As YouTube influencers get more popular, new research reveals the highest paid social media stars on the platform.
Savoury pastry brand Higgidy, has appointed Kazoo Communications to run its Pie Week PR campaign this March.
Publisher focused ad tech firm Permutive has been appointed bythe largest media company in Croatia, Styria Croatia – part of the Styria Media Group – to increase its targetable inventory and drive personalised advertising.
The majority of brands are still ignoring the benefits of a digital-first globalisation strategy, and instead focus their efforts on deploying a local sales team when entering new markets, according to new research.
Mindshare is developing a private marketplace in the US and UK, an initiative to help LGBTQ media titles win a greater share of advertising investment, with Skyy Vodka one of the first clients to sign up.
Michael Valdsgaard, former head of digital transformation at IKEA, has used his keynote speech at Retail Without Borders to launch his latest venture: a high-tech immersive commerce solution provider, London Dynamics.
While customers a expect a hyper-personalised, effortless, brand experience, only 10% of European organisations say that customers are fully satisfied with their CX experience, according to new research.
Focusing on customer experience directly leads to higher business growth, according to new research.
Ad tech firm The Trade Desk has launched its new advertising campaign, directed by comedian Neal Brennan using humour to compare the advertising limitations of walled gardens, such as today’s popular search and social platforms, with opportunities of the open internet.
How do you drive more traffic to your brand site? San Pellegrino delivered 90,000 extra visits to its website through display ads tailored to specific audiences. This case study looks at how San Pellegrino achieved a 10% increase in click-throughs with a 14% lower spend than previous campaigns.
The number of tech hubs across Africa has grown by nearly 50% in the past year alone, with Mauritius, Kenya and South Africa home to some of the best cities fro start-ups on the continent.
Online shoppers are at odds with their desire for personalised digital experiences from brands and their demand for privacy, according to new data.
2020 will be the year of the ‘Great Data Reckoning’, the tipping point in the world when it comes to data overabundance, according too a new report looking into global marketing changes.
Marketing technology firm Datasine has launched a new product designed to improve consumer engagement through hyper personalisation.
Burger King’s latest ad campaign takes the bold step of showing its signature burger decaying in a time-lapse video to showcase its removal of artificial preservatives.
Amazon.co.uk is the most visible¹ website overall in Google’s UK page one results when people search for consumer electronics topics such as computers, laptops, video and mobile phones according to a new study by Searchmetrics.
Tying TV to business outcomes is a high priority across Europe, with advertisers tracking an average of 5 KPIs, according to a new pan-European study.
Google is reportedly planning to move accounts of its British users to a US jurisdiction, opening up the sensitive information of tens of millions of Brits to UK authorities.
Fashion and beauty retail trends: Reviews, discounts and photos most likely to drive online purchases
Customers of leading direct-to-consumer brands in sectors such as fashion and beauty say reviews (76%), discounts (70%) and photos (61%) are among the top factors that make it easier for them to make purchase decisions according to new research.
Online payments firm Klarna is working with pop star Lady Gaga to promote ‘The Knight Finger’ ring, a fashion item used to symobolise female empowerment to coincide with leap year.