End of an era: Yahoo! Answers shuts down after 16 years
Yahoo Answers, one of the longest-running question-and-answer sites on the internet, is shutting down after 16 years.
Google to stop selling ads based on browsing history
In a massive shake-up for the global advertising industry, Google plans to stop selling ads based on individuals’ browsing across multiple websites, instead developing methods to target ads without using individual browsing histories.
Organic search ecommerce trends: Target and Home Depot see biggest in Google search visibility during pandemic
Target and Home Depot are the only traditional brick-and-mortar retailers whose online retail stores rank among the 10 eCommerce sites found to have made the biggest gains in Google.com (US) search performance¹ during the Covid-19 era so far.
Social vs search: 39.5% of Brits still use search engines to discover brands
Brits are still using search engines more than social media to discover brands, according to new research.
Google threatens to quit Australia search market
Google has threatened to remove its search engine from Australia over the nation’s attempt to make the tech giant share royalties with news publishers.
Google and Facebook accused of limiting ad competition with ‘sweetheart deal’- report
Google and Facebook have been accused of striking a deal to limit competition in advertising, according to a news report.
The year in review: The digital trends that shaped 2020
From the economic effects and catastrophic loss of life brought on by the pandemic to the growing climate emergency, 2020 was year many would want to forget. But beyond the tragedy and uncertainly there were many positive stories of unity against adversity – and the digital marketing sector was no different. We take a month-by-month look back at how advertisers and tech giants alike adapted to a year like no other.
UK tops Europe for number of smart home searches
The UK tops the list in Europe for smart home searches, making an average of 229,860 queries a month, while ‘Smart TV’ the most popular appliance, according to new research.
Search marketing in China: How UK ecommerce brands can rank high on Baidu
Ecommerce brands can rank high in Baidu organic searches even if they link to blocked US sites such as Facebook and YouTube, with 75% of websites ranked in the top ten positions on Baidu are .com sites.
Deliveroo appoints SYZYGY to boost digital performance
Deliveroo has appointed SYZYGY London as its retained organic performance and global SEO partner following a competitive pitch.
Incubeta ties organic and paid search with new ad tool for brands
Incubeta has launched Seamless Search, a search management platform of its kind which enables marketers to manage paid and organic search holistically.
Voice search trends: In-car is the next frontier for voice tech
Three-fifths of Brits ignore their smartphones’ voice assistants, but in-car offers a growth opportunity for voice, according to new research.
Fashion search trends: Retailers ‘must understand Google’s keyword gender bias’
When consumers search for ‘jeans’ or ‘pajamas’ on Google, the first page of its search results almost exclusively shows pages targeting women according to new research.
Lockdown boosts local shopping: Online reviews vital to boost economy
The vast majority (88%) of Brits feel that having the confidence to venture out in their local area and visit local businesses is important to reviving the UK’s local economies, with likely continue local shopping more beyond the Covid-19 pandemic.
Google warns Australian tech tax law would put search and YouTube at risk
Google is opposing an Australian law forcing tech giants to pay local news outlets, warning it could threaten search services in the country.
Fashion and beauty trends: Pinterest data shows rise in personalised beauty searches
More people are searching for natural beauty treatments that enhance their personal features rather than cover them up, according to new data from Pinterest.
Google launches travel planning tools to tackle pandemic
Google is rolling out new features that will help users to make informed travel choices amidst the Covid-19 restrictions, with data on local COVID-19 case counts and whether hotels offers free cancellations.
Google makes huge $10bn investment in ‘digital India’
Google has announced plans to invest $10 billion in India over the next five to seven years to “accelerate digitisation” in the country, as tech giants increasingly look to the huge market as a hub for growth.
Location marketing case study: Bose links mobile and instore shopping experiences with smart local search
Bose stood out in local search results and increased offline revenue with a smart mobile campaign. This location marketing case study looks at how the sound equipment retailer boosted footfall by 50% and store sales by 56% with dynamically optimised local display ads.
Google to automatically delete search and location data
Google will now automatically delete people’s search and location history after 18 months, as it attempts to calm concerns from regulators that it controls too much information about individuals.