HUMAN disrupts massive CTV ad fraud operation
HUMAN (formerly White Ops) has discovered a new botnet which is defrauding the connected television advertising ecosystem.
Lotame gets ten data partners for Panorama ID cookie-less ad tool
Lotame, has announced that 10 leading data partners including digitalAudience, DTScout, and ShareThis will support Lotame Panorama ID, the first global, people-based, privacy-compliant and interoperable identity solution for a cookieless open web.
Three UK partners Samaritans for #BetterPhoneFriend campaign
Three UK has launched a new campaign in partnership with Samaritans, #BetterPhoneFriend – a new campaign encouraging the nation to become better listeners.
Kin + Carta Connect develops automated nickname generation tool for NSPCC
NSPCC has revealed a new ‘nickname generator’ tool that bolsters children’s anonymity when using its Childline service.
WARC: UK ad market to soar above 2019 levels this year
Advertising spend in the UK is expected to increase by 15.2% to £27bn in 2021, driven by online advertising, according to the most recent quarterly expenditure report by the Advertising Association/WARC.
Cadbury urges nation to support independent Chocolatiers in new campaign
Cadbury and VCCP are launching their new campaign ‘#ForTheLoveOfChocolate, which rallies the nation to support high-street chocolate shops during this difficult time for the high-street.
78% of comms leaders say protecting their brand’s reputation is unmanageable
Brand protection is an impossible job for 78% of UK comms leaders, following significant increases in reputational threats such as employee activism and cancel culture, according to new research.
TikTok launches ‘Lead Generation’ tool for brands
Social media platform TikTok has launched lead generation, a first-party solution through which advertisers around the world can generate leads and drive sales, as the popular social media platform looks to attract more advertisers.
IAB report: Digital ad spend boosted by audio ad growth
The Interactive Bureau of Advertising UK (IAB) has said UK digital ad spend growth slowed to 5% in 2020 to reach a total of £16.5bn, a stark drop from the 15% growth in 2019 before the pandemic hit.
Google search update: Most websites failing to meet upcoming ‘good page’ criteria
Most websites that rank in Google’s top 20 search results do not currently pass the minimum requirements for a good page experience set out in the search engine’s new Core Web Vitals update which officially rolls out in June according to new research.
Verizon Media launches Next-Gen Solutions for ‘ID-less advertising’
Verizon Media has launched its Next-Gen Solutions suite, a first-to-market offering for advertisers and publishers independent of cookies or mobile app IDs for audience creation, buying or measurement.
81% of advertisers concerned about privacy compliance, as Apple tightens data rules
Advertisers are feeling pressured to increase privacy compliance as consumer interest in data privacy and Apple’s IDFA decision increases, according to the findings of a new white paper.
ID5 and Smart partner to offer ‘Universal ID’ capabilities in a cookie-less environment
Adtech platform Smart is integrating with ID5, an identity solution for digital advertising to giving the publishers and brands access to improved user recognition and monetisation in programmatic transactions, while maintaining a high standard of privacy compliance.
Global increases programmatic outdoor ad inventory across UK rail and tube venues
Global is significantly increasing digital inventory available to programmatic buyers on DAX, adding the London Underground and National Rail to its programmatic platform.
M&A activity surges past pre-COVID levels in tech, digital, media and marketing
Q1 M&A activity surged past pre-COVID levels in tech, digital, media and marketing, according to Ciesco, the specialist advisory firm.
Cavai partners Orange Publishing with ‘conversational’ ad format
Adtech firm Cavai has struck a new partnership with content provider, Orange Publishing.
UK and Ireland SME confidence peaks as end of lockdown looms
As we continue on our journey on the roadmap to recovery, a new survey found that 3 in 4 business leaders (74 per cent) expect overall economic conditions in the UK and Ireland to improve in the next 12 months.
Cookie-less advertising takes off: Use of first-party identifiers shows significant lift in views
In environments that disallow third-party cookies such as Firefox and Safari, eCPMs increased more than 30% when first-party identifiers were utilised, according to new research.
Hair and beauty businesses ‘prioritise social media to drive growth’
Investment in social media tops hair and beauty business professionals’ priorities, as lockdown puts pressure on them to keep customers, according to new research.
IPA Bellwether: UK marketers optimistic ‘for first time since 2015’
Marketers have expressed overall optimism about the economy for the first time since 2015, according to the latest IPA Bellwether Report.