Half of UK consumers find it difficult to know which brands to trust
Consumer trust in brands has fallen 3% year on year, and now half of UK consumers find it difficult to know which brands to trust.
White paper: A guide to Header Bidding and Auction Dynamics
Header bidding has emerged as a new way to buy and sell ad space on programmatic platforms. This new IAB Europe white paper explores the basics of what header bidding is and how it works.
TabMo and Playground xyz raise the creativity game in mobile advertising
TabMo and Playground xyz are bringing new creative formats to mobile advertising aimed at driving awareness for brands, generating revenue for publishers and improving the user experience.
Google debuts ‘Ad Strength’ metric to help improve ad copy relevance
Google has launched a new “ad strength” metric that measures the relevance, quantity and diversity of ad copy.
Facebook takes on Netflix and YouTube with ad-funded video platform
Facebook has launched its much-anticipated video streaming platform ‘Facebook Watch’ worldwide, after an initial launch in the US last year.
Brewdog aims for US market with premium original video series
Brewdog is rolling out a subscription video on demand service, featuring shows, game shows and documentaries, as the Scottish craft beer firm looks to expand its reach in the US.
Google launches ‘Travel Trends’ to help plan holiday bookings
Google has updated its travel tools with a new feature that shows how prices change for flights to popular holiday destinations.
YouTube goes boxing: KSI v Logan Paul fight ends in a draw
A much-hyped boxing fight between rival YouTubers KSI and Logan Paul has ended in a draw.
Pepsi, Walkers and Doritos sign up for new Jaywing digital sales promotion tool ‘Frontrunner’
Marketing agency Jaywing has launched Frontrunner, a white label sales promotions framework designed to make the planning and execution of on-pack promotions faster and less prone to risk.
Spotify admits two million users blocked ads
Spotify has uncovered 2 million users of its free service who had blocked advertising without paying, highlighting a potential revenue risk for the soon-to-be public company.
4 in 10 brands deliver ads on unsafe sites
Nearly 2 in 5 (38%) of marketers admit to having delivered an advert on a harmful or unsafe web page, according to new research.
Most firms avoid retargeting advertising as “too intrusive”
The majority of businesses (66%) use online advertising channels, such as social media, display, and paid search, but more than half are hesitant to invest in retargeting advertising.
Social media stars investigated for not labelling commercial posts
The Competition and Markets Authority (CMA) is investigating celebrities and social media influencers for failing to disclose brand deals, as influencer marketing becomes a more popular way of brands reaching audiences.
The sleeping giant awakes: Amazon’s ad revenues ‘to overtake its cloud business by 2021’
Amazon’s ad business will surpass its cloud computing business AWS service by 2021, more than tripling in revenue over then news few years, according to a new report. The report, from Piper Jaffray, looked at the retail giant’s other sources of revenue, aside from its...Video viral of the week: Star-studded L’Oreal miniseries tackles grey hair
L’Oreal is working with Helen Mirren and Andie Macdowell to promote its ‘Magic Retouch’ products as the solution to grey roots via a humorous campaign.
Video viral of the week: Security team hack into family’s Alexa
As one of the most dominant smart devices on the market, do we really know what, and who, we’re welcoming into our homes when purchasing a secondhand Amazon Echo? In this video, online security experts vpnMentor investigated the accessibility of Amazon Echo by hacking into one unsuspecting family’s device – highlighting how easily it could be tampered with.
Premier League marketing: Gambling firms top brands for football fans
The top 5 brands associated with both the World Cup and Premier League are gambling brands, and official sponsors miss out, according to new research.
Marketing to football fans: Man Utd fans more likely to be mums, Chelsea fans more likely to be rich
As we enter a new season after this summer’s football fever, new data looks at the unpredictable characteristics of fans of the UK’s top football clubs.
WPP’s Wunderman buys Gorilla Group to boost commerce tools for clients
WPP-owned global marketing agency Wunderman has acquired commerce experience agency, Gorilla Group.
Mars pulls all ads from YouTube amid drill music controversy
Mars has removed all advertising from YouTube after the confectionery firm’s ads appeared alongside drill music videos on the streaming platform, which have been linked to violent crime in London.
