Valentine’s seasonal marketing campaign: Deliveroo & KFC earns media with ‘Bucket ring’ (Singapore)
A simple co-marketing PR idea that drove talkability, boosted sales, and didn’t need a big media budget.
Valentine’s seasonal product innovation: Puerto de Indias amplifies love with influencers (Spain)
A best-in-class execution of drinks marketing innovation, exciting consumers, building trade marketing engagement, and driving sales. And with exactly the right influencer for their audience.
Valentine’s seasonal marketing campaign: Thortful talks the language of love in cross platform campaign (UK)
This small brand ran its first big campaign to drive ecommerce sales and put the brand on the map – providing a good example of how to accelerate an ecommerce business.
Valentine’s seasonal marketing campaign: Hotels.com puts exes in the dumpster with Anti-Valentine’s Day booking tool (USA)
The brand found a way to hack the marketing model of the hospitality industry, creating news and getting talked about in the run-up to Valentine’s Day. And guaranteeing front-of-mind awareness on a small PR budget.
Valentine’s seasonal marketing campaign: Teleflora embraces the power of female compliments (USA)
A big creative idea, built on a powerful insight that got people engaged and talking. Telefora boosted front-of-mind awareness, just at the critical moment in the year.
Valentine’s seasonal marketing campaign: Cadbury 5 Star offers escape for singles (India)
A powerful idea that brought a brand not connected with romance into the heart of the Valentine’s Day conversation – with a competition that delivered humor and drove talkability.
Valentine’s seasonal product innovation: Hotel Chocolat product innovation drives ecommerce (UK)
Brilliant seasonal marketing, product innovation, and ecommerce propelled this UK start-up to become a showpiece for translating seasonal marketing opportunities into big revenues.
2021 Halloween: digital marketing campaigns we loved this year
Trick or treat? Children or parents? For marketers, Halloween is a moment brands get to have fun.
After trick-or-treating was essentially cancelled last year, brands and consumers went big on the spooky season in 2021.
Reddit continues commercial expansion in UK and EMEA with key sales hires
Almost one year on from launching in the UK, Reddit is continuing to scale its Advertising Business in the UK and EMEA, today announcing several key Sales leadership hires to accelerate growth across the region.
Takumi acquires media buying agency Unieed
Influencer marketing platform firm Takumi has bought Unieed, a content and strategic media-buying agency that specialises in content-driven campaigns working with leading outdoor and cycling brands.
Global ad spend up 50% on Facebook and Instagram
Global ad spend on Facebook and Instagram increased 50% year-over-year, demonstrating more than simply a “pandemic bounce-back” for ad spend, according to new research.
The social Olympics: Tom Daley tops list of biggest influencers on Team GB
Team GB diver Tom Daley not only won his very first Olympic gold in Tokyo but also on Instagram, topping the podium as the athlete that gained the most followers over the course of the games.
TikTok and Publicis share ecommerce insights with new social shopping partnership
TikTok has struck a global partnership with Publicis Groupe to help brands tap into emerging shopping trends on the popular video sharing app.
Rise of the socially conscious consumer: Millennials pay more for sustainable products
Over half (52%) of people in the US say it is important that the brands they purchase from have values aligning with their own, with 72% of millennial parents more likely to be loyal to a brand or store that shares its efforts to have ethical business practices, according to new research.
Digital agency trends: 71% increased demand for content marketing during Covid-19
Over two thirds (67%) of agencies have hired during the pandemic, but 51% have struggled to find employees with the skills they need, according to new research.
Taste & Glory launches ‘Notoriously Glorious’ campaign with 200 micro-influencers
Meat-free food brand Taste & Glory have launched a £1m campaign, “Notoriously Glorious”, showcasing its new name and taste credentials.
Facebook & Insta $1bn ‘creator investment’
Facebook and Instagram take on TikTok with this massive fund of bonuses and incentives to encourage content creators. They’re battling with the likes of TikTok and YouTube for eyeballs and duration
Clubhouse audio launches text ‘Backchannel’
Clubhouse has moved beyond audio chat and launched its first text-based messaging feature. ‘Backchannel’ lets people send text messages to each other, create chat groups, and send links of images. Speakers can use it to chat with hosts, while listeners can chat with friends.
TikTok comes to TV screens: Fire TV app arrives in Europe
TikTok is launching a new TikTok TV app on Amazon Fire TV devices – bringing TikTok’s trending content to TV screens across Europe.
TED and Clubhouse partner with social audio lineup
TED’s Clubhouse Club will host a series of rooms across the summer, bringing talks from notable guests to Clubhouse members.