Rakuten Advertising has launched a new campaign “Connect in the Moment” that aims to address the importance for advertisers to understand their customers and audiences beyond data points and target the right people at the right time and avoid wasted ad spend.
The UK government and Public Health England were among 2020’s top ten UK advertisers, as the pandemic caused major shifts in budgets, according to new research.
European commercial broadcaster Bauer Media Audio is launching a new digital audio advertising network across the Nordics.
TikTok and OpenSlate have expanded a brand safety solution to new markets across the globe.
Conversational advertising platform, Cavai, has struck a new partnership with Inskin, a provider of high impact digital display advertising.
A majority of consumers are highly influenced by a brand’s purpose and impacts consumers’ buying decisions and feelings about products, according to a new study.
Dezerved, a new members-only online marketplace has launched in partnership with Lufthansa’s Miles & More to connect loyalty program customers with exclusive offers from luxury brands, including Farfetch, Sony and Fitbit.
Digital ad verification firm Integral Ad Science (IAS) is now offering offers contextual targeting and avoidance capabilities on Xandr’s buying platform.
Reddit has established a new enterprise partnership agreement with Omnicom Media Group (OMG), the first pact of its kind for the social forum.
Use of push notification, email and SMS marketing have surged during the pandemic, showing little sign of returning to pre-Covid levels when stores reopen, according to new research.
Having grey roots is no big deal, primary school maths is harder than it looks, a cup of tea really does make things better and our NHS is the best in the world, have emerged among a list of 30 things brits have learned over the last year, according to a new study.
Reach has signed a three-year agreement with data specialist BlueVenn, which will see the publisher adopt BlueVenn’s award-winning Customer Data Platform and CRM software.
Google for Startups company AudioMob has launched launch of its own proprietary Demand Side Platform (DSP) to sell audio ads for video games.
Posterscope has launched PSMind, a new tool that uses AI and machine learning to analyse more than five million data combinations in real-time to forecast and track population movement, to inform and deliver the most effective OOH campaigns for clients.
Sheffield and London based search agency, Rise at Seven, have now expanded to the US, with plans to open Chicago office.
In a massive shake-up for the global advertising industry, Google plans to stop selling ads based on individuals’ browsing across multiple websites, instead developing methods to target ads without using individual browsing histories.
Consumer electronics, sporting and consumer goods saw an uptick in digital ad spend towards the end of 2020, while hospitality, entertainment, travel, leisure & tourism reduced spending as the long-term effects of the Covid-19 pandemic are felt across many industries.
Media technology company IDG has selected LiveRamp as its trusted partner to connect premium authenticated inventory with advertiser demand.
The vast majority (75%) of senior marketing decision makers feel restricted in their creative endeavours by boardroom executives.
Over half of Brits (55%) would choose streaming services versus broadcast linear TV (45%) if they could keep only one, according to new research.
