The latest IPA Bellwether report has signalled a stalling of growth in UK marketing budgets, following what had been a more positive start to the year.
Google is investigating the source who leaked information about how it reviews and transcribes recordings from Google Home smart speakers and Google Assistant virtual assistant.
The French government has proposed a new tax in the country, that would charge large internet companies including Google, Apple, Amazon and Facebook a 3% levy on their revenues, drawing ire from the US as a result
With the final day of Cannes underway, this morning saw The Economist Group’s last Wake Up with The Economist panel take on some of the industry’s hottest topics. The discussion moved from online advertising, data, the client/agency relationship and how ditching stereotype thinking can lead to greater creativity.
European digital advertising grew 13.9% in 2018 to €55.1bn, driven by strong growth in video, mobile and social spend.
Online brand management platform Yext has launched a new tool that lets brands provide answers to consumers online.
Websites that rank higher on Google tend to load faster and provide a smoother user experience on mobile according to new research.
Dropbox is deepening its integration with Google launching a new feature enabling business customers to work with Google docs, Sheets, and Slides all without ever leaving Dropbox.
Advertising platform Bing Ads has unveiled a new 3D ad format, created to support the release of the Samsung Galaxy S10 handset, presented exclusively when searching on Bing.
A tiny 2% of brands are best-in-class at data-driven marketing, but these brands are enjoying up to 20% more revenue and 30% more cost savings as a result, according to a new Google-commissioned independent report.
After six consecutive years of growth, UK marketing budgets have finally stalled in the final quarter of 2018, according the latest IPA Bellwether report.
Google is making it easier for users to continue their old searches by adding activity cards.
A new report published by Zazzle Media has revealed the keys to gaining organic search visibility in the travel market, one of the largest sectors in the UK.
With Christmas just around the corner, voice assistants are set to be one of the hottest gifts on wish lists. However, a recent project from digital marketing agency, Cheil UK, proved that voice assistants – although fun – have a long way to go before they become a useful tool during the Christmas period.