More than three quarters (78%) of CEOs would increase digital marketing budgets if marketers were able to demonstrate that their online activities are having a direct impact on sales, according to new research.
Cannes Lions 2021 looked different this year, as creativity was fuelled during Zoom chats instead of in-person brainstorming sessions due to the pandemic. In this article, we look at all 35 winners from the biggest creative marketing awards event of the year.
The Cannes Lions International Festival of Creativity 2021 has wrapped up its virtual run this year with Omnicom, Fortnite, Reddit and Libresse among those brands and agencies winning top accolades for creative ads.
The long-promised decision of blocking third-party tracking cookies from Google Chrome moves back to 2023. Hear the collective sigh of relief from brands and agencies? That’s because much more time is needed for most businesses to adjust. Don’t have a plan yet? Look out for Google’s own upcoming Privacy Sandbox system, that will allow sites to show targeted ads (while reducing the amount of data users share).
Facebook is officially launching its live audio rooms option, as well as podcast discovery and playback within the app.
Over half of UK consumers will interact with brands more through digital channels post-pandemic, according to new research.
Out-of-home agency Kinetic Worldwide has revealed the findings of new research carried out in partnership with Clear Channel, Global and JCDecaux designed to definitively pinpoint the effectiveness and impact of the rich variety of OOH advertising formats and environments on audiences.
VidMob has launched Brand Governance, a new capability designed for digital marketers to gain visibility and control over their brand creative at scale, and improve the overall performance of their creative.
68% of people have stopped supporting brands that don’t share their principles, according to new research.
Cannes Lions is underway as a purely digital event for 2021, as the pandemic results in a more subdued festival of advertising creativity this year.
Instagram Reels became a key tool for brands, as Insta defended its market from TikTok. Reels let creators upload short-form videos which are selected by algorithms based on tailored preferences.
Sipsmith celebrates its first year as the Official Gin Partner of The Championships, Wimbledon with a new piece of creative, where Mr Swan makes his Centre Court debut.
Sanex has launched a new marketing campaign to launch their new BiomeProtect range, which is the result of over 5 years of dedicated research into the skin’s microbiome.
Amazon websites are blocking Google’s tracking system FLoC (Federated Learning of Cohorts) according to a new report.
Luxury Scottish home and body care brand, ARRAN Sense of Scotland (formerly Arran Aromatics) has launched a new advertising and brand campaign aimed at connecting with its key target audience of women aged 35-54.
Advertising and analytics platform Innovid has added audio ad serving tools to its suite of omni-channel delivery capabilities.
White Bullet teams with 4D to help advertisers tap into targeted inventory and protecting brand reputation
Cybersecurity and IP protection firm White Bullet, has integrated with self-service contextual outcomes engine, 4D, a division of Silverbullet.
As the countdown to the loss of the third-party cookie continues, many advertisers, publishers and agencies are still struggling to develop a strong identity strategy. A new report provides insights and solutions to help all industry players successfully navigate this new privacy-first world.
To coincide with the Cannes Lions awards festival, TikTok is launching a promotion called #CreativityForGood, which will invite people to create a TikTok-style campaign or advertisement for a cause they care about.