From the economic effects and catastrophic loss of life brought on by the pandemic to the growing climate emergency, 2020 was year many would want to forget. But beyond the tragedy and uncertainly there were many positive stories of unity against adversity – and the digital marketing sector was no different. We take a month-by-month look back at how advertisers and tech giants alike adapted to a year like no other.
The UK tops the list in Europe for smart home searches, making an average of 229,860 queries a month, while ‘Smart TV’ the most popular appliance, according to new research.
Ecommerce brands can rank high in Baidu organic searches even if they link to blocked US sites such as Facebook and YouTube, with 75% of websites ranked in the top ten positions on Baidu are .com sites.
Deliveroo has appointed SYZYGY London as its retained organic performance and global SEO partner following a competitive pitch.
Incubeta has launched Seamless Search, a search management platform of its kind which enables marketers to manage paid and organic search holistically.
Three-fifths of Brits ignore their smartphones’ voice assistants, but in-car offers a growth opportunity for voice, according to new research.
When consumers search for ‘jeans’ or ‘pajamas’ on Google, the first page of its search results almost exclusively shows pages targeting women according to new research.
The vast majority (88%) of Brits feel that having the confidence to venture out in their local area and visit local businesses is important to reviving the UK’s local economies, with likely continue local shopping more beyond the Covid-19 pandemic.
Google is opposing an Australian law forcing tech giants to pay local news outlets, warning it could threaten search services in the country.
More people are searching for natural beauty treatments that enhance their personal features rather than cover them up, according to new data from Pinterest.
Google is rolling out new features that will help users to make informed travel choices amidst the Covid-19 restrictions, with data on local COVID-19 case counts and whether hotels offers free cancellations.
Google has announced plans to invest $10 billion in India over the next five to seven years to “accelerate digitisation” in the country, as tech giants increasingly look to the huge market as a hub for growth.
Location marketing case study: Bose links mobile and instore shopping experiences with smart local search
Bose stood out in local search results and increased offline revenue with a smart mobile campaign. This location marketing case study looks at how the sound equipment retailer boosted footfall by 50% and store sales by 56% with dynamically optimised local display ads.
Google will now automatically delete people’s search and location history after 18 months, as it attempts to calm concerns from regulators that it controls too much information about individuals.
Google is increasing its annual Ad Grants commitment by $200m to offer a total of $1 billion to better support non-profit organisations (NGOs)
Three UK and Yext has revealed the results of their partnership in helping them deliver answers to consumers on Three’s website – something which has been vital during the pandemic.
Google has confirmed that various user engagement signals will become official ranking factors in 2021, such as mobile-friendliness, load time, safe-browsing, stability of content, HTTPS and number of intrusive interstitials.
Yext is collaborating with the World Health Organisation to deliver to people around the world real-time information, answering their direct questions about the virus with a new online hub.
The UK government is building a second smartphone app to track the spread of COVID-19, after the first app currently being tested in the Isle of Wight faced criticism over its effectiveness.
UK ad spend grew by 15.4% year-on-year in 2019, reaching £15.69bn, according to IAB UK’s adspend update.