Wunderman Thompson launches cookieless marketing tool Resolve
Wunderman Thompson has launched Resolve, a privacy-first personalisation technology that uses AI to help brands better recognise and reach customers.
Less than half of UK salespeople have attended a virtual event in the past year
Less than half of UK salespeople have attended a virtual event in the past year, according to a new report from CRM provider HubSpot.
Brixton Finishing School alumni unveil #BrixtonRising campaign on 40th anniversary of Brixton Uprising
Brixton Finishing School, the disruptor scheme that seeks to diversify entry-level talent in adland, has launched a campaign to coincide with the 40th anniversary of the Brixton Uprising.
Epilepsy Society asks people to channel their inner Captain Tom to raise vital funds
UK charity, the Epilepsy Society, is asking everyone to channel their inner Captain Tom and help raise money to support people with epilepsy.
Microsoft buys AI speech firm Nuance ($16bn)
Microsoft strengthens its artificial intelligence and speech tech capability. Nuance powered the speech recognition engine behind Apple’s Siri and turns speech into text. The deal builds-up Microsoft’s cloud-computing operation, particularly for healthcare (“telehealth” and remote doctor) sector and broader business customers.
Nearly half (45%) of all online content goes unseen (but visibility is improving)
Almost half (45%) of all online content goes unseen, but this number fell from 69% in 2020, according to new research.
Seven in ten shoppers say sharing data with retailers ‘isn’t worth the spammy marketing’
The vast majority (91%) of shoppers are open to sharing data with brands and retailers so long as they won’t be served any intrusive ads, according to new research.
Coronavirus survey: Businesses report tentative signs of recovery
Businesses are reporting tentative signs of recovery and hope for the future, despite another challenging year ahead, according to new research.
Mediaocean launches omnichannel advertising platform
Mediaocean has announced a new product model, the Omnichannel Advertising Platform, along side a major re-brand.
Majority of marketers stretched to breaking point during the pandemic
The majority of marketers stretched themselves to breaking point during the pandemic, amid pressure to retain customers and adapt to a purely digital environment, according to new research.
Riskified and Dentsu team up for global strategic partnership
Fraud prevention solutions provider Riskified has struck a partnership with global advertising agency Dentsu which will see Riskified’s eCommerce enablement and fraud prevention solutions introduced to Dentsu’s portfolio of customers.
Cognism partners Bombora to match intent data with prospect database
Cognism has launched the latest version of its platform, which embeds Bombora’s intent data into its sales intelligence software.
Salesforce revamps Sales Cloud with AI tools
CRM firm Salesforce has launched a new version of Sales Cloud, reimagined with newly available AI-driven features specifically designed to help businesses drive growth in a world where selling and buying has drastically changed.
MassiveMusic and SoundOut launch data-driven ‘sonic branding tool’
Creative music agency MassiveMusic has partnered with SoundOut, to create a tool called MassiveBASS for brands to help them create sonic logos scientifically proven to leave a memorable impression on their consumers and be intrinsically linked to the brand’s personality.
Zoom sponsors Formula One with multi year partnership
Zoom has struck a multi-year partnership with Formula 1, as the new season started this month.
Global online advertising forecast to grow threefold to $1,089bn by 2027
The global internet advertising market was estimated at $319 billion in 2019, and is expected to hit $1,089 billion by 2027, according to new research.
B2B marketing investment expected to increase in 2022
Over two thirds (68%) of respondents consider B2B marketing as ‘very important’, with most (93%) considering or already activating digital ad campaigns, according to new research.
Brands missing link? 52% of consumers passed on purchasing due to a poorly designed ad
More than half of consumers have been deterred from purchasing a product they might have considered otherwise because of a poorly designed ad, according to new research.
Executives ‘shunning peers for external advice’ in pandemic
Businesses are increasingly turning away from their board and peers when it comes to advice and thought leadership around business strategy, instead turning to external expertise from professional services advisors, according to new research.
Matterkind hires Adnami to deliver programmatically ads across Nordic markets
Danish tech company Adnami, which specialises in programmatic, high-impact advertising solutions, has signed a partnership with Matterkind to help the activation intelligence company optimise campaigns across all four Nordic markets – Sweden, Denmark, Norway and Finland.