Social media users up 9% globally: YouTube pips Facebook as TikTok rises
YouTube has topped the chart as the social media platform with the most users last year, followed by Facebook, according to new research. That’s according to the Digital 2019 report, produced by Hootsuite and We Are Social, which also found that quarter-on-quarter...The power of a single customer view: 4 tips for better analytics
In today’s multiplatform world, it can be difficult to get a single view of a user, whether they are looking at the same site on a mobile, PC, tablet or another connected device. A new report from Bench and Pitney Bowes offers a practical approach to harnessing data...Unilever develops cross media measurement model for brands
Unilever has launched an initiative to build a cross-media measurement model to help brands measure and understand campaign impact across the media landscape.
Does AI really boost ROI? Half of marketers say they’ve seen proof
Just over half (52%) of businesses have seen an increase in sales through the use of AI in marketing efforts, with many increasing their spend on the technology in the next htree years, according to a new survey.
AI in Business: 2019 Trends and predictions
AI is already being implemented in businesses around the world, and while worries persist over whether robots will be taking over the workplace, some are predicting that it will actually improve and even create jobs in the future. John Williams, Head of Marketing at...One vision: data science on retailers’ and consumers’ roadmaps
Robin Coles, Director at Inovretail looks at the challenge for traditional retailers keen to use data to transform their operations, and how conventional high street retailers, such as Marks and Spencer are saddled with unwieldy legacy systems and playing a desperate...OK Computer? Consumers ‘increasingly comfortable with human-mimicking robots in customer service’
As Google Duplex inches closer to becoming a reality, new research by Aspect Software has revealed that over half of consumers (52 per cent) would be comfortable communicating with a customer service robot that closely mimics human behaviour over the phone.
Advertisers still missing the mark with gender stereotypes- survey
The vast majority of marketers think they’re doing a good job of avoiding gender stereotypes in advertising (76% of female marketers and 88% of male marketers), but almost half of consumers feel advertisers are still not getting it right, according to new research.
Dropbox to acquire HelloSign
Dropbox is to acquire HelloSign, an eSignature and document workflow platform with more than 80,000 customers.
Top tips: Five digital trends to watch in 2019
Louis Georgiou, Managing Director at digital product and services consultancy Code Computerlove, shares his prediction of five digital trends to watch in 2019. At the heart of digital product thinking is the belief that digital experiences should continually develop...Re-engineering the customer experience will lead to better use of AI in marketing
AI has the potential to better shape customers’ experiences, opening up conversations, enhancing purchase journeys, increase brand loyalty and boost revenue. Grant Coleman, Vice President and Market Director for UK, Nordics and Benelux at Emarsys, offers a three-step...UK ad spend rises 5.1% as mobile soars
The amount spent on advertising in the UK rose 5.1% year-on-year to reach £5.6bn during the third quarter of 2018, according to new data.
Coca-Cola boosts customer relations with new digital asset library
Coca-Cola European Partners, the largest bottler of The Coca-Cola Company products in Belgium and Luxembourg, is one step closer to fully automating the dissemination of relevant product graphics and information to customers, with their new digital asset management system now in place.
Winners and losers on Google: Video focus boosts YouTube, Fox and BBC on organic search
Google’s love video content meant YouTube, Fox, BBC and DailyMotion were among the big winners in US organic search in 2018, according to new analysis of winners and losers in search.
Marketers ‘are underestimating customer brand loyalty’
UK marketers are underestimating customer brand loyalty as only 11% of marketers believe that GenZ consumers are loyal despite 58% of consumers them considering themselves loyal, according to new research.
Consumer trust becoming key to brand success- report
Growing concerns regarding privacy and data security have reached a tipping point, driven by an astonishing increase in consumers’ expectations for trust and transparency in the brands they purchase, according to new research.
IAB UK runs ‘transparency initiative’ to help brands assess suppliers
IAB UK, the trade body for the online advertising industry, has launched of the ‘Transparency FAQS’, a tool to help aid advertiser understanding of the value they derive from companies within the digital advertising value chain.
Comcast expands blockchain-powered TV ad software with major new partners
Comcast has announced the next phase of its Blockgraph initiative – blockchain-enabled software that allows the secure use and sharing of data for advanced TV advertising.
Analytics Intelligence partners Tealium to offer clients AI-powered ad tech
Analytics Intelligence has partnered with Tealium to provide its clients with a way to standardise, enrich, distribute, and activate customer data in real time.
