Whilst the UK’s shops are busy reopening their doors this week, there is some risk of Gen Z shunning real-world shopping altogether, according to digital experience provider Sitecore.
Indian tech startups are enjoying a period of sustained success. The Pandemic, a tape-cutting Government budget, and record-levels of investment has spurred the subcontinent’s tech-heavy sectors to dizzying growth.
Analytics platform Tableau has introduced Business Science, a new AI-powered analytics that aimed at lowering the barrier to data science techniques.
Early signs show an upturn in UK spend and an increase in optimism around economic recovery, according to new research.
Samba TV, a provider of omniscreen advertising and analytics, has struck a multi-market partnership with PubMatic, a sell-side platform for digital advertising.
Wunderman Thompson has launched Resolve, a privacy-first personalisation technology that uses AI to help brands better recognise and reach customers.
Less than half of UK salespeople have attended a virtual event in the past year, according to a new report from CRM provider HubSpot.
Brixton Finishing School, the disruptor scheme that seeks to diversify entry-level talent in adland, has launched a campaign to coincide with the 40th anniversary of the Brixton Uprising.
UK charity, the Epilepsy Society, is asking everyone to channel their inner Captain Tom and help raise money to support people with epilepsy.
Almost half (45%) of all online content goes unseen, but this number fell from 69% in 2020, according to new research.
The vast majority (91%) of shoppers are open to sharing data with brands and retailers so long as they won’t be served any intrusive ads, according to new research.
Businesses are reporting tentative signs of recovery and hope for the future, despite another challenging year ahead, according to new research.
Mediaocean has announced a new product model, the Omnichannel Advertising Platform, along side a major re-brand.
The majority of marketers stretched themselves to breaking point during the pandemic, amid pressure to retain customers and adapt to a purely digital environment, according to new research.
Fraud prevention solutions provider Riskified has struck a partnership with global advertising agency Dentsu which will see Riskified’s eCommerce enablement and fraud prevention solutions introduced to Dentsu’s portfolio of customers.
Cognism has launched the latest version of its platform, which embeds Bombora’s intent data into its sales intelligence software.
CRM firm Salesforce has launched a new version of Sales Cloud, reimagined with newly available AI-driven features specifically designed to help businesses drive growth in a world where selling and buying has drastically changed.
Creative music agency MassiveMusic has partnered with SoundOut, to create a tool called MassiveBASS for brands to help them create sonic logos scientifically proven to leave a memorable impression on their consumers and be intrinsically linked to the brand’s personality.
Zoom has struck a multi-year partnership with Formula 1, as the new season started this month.
The global internet advertising market was estimated at $319 billion in 2019, and is expected to hit $1,089 billion by 2027, according to new research.