Jul 13, 2021 | Social
There were three times more mentions of ‘it’s coming home’ than ‘forza azzurri’ across worldwide Twitter on Sunday as Italy faced England in the European Championships Final.
Jul 13, 2021 | Australia and New Zealand, Digital platforms update, Online advertising, Social
Following Reddit’s successful market entries in Canada and the UK, account teams and a dedicated office launched in Australia as the social network expands. There’s locally-based Community and Engineering staff, too, as part of the push for local brand partnerships. Reddit communities are loyal and passionate – yet mostly overlooked by brands.
Jul 6, 2021 | Instagram, Social
Cristiano Ronaldo has topped the 2021 Instagram Rich List as the platform’s highest-earning star, obtaining the highest ever amount in the List’s history, with an average earning of $1.6 million per post, according to new data.
Jun 29, 2021 | Ad tech, Content marketing, E-commerce and E-retailing, FMCG digital marketing, FMCG digital marketing food and beverages, Marketing transformation, Online advertising, Online video, Social
Cannes Lions 2021 looked different this year, as creativity was fuelled during Zoom chats instead of in-person brainstorming sessions due to the pandemic. In this article, we look at all 35 winners from the biggest creative marketing awards event of the year.
Jun 29, 2021 | Ad tech, Content marketing, E-commerce and E-retailing, FMCG digital marketing, FMCG digital marketing food and beverages, Instagram, Online advertising, Online video, Social
The Cannes Lions International Festival of Creativity 2021 has wrapped up its virtual run this year with Omnicom, Fortnite, Reddit and Libresse among those brands and agencies winning top accolades for creative ads.
Jun 29, 2021 | Content marketing, Facebook marketing, Online advertising, Social
Facebook is officially launching its live audio rooms option, as well as podcast discovery and playback within the app.
Jun 29, 2021 | Content marketing, Online video, Social
With the EURO 2020 tournament kicking off last week, TikTok has ramped up their social marketing activity surrounding the competition.
Jun 22, 2021 | Ad tech, Digital platforms update, Instagram, Online advertising, Social
Instagram Reels became a key tool for brands, as Insta defended its market from TikTok. Reels let creators upload short-form videos which are selected by algorithms based on tailored preferences.
Jun 15, 2021 | Ad tech, Online advertising, Social
To coincide with the Cannes Lions awards festival, TikTok is launching a promotion called #CreativityForGood, which will invite people to create a TikTok-style campaign or advertisement for a cause they care about.
Jun 8, 2021 | Content marketing, Online video, Social
Pinterest has unveiled a new brand campaign, just as people are re-evaluating their post-pandemic lives and how they will spend their time.
Jun 8, 2021 | Digital platforms update, Online advertising, Social
Spaces launched on the web edition. This Clubhouse-style audio chatroom gives new opportunities for brands: hold online events, sponsor content, get thought leadership exposure, – there are many routes for nurturing their network, creating leads, and sharing information. Don’t forget the vox pops and market research too. Find out how:
Jun 1, 2021 | Online advertising, Social, Twitter marketing
Twitter is planning a new subscription service which has started being listed on app stores, in an indication that the social media giant is preparing to trial the offering soon.
May 28, 2021 | Social
A third (33%) of influencers in the UK are impacted by fraud, with inauthentic follwers on comments that can skew their effectiveness, according new research.
May 18, 2021 | Content marketing, Digital platforms update, E-commerce and E-retailing, Online video, Social
This video-first feature is for creators who want to tell their stories using video, music and creative editing tools. It’s similar to the TikTok short video formats, letting influencers record and edit creative videos – with up to 20 pages of content. Tools include voice-over recording, background music, transitions and other interactive elements. The tools make agency-quality content more readily achievable and will particularly help small brands.
May 18, 2021 | Digital platforms update, Social
When they started testing in-app shopping in Europe with clothing brands, the excitement was palpable. The energy of the TikTok content can flow into shoppable media, and on into sales. ByteDance ran early tests with streetwear brand Hype. What’s next? Watch every social platform accelerate its shoppable media.
May 18, 2021 | Regulation, Social
Ofcom is planning to force people to verify their age before using social media platforms, under new government plans to protect children.
May 18, 2021 | Digital platforms update, Social, Social media
To get more attention from brands, and make the process easier, Reddit has launched “KarmaLab”. The agency provides social listening and trends reports, community management assistance, creative workshops and campaign development. This adds to the growing ad offering, which now includes a wider range of video options.
May 18, 2021 | Social, UK digital marketing
Tiktok users to surpass 13 million people, overtaking Pinterest, LinkedIn, and Twitter in terms of share of social network users by 2022, according to new research.
May 11, 2021 | Content marketing, Digital platforms update, Social
The much-awaited rollout to Android boosted audience reach and helped turn this into a more viable platform for brands. Audience numbers and profile are key for reaching the critical mass needed in PR and advertising campaigns. Clubhouse is growing fast and looking set to become a powerful channel for brands that have creative ideas that fit the format.
May 4, 2021 | Content marketing, Online advertising, Social
Brand protection is an impossible job for 78% of UK comms leaders, following significant increases in reputational threats such as employee activism and cancel culture, according to new research.
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