Video ad tech company Unruly, part of Tremor International, has appointed former Oath and AOL Managing Director, Alex Khan, to the position of UK Managing Director.
UK ad spend grew by 15.4% year-on-year in 2019, reaching £15.69bn, according to IAB UK’s adspend update.
Netflix has seen subscriber numbers surge this year, as lockdowns around the world led to almost 16 million people creating accounts to the online video streaming service.
Guardian Labs is working with TENA on a new, long-running campaign, The Last Taboo, which will feature across the Guardian’s video, online and print advertising spaces throughout the year.
A new study has revealed that female stereotypes in advertising are declining: only a quarter (28%) of UK women now say they feel pressure from ads to look and act a certain way, compared to 49% in 2017.
Mountain Dew, Avocados From Mexico and Rocket Mortgage were the top Super Bowl ads in terms of emotional impact, according to new research.
Google’s parent company Alphabet has published details of its YouTube and cloud business for the first time, as the firm’s traditional search and banner ad businesses continues to slow.
The Super Bowl is not only one of the biggest sporting events of the year, it’s also one of the biggest ad events, with brands battling for both TV viewers and social media clicks. We take a look at yesterday’s big game to pick the best (and worst) ads of the night.
Netflix beat growth targets internationally during the final quarter of 2019 but missed targets in the US, where rivals like Disney Plus grew in popularity.
Instagram has removed a button that was at the top of people’s feeds and directed people to IGTV, its long-form video hub, saying very few users have been clicking on it.
Over the last decade we’ve seen the rise in social media influencers grow and saturate the market, but which online identities are generating the most attention? A new infographic looks at the most popular social media influencers (according to Google).
Super Bowl ad rates reached $4.51 million a piece for 30-second spots last year – the second-most expensive rates ever, but in game revenue fell, according to new research.
From multiverse exploration to anti-Instagram dining, a new report looks ahead to the defining trends in consumer behaviour and innovation for 2020.
The fourth quarter of 2019 saw UK marketing budgets saw a small return to growth after a stagnant period, according to new data.
A new paid video streaming service Quibi has launched, offering original short form Hollywood shows that are 10 minutes or shorter, part funded by ads.
Video ad tech company Tremor is to buy video advertising platform Unruly from News Corp, as the media giant bows out of ad tech.
CES in Las Vegas has just begun, showcasing cutting-edge gadgets, apps and products that could shape technology in the 20s, with ecommerce, short videos and facial recognition dominating the pre-event hype.
DFS has partnered with animation studio, Aardman, to create a multi-channel campaign with iconic characters, Wallace & Gromit.
An 8-year old boy has been revealed as the highest earning YouTube star of 2019, overtaking PewDiePie, with almost 22 million subscribers.
From deep fakes to mind-reading wristbands, technology took us in some strange directions during 2019. In this special article, we celebrate the 10 weirdest news stories of the year.