Brilliant seasonal marketing, product innovation, and ecommerce propelled this UK start-up to become a showpiece for translating seasonal marketing opportunities into big revenues.
With the Tokyo 2020 Olympic and Paralympic Games underway, Amazon’s Alexa has been learning facts to give customers quick and easy access to Great Britain and Ireland’s latest news and successes.
The long-promised decision of blocking third-party tracking cookies from Google Chrome moves back to 2023. Hear the collective sigh of relief from brands and agencies? That’s because much more time is needed for most businesses to adjust. Don’t have a plan yet? Look out for Google’s own upcoming Privacy Sandbox system, that will allow sites to show targeted ads (while reducing the amount of data users share).
As the country marks the start of Pride Month 2021, digital marketing agency, AccuraCast, has released findings into how the level of awareness around the month has grown over the past 13 years.
Most sites that rank in Google’s top 20 search results don’t currently pass the minimum requirements for a good page experience – as set out in Google’s new ‘Core Web Vitals’ update. 96% of sites tested in US desktop searches failed three Core Web Vitals thresholds for performance and usability. And rankings are bound to be impacted. Time to check your own performance.
Yahoo Answers, one of the longest-running question-and-answer sites on the internet, is shutting down after 16 years.
In a massive shake-up for the global advertising industry, Google plans to stop selling ads based on individuals’ browsing across multiple websites, instead developing methods to target ads without using individual browsing histories.
Target and Home Depot are the only traditional brick-and-mortar retailers whose online retail stores rank among the 10 eCommerce sites found to have made the biggest gains in Google.com (US) search performance¹ during the Covid-19 era so far.
Brits are still using search engines more than social media to discover brands, according to new research.
Google has threatened to remove its search engine from Australia over the nation’s attempt to make the tech giant share royalties with news publishers.
Google and Facebook have been accused of striking a deal to limit competition in advertising, according to a news report.
From the economic effects and catastrophic loss of life brought on by the pandemic to the growing climate emergency, 2020 was year many would want to forget. But beyond the tragedy and uncertainly there were many positive stories of unity against adversity – and the digital marketing sector was no different. We take a month-by-month look back at how advertisers and tech giants alike adapted to a year like no other.
The UK tops the list in Europe for smart home searches, making an average of 229,860 queries a month, while ‘Smart TV’ the most popular appliance, according to new research.
Ecommerce brands can rank high in Baidu organic searches even if they link to blocked US sites such as Facebook and YouTube, with 75% of websites ranked in the top ten positions on Baidu are .com sites.
Deliveroo has appointed SYZYGY London as its retained organic performance and global SEO partner following a competitive pitch.
Incubeta has launched Seamless Search, a search management platform of its kind which enables marketers to manage paid and organic search holistically.
Three-fifths of Brits ignore their smartphones’ voice assistants, but in-car offers a growth opportunity for voice, according to new research.
When consumers search for ‘jeans’ or ‘pajamas’ on Google, the first page of its search results almost exclusively shows pages targeting women according to new research.
The vast majority (88%) of Brits feel that having the confidence to venture out in their local area and visit local businesses is important to reviving the UK’s local economies, with likely continue local shopping more beyond the Covid-19 pandemic.
Google is opposing an Australian law forcing tech giants to pay local news outlets, warning it could threaten search services in the country.