Consumer trust in brands has fallen 3% year on year, and now half of UK consumers find it difficult to know which brands to trust.
Header bidding has emerged as a new way to buy and sell ad space on programmatic platforms. This new IAB Europe white paper explores the basics of what header bidding is and how it works.
TabMo and Playground xyz are bringing new creative formats to mobile advertising aimed at driving awareness for brands, generating revenue for publishers and improving the user experience.
Google has launched a new “ad strength” metric that measures the relevance, quantity and diversity of ad copy.
Facebook has launched its much-anticipated video streaming platform ‘Facebook Watch’ worldwide, after an initial launch in the US last year.
Brewdog is rolling out a subscription video on demand service, featuring shows, game shows and documentaries, as the Scottish craft beer firm looks to expand its reach in the US.
Google has updated its travel tools with a new feature that shows how prices change for flights to popular holiday destinations.
A much-hyped boxing fight between rival YouTubers KSI and Logan Paul has ended in a draw.
Marketing agency Jaywing has launched Frontrunner, a white label sales promotions framework designed to make the planning and execution of on-pack promotions faster and less prone to risk.
Spotify has uncovered 2 million users of its free service who had blocked advertising without paying, highlighting a potential revenue risk for the soon-to-be public company.
Nearly 2 in 5 (38%) of marketers admit to having delivered an advert on a harmful or unsafe web page, according to new research.
The majority of businesses (66%) use online advertising channels, such as social media, display, and paid search, but more than half are hesitant to invest in retargeting advertising.
The Competition and Markets Authority (CMA) is investigating celebrities and social media influencers for failing to disclose brand deals, as influencer marketing becomes a more popular way of brands reaching audiences.
L’Oreal is working with Helen Mirren and Andie Macdowell to promote its ‘Magic Retouch’ products as the solution to grey roots via a humorous campaign.
As one of the most dominant smart devices on the market, do we really know what, and who, we’re welcoming into our homes when purchasing a secondhand Amazon Echo? In this video, online security experts vpnMentor investigated the accessibility of Amazon Echo by hacking into one unsuspecting family’s device – highlighting how easily it could be tampered with.
The top 5 brands associated with both the World Cup and Premier League are gambling brands, and official sponsors miss out, according to new research.
Marketing to football fans: Man Utd fans more likely to be mums, Chelsea fans more likely to be rich
As we enter a new season after this summer’s football fever, new data looks at the unpredictable characteristics of fans of the UK’s top football clubs.
WPP-owned global marketing agency Wunderman has acquired commerce experience agency, Gorilla Group.
Mars has removed all advertising from YouTube after the confectionery firm’s ads appeared alongside drill music videos on the streaming platform, which have been linked to violent crime in London.