Hootsuite provides free access for non-profits and small businesses
Hootsuite announced today that it will provide free access to its Professional Plan to nonprofit organizations and small businesses most impacted by the COVID-19 crisis.
Spurse launches social reward platform
Spurse, a new platform letting users to share cashback rewards on social media, has gone live.
Instagram takes on YouTube with IGTV ads
Instagram has revealed plans to sell advertisements in IGTV, its home for longer videos, a bid to compete with YouTube for a larger share of the booming market for online video.
Teads upgrades social ad tech with ‘Inread’
Global media platform Teads has launched inRead Social, a new product enabling advertisers to extend social media campaign creatives to Teads’ platform of premium publishers.
Half of WhatsApp usage used for work (despite breaking rules)
Over two-fifths (41%) of UK workers admit to using WhatsApp for work purposes despite it being against WhatsApp’s legal terms of service to use it in ways that involve any non-personal use.
TikTok ramps up parental controls as popularity soars with teens
TikTok is introducing new safety features letting parents link their account to their child’s and control the content they see.
Fashion and beauty retail trends: Reviews, discounts and photos most likely to drive online purchases
Customers of leading direct-to-consumer brands in sectors such as fashion and beauty say reviews (76%), discounts (70%) and photos (61%) are among the top factors that make it easier for them to make purchase decisions according to new research.
Facebook rules influencer memes ‘are not political ads’
Facebook is to allow paid political messages that sidestep ads loophole, as the upcoming US presidiental election this year puts more scrutiny on digital ad campaigns.
Ofcom’s powers expanded to regulate harmful social media content
UK broadcast media watchdog Ofcom is being given new powers to enforce a legal ‘duty of care’ over social media, the government has announced.
Tencent-backed challenger bank N26 to close all UK accounts ‘due to Brexit’
German-based digital bank N26, which is backed by Tencent and Facebook and PayPal investor Peter Theil, is to close 200,000 UK current accounts in April ‘due to Brexit’ – despite launching two years after the EU referendum.
Instagram ‘now attracts a larger audience than Facebook among top brands’
Among top 50 brand profiles, Instagram has a larger audience and nearly 20X more interactions than Facebook, according to Socialbakers’ new Q4 2019 Trends Report.
Oscars 2020: Who got the most social media buzz in the UK?
This year’s Oscars saw history made, as South Korean film Parasite became the first non-English film to win Best Picture. New data looks at the films, stars and issues that got social media buzz this year.
Ad watchdogs issue ‘simpler’ rules for influencer marketing
The ASA and CMA have overhauled the ‘Influencers’ guide to making clear that ads are ads’ with simplified the messages in a bid to provide greater clarity.
Oscars marketing: Brands should engage with “filmspired” consumers post- awards show
As Hollywood continues to roll out the red carpet, new insights from The Trade Desk highlight the power of film to inspire consumer behaviour, creating exciting engagement opportunities for brands that extend well beyond awards season.
LinkedIn is seen as a marketing and sales tool, not networking
Most professionals no longer see LinkedIn as a platform for valuable business networking but for marketing, sales and recruitment, according to new research.
AI reveals emotional impact of all 50 Super Bowl ads
Mountain Dew, Avocados From Mexico and Rocket Mortgage were the top Super Bowl ads in terms of emotional impact, according to new research.
Top 10 Super Bowl ads: Groundhog Day, Baby Peanuts and MC Hammer
The Super Bowl is not only one of the biggest sporting events of the year, it’s also one of the biggest ad events, with brands battling for both TV viewers and social media clicks. We take a look at yesterday’s big game to pick the best (and worst) ads of the night.
Facebook boosts ad-tracking controls in UK
Facebook has launched a new tool that lets people see which apps, businesses and websites are sharing their information with the social network.
UK online adspend ‘now accounts for 3 in every 5 pounds spent’
UK adspend rose 5.6% year-on-year to reach £5.97bn in Q3 2019, 0.8 percentage points ahead of forecast, according to new research Warc and the Ad Association.
Instagram ditches IGTV video button due to ‘lack of use’
Instagram has removed a button that was at the top of people’s feeds and directed people to IGTV, its long-form video hub, saying very few users have been clicking on it.