain are under threat from breakthroughs in artificial intelligence (AI) technology. A new report looks into which sectors are most at risk.
Snap has reported third-quarter results late Tuesday that beat revenue estimates and earnings, driven by a big jump in users and similarly large jump in the number of messages sent.
Senior marketers feel “let down by their agencies” at a time when they need them the most. New research reveals two-fifths believe agencies don’t act in the organisation’s best interests, and a quarter think agencies don’t understand their objectives.
Shutterstock has launched a premium, full-service editorial video offering that is now available for license, with partners including Critical Past, Celebrity Footage and Viral Hog
Half of UK consumers plan to do all or most of Xmas shopping online this year and only a third think this year’s festive ads should reference Covid-19, according to new research.
Ahead of the 2020 11.11 Global Shopping Festival, AliExpress has invested in its overall customer service and delivery platforms to improve delivery times by up to 30% for shoppers across Europe.
A lack of understanding about the role of advertising in funding the internet is putting many websites at risk, with only 15% of Brits realise that websites will be forced to put up paywalls without data-powered advertising, according to new research.
UK brands and retailers are unable to convert one-time buyers into customers, some pushed online for the first time during lockdown, because they do so little to earn their loyalty.
The DMA has joined the CBI (and 70 other trade associations) in a call for a pragmatic approach to securing an agreement with the EU.
The 100 most valuable Chinese brands gained 12% in value this year, with Alibaba holding number one position with a rise of 9% to $153bn, while Moutai rose two places to number three, according to new data.
Google for StartUps-backed AudioMob has teamed up with Banijay’s 9th Impact, to put audio advertising in its Big Brother MMO mobile game which is launching today.