Global and Barclaycard have unveiled a new multi-platform AR campaign starring Anne-Marie to promote a series of exclusive live music events this summer, Capital Up Close with Barclaycard.
Nearly all (91%) of users of voice assistants search the internet with their voice, while 41% of users are making purchases with their voice assistants, according to new research.
Following Reddit’s successful market entries in Canada and the UK, account teams and a dedicated office launched in Australia as the social network expands. There’s locally-based Community and Engineering staff, too, as part of the push for local brand partnerships. Reddit communities are loyal and passionate – yet mostly overlooked by brands.
Global advertising spend is on course for 12.6% growth this year to reach $665bn, an upgrade from 6.7% initially projected, as the global ad market rebounds strongly from the COVID-19 downturn of last year, according to new research.
Audio and podcast technology solution AdsWizz has launched a new tool that automatically adjusts audio ad background based on listener genre, with donuts brand Dunkin’ one of the first advertisers to use the technology.
The number of complaints about poor customer service in the last six months was at its highest level since 2009 and customers are tired of Covid being used as an excuse, according to new research.
Media agency Starcom has developed an automated media booking bot, designed to free up thousands of hours typically spent on manual bookings.
Ad monetisation platfrom Smart AdServer has acquired DynAdmic, an integrated video advertising marketplace.
Digital transformation consultancy Kin + Carta is opening its doors in Athens, Greece, as it accelerates ambitious growth plans into Europe in the wake of Brexit and the pandemic.
McLaren Racing and Alteryx have announced a multi-year technology partnership to help the Formula 1 team compete both on and off the track.
IRIS.TV has partnered with PubMatic to provide media buyers with more tools to conduct programmatic marketing on connected TVs.
Over two-thirds of leaders in advertising, across the UK (72%) and US (67%) considered sustainable advertising to be important to their business, but many are not likely to hit their targets, according to new research.
Pinterest has announced an updated weight loss ad policy that prohibits all ads with weight loss language and imagery.
Jack Daniel’s has launched a campaign for its new Tennessee Apple drink that uses dynamic creative and will activate a scent when temperatures hit 24 degrees.
Advertisers want more control of and access to consumer data to shape campaigns in an increasingly competitive space, according to a new study
European countries had a combined digital advertising market value of €69bn, with only three countries seeing falls in growth for the year, despite lockdown disrupting business as usual, according to new research.
Technology giant Xiaomi has teamed up with Marvel Studios with a cross-promotional campaign for the upcoming film Black Widow, coming to cinemas and Disney+ users with premier access on Friday July 9.
More than three quarters (78%) of CEOs would increase digital marketing budgets if marketers were able to demonstrate that their online activities are having a direct impact on sales, according to new research.
Cannes Lions 2021 looked different this year, as creativity was fuelled during Zoom chats instead of in-person brainstorming sessions due to the pandemic. In this article, we look at all 35 winners from the biggest creative marketing awards event of the year.
The Cannes Lions International Festival of Creativity 2021 has wrapped up its virtual run this year with Omnicom, Fortnite, Reddit and Libresse among those brands and agencies winning top accolades for creative ads.