The COVID-19 pandemic has revealed the need to tackle a sharp digital divide between the world’s online and offline populations, with research revealing that that even before the crisis hit, 69% of people without online access lived in poverty.
In collaboration with industry experts from the International Chambers of Commerce, the World Economic Forum and the World Wide Web Foundation, Dun & Bradstreet hosted a webinar explaining the impact of the pandemic on global markets and economies; both now and in future. This report highlights some of the key learning outcomes from the event.
Millions of previously office-bound professionals are now working from their own homes to prevent to spread of the COvid-19 virus. Career experts StandOut CV have picked the brains of some of the UK’s most inspiring entrepreneurs, former BBC Dragons and biggest brands, as well as veteran remote workers from established remote businesses, for their tips on staying focused, productive and sane while working away from the office.
UX agency Sigma has launched Workplace Express, a platform for streamlining internal communications and working practices, while working remotely, to help businesses continue to operate during the current global crisis.
Nearly half of advertisers are using personalised and creative ad formats, driving a 335% higher engagement rate when compared to standard pre-roll ads, while fifteen seconds is proving to be the ad length of choice for marketers, according to new research.
Marketing and sales efforts in the UK are starting to recover after an initial post-Covid dip, although there’s still some way to go, according to new data.
The COVID-19 pandemic has led to global ad prices falling across all media channels except digital video and display, according to new research.
Video platform JW Player has launched Live Channels, an enhanced live streaming solution that enables digital media companies to broadcast and monetize live without delay or time-consuming set-up.
Verizon Media has launched its expanded DSP, bringing programmatic, premium and now its full Native Marketplace inventory, formats, targeting and measurement together in a single platform.
To boost engagement, the Indonesian ecommerce platform Tokopedia used Instagram Live alongside ads in Instagram Stories for the first time, which doubled sales for products featured in the campaign.
Amazon is the top global brand in terms of financial performance and consumer opinion, followed by other digital native brands such as JD and Alibaba and retail veterans such as Costco, Target and Walmart have performed strongly too, according to new research.
The UK ad market is forecast to contract by £4.2bn (16.7%) this year) to £21.1bn this year due to the coronavirus lockdown and economic slump.
Nearly half of online sales for brands in March were driven by “new customers” thanks to Covid-19, new research reveals.
Google’s parent company Alphabet has revealed a 13% surge in first quarter revenue despite a “significant” hit to advertising sales as the COVID-19 crisis continues.
UK-based non-profit, Positive Steps, has leveraged Citrix digital workspace solutions to continue delivering critical services to families and children across Greater Manchester in face of COVID-19.
Age isn’t always a factor when it comes to hobbies, with under 40s more likely to enjoy board games than their older counterparts, according to new research looking into how social media impacts the nations choice of post work activities.
Ogury has launched its new Video Chooser format, which delivers full-screen, user-chosen video ads to the advertising market for the first time, with Mastercard, Bayer and ConAgra the first big names to sign up.
UK ad spend grew by 15.4% year-on-year in 2019, reaching £15.69bn, according to IAB UK’s adspend update.
Publicize Swap Shop has launched a marketplace for businesses to trade and barter products and services in exchange for their own.