Incubeta ties organic and paid search with new ad tool for brands
Incubeta has launched Seamless Search, a search management platform of its kind which enables marketers to manage paid and organic search holistically.
Voice search trends: In-car is the next frontier for voice tech
Three-fifths of Brits ignore their smartphones’ voice assistants, but in-car offers a growth opportunity for voice, according to new research.
Fashion search trends: Retailers ‘must understand Google’s keyword gender bias’
When consumers search for ‘jeans’ or ‘pajamas’ on Google, the first page of its search results almost exclusively shows pages targeting women according to new research.
Lockdown boosts local shopping: Online reviews vital to boost economy
The vast majority (88%) of Brits feel that having the confidence to venture out in their local area and visit local businesses is important to reviving the UK’s local economies, with likely continue local shopping more beyond the Covid-19 pandemic.
Google warns Australian tech tax law would put search and YouTube at risk
Google is opposing an Australian law forcing tech giants to pay local news outlets, warning it could threaten search services in the country.
Fashion and beauty trends: Pinterest data shows rise in personalised beauty searches
More people are searching for natural beauty treatments that enhance their personal features rather than cover them up, according to new data from Pinterest.
Google launches travel planning tools to tackle pandemic
Google is rolling out new features that will help users to make informed travel choices amidst the Covid-19 restrictions, with data on local COVID-19 case counts and whether hotels offers free cancellations.
Google makes huge $10bn investment in ‘digital India’
Google has announced plans to invest $10 billion in India over the next five to seven years to “accelerate digitisation” in the country, as tech giants increasingly look to the huge market as a hub for growth.
Location marketing case study: Bose links mobile and instore shopping experiences with smart local search
Bose stood out in local search results and increased offline revenue with a smart mobile campaign. This location marketing case study looks at how the sound equipment retailer boosted footfall by 50% and store sales by 56% with dynamically optimised local display ads.
Google to automatically delete search and location data
Google will now automatically delete people’s search and location history after 18 months, as it attempts to calm concerns from regulators that it controls too much information about individuals.
Google increase ad grants to $1bn to help small businesses weather pandemic
Google is increasing its annual Ad Grants commitment by $200m to offer a total of $1 billion to better support non-profit organisations (NGOs)
Three boosts customer experience with Yext Answers
Three UK and Yext has revealed the results of their partnership in helping them deliver answers to consumers on Three’s website – something which has been vital during the pandemic.
Google search update: Page experience to become a ranking factor
Google has confirmed that various user engagement signals will become official ranking factors in 2021, such as mobile-friendliness, load time, safe-browsing, stability of content, HTTPS and number of intrusive interstitials.
World Health Organisation and Yext launch virus info hub to tackle ‘infodemic’
Yext is collaborating with the World Health Organisation to deliver to people around the world real-time information, answering their direct questions about the virus with a new online hub.
UK Govt now building second Covid-19 contact tracing app with Apple and Google
The UK government is building a second smartphone app to track the spread of COVID-19, after the first app currently being tested in the Isle of Wight faced criticism over its effectiveness.
IAB UK ad spend trends for 2019: Video and search ads drive growth
UK ad spend grew by 15.4% year-on-year in 2019, reaching £15.69bn, according to IAB UK’s adspend update.
Google opens up shopping ads listings for free
Google’s is allowing online retailers to list their products for free on its Google Shopping service, in response to retailers facing challenges in the growing COVID-19 pandemic.
Global search trends: Massive growth in online grocery searches amid pandemic
The UK saw the biggest average increase of all countries, while local search volume for restaurants in the UK and similarly in France plunged to 95% below expected levels, according to new global research.
SEO world rankings: Wikipedia and YouTube in fight to dominate Google searches globally
Wikipedia is the most visible website in Google’s organic search results globally, but YouTube is catching up very fast according to new research.
Fighting fake virus news: Yext and New Jersey launch COVID-19 Information Hub
To help combat the spread of false information, search experience cloud company Yext is today announcing a collaboration with the State of New Jersey to deliver to its citizens accurate, up-to-date information about COVID-19 with a new online information hub.