HUMAN (formerly White Ops) has discovered a new botnet which is defrauding the connected television advertising ecosystem.
Lotame, has announced that 10 leading data partners including digitalAudience, DTScout, and ShareThis will support Lotame Panorama ID, the first global, people-based, privacy-compliant and interoperable identity solution for a cookieless open web.
Three UK has launched a new campaign in partnership with Samaritans, #BetterPhoneFriend – a new campaign encouraging the nation to become better listeners.
NSPCC has revealed a new ‘nickname generator’ tool that bolsters children’s anonymity when using its Childline service.
Advertising spend in the UK is expected to increase by 15.2% to £27bn in 2021, driven by online advertising, according to the most recent quarterly expenditure report by the Advertising Association/WARC.
Cadbury and VCCP are launching their new campaign ‘#ForTheLoveOfChocolate, which rallies the nation to support high-street chocolate shops during this difficult time for the high-street.
Brand protection is an impossible job for 78% of UK comms leaders, following significant increases in reputational threats such as employee activism and cancel culture, according to new research.
Social media platform TikTok has launched lead generation, a first-party solution through which advertisers around the world can generate leads and drive sales, as the popular social media platform looks to attract more advertisers.
The Interactive Bureau of Advertising UK (IAB) has said UK digital ad spend growth slowed to 5% in 2020 to reach a total of £16.5bn, a stark drop from the 15% growth in 2019 before the pandemic hit.
Most websites that rank in Google’s top 20 search results do not currently pass the minimum requirements for a good page experience set out in the search engine’s new Core Web Vitals update which officially rolls out in June according to new research.
Verizon Media has launched its Next-Gen Solutions suite, a first-to-market offering for advertisers and publishers independent of cookies or mobile app IDs for audience creation, buying or measurement.
Advertisers are feeling pressured to increase privacy compliance as consumer interest in data privacy and Apple’s IDFA decision increases, according to the findings of a new white paper.
Adtech platform Smart is integrating with ID5, an identity solution for digital advertising to giving the publishers and brands access to improved user recognition and monetisation in programmatic transactions, while maintaining a high standard of privacy compliance.
Global is significantly increasing digital inventory available to programmatic buyers on DAX, adding the London Underground and National Rail to its programmatic platform.
Q1 M&A activity surged past pre-COVID levels in tech, digital, media and marketing, according to Ciesco, the specialist advisory firm.
Adtech firm Cavai has struck a new partnership with content provider, Orange Publishing.
As we continue on our journey on the roadmap to recovery, a new survey found that 3 in 4 business leaders (74 per cent) expect overall economic conditions in the UK and Ireland to improve in the next 12 months.
In environments that disallow third-party cookies such as Firefox and Safari, eCPMs increased more than 30% when first-party identifiers were utilised, according to new research.
Investment in social media tops hair and beauty business professionals’ priorities, as lockdown puts pressure on them to keep customers, according to new research.
Marketers have expressed overall optimism about the economy for the first time since 2015, according to the latest IPA Bellwether Report.