A simple co-marketing PR idea that drove talkability, boosted sales, and didn’t need a big media budget.
Valentine’s seasonal marketing campaign: Hotels.com puts exes in the dumpster with Anti-Valentine’s Day booking tool (USA)
The brand found a way to hack the marketing model of the hospitality industry, creating news and getting talked about in the run-up to Valentine’s Day. And guaranteeing front-of-mind awareness on a small PR budget.
A big creative idea, built on a powerful insight that got people engaged and talking. Telefora boosted front-of-mind awareness, just at the critical moment in the year.
A powerful idea that brought a brand not connected with romance into the heart of the Valentine’s Day conversation – with a competition that delivered humor and drove talkability.