Phishing and web-based attacks ‘most common among Europe’s SMEs’
Small and medium-sized enterprises (SMEs) have become a desired target for many hackers during the COVID-19 pandemic, according to a new study.
Adnami partners with SeenThis as to enable fast video streaming in high impact formats
Tech company Adnami has announced a partnership with SeenThis; with the adaptive streaming company’s lighting fast video set to complement Adnami’s high impact formats and creative templates.
Impact appointed by Skyscanner to boost affiliate and performance partnerships
Partnership automation platform Impact has teamed up with Skyscanner to enable the metasearch engine and travel marketplace to become more efficient and productive with its affiliate partners, globally.
Barclaycard sponsors summer gigs with AR campaign starring Anne-Marie
Global and Barclaycard have unveiled a new multi-platform AR campaign starring Anne-Marie to promote a series of exclusive live music events this summer, Capital Up Close with Barclaycard.
Voice tech trends: users move from awareness to purchase
Nearly all (91%) of users of voice assistants search the internet with their voice, while 41% of users are making purchases with their voice assistants, according to new research.
Reddit ad expansion: Australia
Following Reddit’s successful market entries in Canada and the UK, account teams and a dedicated office launched in Australia as the social network expands. There’s locally-based Community and Engineering staff, too, as part of the push for local brand partnerships. Reddit communities are loyal and passionate – yet mostly overlooked by brands.
Global ad spend trends: 12.6% increase as countries recover from pandemic
Global advertising spend is on course for 12.6% growth this year to reach $665bn, an upgrade from 6.7% initially projected, as the global ad market rebounds strongly from the COVID-19 downturn of last year, according to new research.
AdsWizz AI tool matches background ad music to each listener: Dunkin’ first brand on board
Audio and podcast technology solution AdsWizz has launched a new tool that automatically adjusts audio ad background based on listener genre, with donuts brand Dunkin’ one of the first advertisers to use the technology.
Customer service complaints hit 6-month high: People tired of Covid ‘excuses’
The number of complaints about poor customer service in the last six months was at its highest level since 2009 and customers are tired of Covid being used as an excuse, according to new research.
Starcom launches media booking bot to help advertisers ‘save thousands of hours’
Media agency Starcom has developed an automated media booking bot, designed to free up thousands of hours typically spent on manual bookings.
Smart acquires cookie-free CTV and video advertising platform DynAdmic
Ad monetisation platfrom Smart AdServer has acquired DynAdmic, an integrated video advertising marketplace.
Kin + Carta ramps up pan-European expansion with new Greek office
Digital transformation consultancy Kin + Carta is opening its doors in Athens, Greece, as it accelerates ambitious growth plans into Europe in the wake of Brexit and the pandemic.
McLaren Racing picks Alteryx for analytics automation and data science
McLaren Racing and Alteryx have announced a multi-year technology partnership to help the Formula 1 team compete both on and off the track.
IRIS.TV partners with PubMatic to expand contextual targeting for connected TVs
IRIS.TV has partnered with PubMatic to provide media buyers with more tools to conduct programmatic marketing on connected TVs.
Brands pressured to hit sustainable advertising goals in next five years
Over two-thirds of leaders in advertising, across the UK (72%) and US (67%) considered sustainable advertising to be important to their business, but many are not likely to hit their targets, according to new research.
Pinterest embraces body neutrality and acceptance with new ad policy
Pinterest has announced an updated weight loss ad policy that prohibits all ads with weight loss language and imagery.
Jack Daniel’s launches scented outdoor ads for Tennessee Apple drink
Jack Daniel’s has launched a campaign for its new Tennessee Apple drink that uses dynamic creative and will activate a scent when temperatures hit 24 degrees.
Advertisers want more access to and control of data to shape campaigns
Advertisers want more control of and access to consumer data to shape campaigns in an increasingly competitive space, according to a new study
European digital ad growth defies pandemic: Germany and Turkey lead growth as UK remains biggest spender
European countries had a combined digital advertising market value of €69bn, with only three countries seeing falls in growth for the year, despite lockdown disrupting business as usual, according to new research.
Xiaomi teams up with Marvel Studios for Black Widow campaign
Technology giant Xiaomi has teamed up with Marvel Studios with a cross-promotional campaign for the upcoming film Black Widow, coming to cinemas and Disney+ users with premier access on Friday July 9.