Top big data tips: Overcoming marketing isolation
Marc Ramos, Chief Marketing Officer, SplashBI discusses how CMO’s and marketing teams can overcome the data silos found within sales and marketing teams, which are currently damaging morale and contributing to employee churn. Not only this, but without a complete view...Poor website UX is damaging a quarter of B2B commerce
Forget product availability or price point, it’s poor website usability that is losing valuable trade for ecommerce businesses.
Traditional TV advertising value ‘will collapse by 2023’- report
A new report warns there will be not one but two collapses in traditional TV advertising in the coming years, as cord-cutters turn away from subscription bundles.
IAB UK shakes up team with first ever marketing and partnerships heads
IAB UK has employed Rachel Arch as its first Head of Partnerships and Tom Stevens as its first Head of Marketing, signalling a shift in approach for the online advertising industry body.
Netflix ‘would lose 57% of their subscribers if they added commercials’
The majority (57%) of UK customers would stop watching Netflix if commercials were introduced, and even lowering subscriptions would cause a significant drop off of 42%, according to new research.
The rise of ‘in-housing’: Brands shifting away from agencies
The recent in-housing trend is changing the face of digital advertising, as brands shift away from agency; instead bringing their digital advertising operations in-house.
Becks offers free beer in pubs on Blue Monday
On Blue Monday, Brits will be able to redeem a free bottle of Beck’s Blue at their local pub as a treat on the gloomiest day of the year.
Generation Z dominates YouTube (while other generations prefer Facebook)
One in three ‘Gen-Zers’ (31%) visit YouTube the most, according to a new survey from Visual Objects.
Social media trends: What are people posting on their timeline?
Images (69%) are the most popular content type that people post on social media, followed by life updates/announcements (47%) and videos (46%), according to new US-based research.
Kingston rolls out eSports gaming campaign with Post Malone
HyperX, the gaming division of Kingston Technology Company has launched a new ad campaign featuring music and web stars.
Snoop Dogg becomes a shareholder in Klarna, transforms into ‘Smoooth Dogg’
Payment provider and bank, Klarna, has collaborated with rapper and global pop culture icon, Snoop Dogg, to bring Klarna’s concept of “smoooth” to the next level.
New boss at Kantar Media
Kantar Media, a global leader in media intelligence, is delighted to announce the appointment of Mark Inskip as CEO of its UK and Ireland business.
Top 10 YouTube ads of 2018: German property site pips Nike and John Lewis
YouTube has released its overall 2018 EMEA ads leaderboard, with an ad for a German property search website beating Nike and John Lewis for most engagement this year.
IPA Bellwether: UK marketing budgets flatline as Brexit bites
After six consecutive years of growth, UK marketing budgets have finally stalled in the final quarter of 2018, according the latest IPA Bellwether report.
Video advertising trends: Live ads, personalisation and programmatic to shape 2019
The video advertising industry will see four key changes in OTT, traditional TV, online video, data activation, and transparency, according to a new report released this week. The ‘2019 Video Advertising Trends’ report from adtech firm SpotX , is based on...Student social network links with global ID card scheme for tailored adverts
The non-profit organisation behind the International Student Identity Card (The ISIC Association) has partnered with Campus Society, a social network for UK students, to offer tailored experiences, offers and services to the global student population. The partnership...Creative trends: 2019 to see ‘nostalgic aesthetics of the past’
What’s old is new again. 2019 will see a an optimistic redux of early-tech, with like purple, blue, and pink duotone gradients, basic vector graphics, and dreamy synth music, according to anew report looking into upcoming creative trends.
Stan and Ollie film gets print and OOH campaign with digital twist
The Evening Standard and eOne has partnered to promote the debut BAFTA nominated film, Stan & Ollie.
Top 10 CES gadgets: Automatic make-up, expanding letterboxes and walking cars
The Consumer Electronics Show in Las Vegas has ended for another year, with 5G, bendy phones and modular TVs dominating conversations. We look at 10 of the biggest innovations from the event, from the practical to the weird….
