TikTok trials in-app shopping feature
TikTok is testing in-app shopping in Europe, working with a number of clothing brands to test the features.
Social media users could be asked for age check to protect children
Ofcom is planning to force people to verify their age before using social media platforms, under new government plans to protect children.
Reddit launches in-house creative strategy agency for advertisers: KarmaLab
Online community Reddit has launched its own in-house creative strategy agency, which will provide assistance for businesses looking to tap into Reddit for promotions.
TikTok UK user numbers ‘will surpass 13 million this year’
Tiktok users to surpass 13 million people, overtaking Pinterest, LinkedIn, and Twitter in terms of share of social network users by 2022, according to new research.
Clubhouse finally launches popular audio chat app on Android
Clubhouse is beginning to roll out its beta for Android – this has been the most requested feature from its community of users and is a significant marker in the next phase of the app’s growth.
78% of comms leaders say protecting their brand’s reputation is unmanageable
Brand protection is an impossible job for 78% of UK comms leaders, following significant increases in reputational threats such as employee activism and cancel culture, according to new research.
Twitter revenue beats expectations but user growth falters
Twitter increased quarterly revenue on the strength of ad sales, but its user numbers fell short of expectations.
TikTok launches ‘Lead Generation’ tool for brands
Social media platform TikTok has launched lead generation, a first-party solution through which advertisers around the world can generate leads and drive sales, as the popular social media platform looks to attract more advertisers.
Inskin Media partners Right Thing Media for social impact advertising
High impact digital advertising firm InSkin Media has teamed up with with Right Thing Media to amplify campaigns with a positive social change message, all while utilising InSkin’s marketplace.
Snapchat comeback? Users and revenue soar as it takes on TikTok with ‘Spotlight’
Snapchat has seen strong increases in both usage and revenue throughout the first quarter of 2021 as the social media pioneer looks to take on larger rivals Instagram and TikTok.
Global social media ad spend grows 60% year-over-year
Global ad spend grew 60% in Q1 this year versus the same period in 2020, signalling that brands are investing heavily despite the ongoing impact of the pandemic.
OK COOL launches TikTok Studio: Nike and JD Sports first to sign up
Global creative agency OK COOL has launched OK COOL TIKTOK Studio– a full-service creative suite with an innovative 360 TikTok offering that’s backed up by OK COOL’s market-leading knowledge and experience with GenZ culture.
Facebook takes on Clubhouse with live audio chat rooms and ‘Soundbites’
Facebook is adding podcasts and ‘live audio rooms’ as the ” social network looks to capitalise on the growing shift towards sound-based chat apps like Clubhouse.
Hair and beauty businesses ‘prioritise social media to drive growth’
Investment in social media tops hair and beauty business professionals’ priorities, as lockdown puts pressure on them to keep customers, according to new research.
Revolution Beauty celebrates inclusivity with TikTok campaign
Revolution Beauty is launching a new campaign with TikTok to celebrate diversity, inclusivity and genderless beauty with #CreatorRevolution.
The online shopping habits of 2021: TikTok ‘influences buying more than Instagram’
The face of online shopping has changed drastically in the past year, and so have our spending habits. Working from home, an influencer influx, and increased savings are just of few of the factors that have altered our shopping preferences – but what impact has this really had?
Goal and TikTok partner for Football talent showcase NXGN 2021
TikTok has partnered with Goal for its NXGN 2021 awards, which showcases young emerging talent in the football industry.
Trumpbook? Ex US president ‘plans social media comeback with his own platform’- report
Donald Trump plans to launch his own social media platform, months after being banned from Twitter and Facebook, it is claimed.
Anti-social media: survey reveals consumers’ pet peeves when it comes to online advertising
While Facebook had the most successful advertising (43%), it also had the most annoying ads (41%), according to new research.
Reddit strikes first agency enterprise partnership agreement with Omnicom
Reddit has established a new enterprise partnership agreement with Omnicom Media Group (OMG), the first pact of its kind for the social forum.