Trick or treat? Children or parents? For marketers, Halloween is a moment brands get to have fun.
After trick-or-treating was essentially cancelled last year, brands and consumers went big on the spooky season in 2021.
Almost one year on from launching in the UK, Reddit is continuing to scale its Advertising Business in the UK and EMEA, today announcing several key Sales leadership hires to accelerate growth across the region.
Influencer marketing platform firm Takumi has bought Unieed, a content and strategic media-buying agency that specialises in content-driven campaigns working with leading outdoor and cycling brands.
Global ad spend on Facebook and Instagram increased 50% year-over-year, demonstrating more than simply a “pandemic bounce-back” for ad spend, according to new research.
Team GB diver Tom Daley not only won his very first Olympic gold in Tokyo but also on Instagram, topping the podium as the athlete that gained the most followers over the course of the games.
TikTok has struck a global partnership with Publicis Groupe to help brands tap into emerging shopping trends on the popular video sharing app.
Over half (52%) of people in the US say it is important that the brands they purchase from have values aligning with their own, with 72% of millennial parents more likely to be loyal to a brand or store that shares its efforts to have ethical business practices, according to new research.
Over two thirds (67%) of agencies have hired during the pandemic, but 51% have struggled to find employees with the skills they need, according to new research.
Meat-free food brand Taste & Glory have launched a £1m campaign, “Notoriously Glorious”, showcasing its new name and taste credentials.
Facebook and Instagram take on TikTok with this massive fund of bonuses and incentives to encourage content creators. They’re battling with the likes of TikTok and YouTube for eyeballs and duration
Clubhouse has moved beyond audio chat and launched its first text-based messaging feature. ‘Backchannel’ lets people send text messages to each other, create chat groups, and send links of images. Speakers can use it to chat with hosts, while listeners can chat with friends.
TikTok is launching a new TikTok TV app on Amazon Fire TV devices – bringing TikTok’s trending content to TV screens across Europe.
TED’s Clubhouse Club will host a series of rooms across the summer, bringing talks from notable guests to Clubhouse members.
There were three times more mentions of ‘it’s coming home’ than ‘forza azzurri’ across worldwide Twitter on Sunday as Italy faced England in the European Championships Final.
Following Reddit’s successful market entries in Canada and the UK, account teams and a dedicated office launched in Australia as the social network expands. There’s locally-based Community and Engineering staff, too, as part of the push for local brand partnerships. Reddit communities are loyal and passionate – yet mostly overlooked by brands.
Cristiano Ronaldo has topped the 2021 Instagram Rich List as the platform’s highest-earning star, obtaining the highest ever amount in the List’s history, with an average earning of $1.6 million per post, according to new data.
Cannes Lions 2021 looked different this year, as creativity was fuelled during Zoom chats instead of in-person brainstorming sessions due to the pandemic. In this article, we look at all 35 winners from the biggest creative marketing awards event of the year.
The Cannes Lions International Festival of Creativity 2021 has wrapped up its virtual run this year with Omnicom, Fortnite, Reddit and Libresse among those brands and agencies winning top accolades for creative ads.
Facebook is officially launching its live audio rooms option, as well as podcast discovery and playback within the app.
With the EURO 2020 tournament kicking off last week, TikTok has ramped up their social marketing activity surrounding the competition.