The growth of privacy regulations: 65% of the world population’s data to be covered by 2023
By 2023, 65% of the world’s population will have its personal data covered under modern privacy regulations, up from 10% in 2020, according to a new report.
TikTok owner rejects Microsoft bid, clearing a path for Oracle
Microsoft’s offer to buy the US operations of hugely popular video-sharing app TikTok has been rejected at the eleventh hour, paving the way for Oracle to secure a last-minute deal.
White paper: What brands must consider for 2021
How can grocery brands plan for ‘business as unusual’ for the next 6-12 months in a rapidly changing and uncertain environment? A new white paper looks at how purchasing has changed across channels and how value and localism have become more important to consumers.
Student Loans Company appoints Atos with focus on app development
The Student Loans Company (SLC) has appointed Atos, a global leader in digital transformation, to support the delivery of improvements to SLC’s customer interface and the associated technology infrastructure.
TAG launches global brand safety certification program
The Trustworthy Accountability Group (TAG) has launched a new initiative to help ensure ads appear in safe and appropriate places online, with major companies like Google, Facebook and Amazon on board at launch.
Facebook sorry for putting ads in Danish broadcaster’s ad-free app
Facebook has apologised for what it has described as a “technical issue” that caused its ads to appear on news publisher websites without permission.
UK online sales growth still strong but signs of slow down
Online sales growth continued to slowly slide in August, falling against July by -4.1%, according to new data.
“A collapse in work”: Study uncovers state of digital in post-lockdown Britain
Uncertainty is crippling parts of the UK digital sector, with 1 in 5 agencies having experienced a “catastrophic collapse in work”, and almost 50% of their clients expecting to announce redundancies, according to a new study.
Sonos wins Grand Prix at the 2020 World Media Awards
Sonos has won the Grand Prix at the World Media Awards for its multi platform ‘Brilliant Sound campaign, beating competition from Electronic Arts, Levi’s, Samsung and Volkswagen.
Budweiser partners Lionel Messi for ‘Never Give Up’ campaign
Budweiser has struck a long-term partnership with global football star Lionel Messi with a new campaign to inspire fans.
Adverty invents new in-game brand advertising format with In-Menu ads
Adverty has invented and launched a new in-game brand advertising format called In-Menu, which enables contextually relevant IAB display banner ads on menu screens in between gameplay.
Umbro hires Absurd to design global web platform
Sportswear brand Umbro has appointed Manchester agency Absurd as its digital partner to create a new global web platform, which will replace its existing site.
Vodafone powers 5G piano duet with Lewis Hamilton
Vodafone used its super-fast 5G to make two pianos play a duet in real-time in different locations.
CRM trends: UK retailers score top marks for omnichannel communication – but must try harder on the basics
The UK leads the way in omnichannel marketing, with UK retailers scoring 31% against key success metrics compared to the global benchmark of just 18%, according to new research.
Ancestry commemorates 80 years since the Blitz with new art collection
To mark 80 years since the start of The Blitz, family history brand Ancestry has launched a multi-channel campaign to tell untold stories from WWII and life during The Blitz.
Global big data analytics market ‘to grow 4.5 times by 2025’
Demand for “big data” analytics will surge by 4.5 times, as the sector booms to $68bn by 2025 (up from $15bn last year). Data security is a prime concern with the proliferation of Internet of Things devices. New skills are needed to turn data into action and optimise marketing efforts.
Coca-Cola partners Sky Sports for new Premier League ‘mockumentary’ campaign
Coca-Cola Great Britain has launched a new content marketing campaign for the start of the Premier league with bespoke ‘mockumentary’ starring comedian Mo Gilligan.
Takeaway apps: What do Deliveroo, Uber Eats and Just Eat know about your data?
What personal data is being collected when ordering your favourite takeaway online with the likes of Deliveroo, JustEat and UberEats? A new study has analysed privacy policies from the UK’s most popular food apps.
Black Friday and Christmas on Facebook likely to be ‘most competitive ever’
Over Black Friday and Christmas ecommerce advertisers are likely to see record-high advertising costs and lower-than-ever average order values, according to new research.
Subway teams with MIQ and Skyrise Intelligence for cookieless mobile customer data insights
MiQ and Sunrise Intelligence have teamed up to launch a new mobile data tool for brands, with Subway the first client to sign up.
