Yext has announced a new global integration with Nextdoor, a social network for neighbourhoods, to enable businesses using Yext to publish facts about themselves to their Nextdoor Business Pages.
With 2019 coming to an end, Socialbakers’ CEO Yuval Ben-Itzhak reflects on the year in marketing, and comments on what marketers can expect in his 2020 predictions.
Instagram has launched a new short 15-second video tool, as the social media app looks to emulate the growing popularity of China’s TikTok.
With the official Angry Birds 10th anniversary coming next month, Rovio Entertainment has kicked off the celebrations with a new campaign – titled “Bring the Anger” – that aims to show how anger can be converted into positive action.
Unilever is taking its ethical ad tech’ experiment to Instagram, donating half its ad revenue to a viewers’ charity of choice.
Google is expanding its network of shopping ads to the YouTube mobile app as it looks to take on Amazon in the growing ecommerce ad sector.
Facebook is rebranding its logo for its products and services in an attempt to distinguish the company from its familiar app and website.
TV presenter Phillip Schofield has partnered with one gin subscription service, Craft Gin Club for a series of online video ads in the run-up to Christmas, as well as writing his own tongue in cheek column for the brand’s monthly magazine, Ginned!
Home rental platform plans AirBnB is banning “party houses” after five people were killed at a Halloween party in San Francisco.
The UK was the most engaged nation but South Africa was the most read about team at this year’s Rugby World Cup, according to new research.
Facebook saw its stock rise by more than three per cent after beating expectations in the third quarter as it continues to fight its constant criticism from governments and the public.
Twitter has taken the controversial step to ban political advertising from its platform, just weeks before the UK holds a general election.
Facebook has agreed to pay a £500,000 fine imposed by the UK’s data protection watchdog for its role in the Cambridge Analytica data scandal.
UK advertising spend will grow by 5% in 2019 to reach £24.74bn, according to the latest Advertising Association/Warc Expenditure Report.
Facebook plans to roll out its News tab across US markets as it looks to retain users on its ever-growing platform.
US lawmakers have criticised Facebook boss Mark Zuckerberg about the firm’s policy not to fact check political ads in the upcoming 2020 US election.
There is a big opportunity for marketers to reach holiday markers during their online research stage, with many shoppers using social media influencers to reach a decision, according to a new study.
Innocent Drinks has been forced to tweet a series of warning messages after it sent out a joke message about Conker smoothies- a concoction that could kill people if consumed.
In a fresh push to boost the integrity of the platform, Facebook has shut down Iranian and Russian accounts running election misinformation networks. The change will affect both Facebook and Instagram, as the social media giant prepares for the lucrative US election campaign. Facebook is also increasing transparency of who advertises and what their messages are by changing how its ad library works. Democracy campaigners hope these changes in the US part of the platform will soon be echoed across Europe.
The Rugby World Cup quarter-final is taking place this weekend in Japan and the 2019 tournament has been breaking TV viewing rating, while its social media growth is making it increasingly valuable to advertisers, according to new research.