SEO budgets fall as marketers want clearer guidelines

The budget for SEO in the average marketing team has dropped by 5% in 2019 compared to those in 2018, with 60% of marketers admitting that resource and a lack of available spend are the main reasons for a lack of investment in organic search activity, according to new research.

Guest comment: Google bids Goodbye to the Average Position Metric

As of 30th September, Google’s ‘average position’ metric was retired to make way for ‘prominence metrics’. This change may be viewed as a serious concern for advertisers but Marin Software’s Head of Marketing, Wesley MacLaggan, showcases how it is possible to transition from one metric to the other seamlessly and without impacting success.