Search ads ‘lift brand awareness’

Google’s search ads can boost brand awareness by an average 6.6 percentage points, according to a new study commissioned by the search giant. The Ipsos Media CT study shows that search ads promote “top-of-mind-awareness”, a given brand or a specific...

How much are you worth? Average revenue per user at Google, Facebook and Twitter

Average revenue per user (ARPU) is one of the key metrics for valuing tech firms, showing how successful the internet giants are at monetising their traffic. Google wins with a massive ARPU, 6 times Facebook’s at $45 per user for Q1 2014. Twitter saw the biggest percentage increase, and all three continue to grow strongly with aggressive plans to increase advertising revenues in 2014-15.