To coincide with the Cannes Lions awards festival, TikTok is launching a promotion called #CreativityForGood, which will invite people to create a TikTok-style campaign or advertisement for a cause they care about.
Pinterest has unveiled a new brand campaign, just as people are re-evaluating their post-pandemic lives and how they will spend their time.
Twitter Spaces, a new Clubhouse-style audio chatroom, has launched on the web, opening up new opportunities for brands to market in the growing sound-based social media sector.
Twitter is planning a new subscription service which has started being listed on app stores, in an indication that the social media giant is preparing to trial the offering soon.
A third (33%) of influencers in the UK are impacted by fraud, with inauthentic follwers on comments that can skew their effectiveness, according new research.
Pinterest has launched a video-first feature called “Idea Pins,” aimed at creators who want to tell their stories using video, music and creative editing tools.
TikTok is testing in-app shopping in Europe, working with a number of clothing brands to test the features.
Ofcom is planning to force people to verify their age before using social media platforms, under new government plans to protect children.
Online community Reddit has launched its own in-house creative strategy agency, which will provide assistance for businesses looking to tap into Reddit for promotions.
Tiktok users to surpass 13 million people, overtaking Pinterest, LinkedIn, and Twitter in terms of share of social network users by 2022, according to new research.
Clubhouse is beginning to roll out its beta for Android – this has been the most requested feature from its community of users and is a significant marker in the next phase of the app’s growth.
Brand protection is an impossible job for 78% of UK comms leaders, following significant increases in reputational threats such as employee activism and cancel culture, according to new research.
Twitter increased quarterly revenue on the strength of ad sales, but its user numbers fell short of expectations.
Social media platform TikTok has launched lead generation, a first-party solution through which advertisers around the world can generate leads and drive sales, as the popular social media platform looks to attract more advertisers.
High impact digital advertising firm InSkin Media has teamed up with with Right Thing Media to amplify campaigns with a positive social change message, all while utilising InSkin’s marketplace.
Snapchat has seen strong increases in both usage and revenue throughout the first quarter of 2021 as the social media pioneer looks to take on larger rivals Instagram and TikTok.
Global ad spend grew 60% in Q1 this year versus the same period in 2020, signalling that brands are investing heavily despite the ongoing impact of the pandemic.
Global creative agency OK COOL has launched OK COOL TIKTOK Studio– a full-service creative suite with an innovative 360 TikTok offering that’s backed up by OK COOL’s market-leading knowledge and experience with GenZ culture.
Facebook is adding podcasts and ‘live audio rooms’ as the ” social network looks to capitalise on the growing shift towards sound-based chat apps like Clubhouse.
Investment in social media tops hair and beauty business professionals’ priorities, as lockdown puts pressure on them to keep customers, according to new research.