Nov 4, 2020 | Content marketing, CPG, FMCG digital marketing food and beverages, Online advertising, Social, Twitter marketing, UK, UK digital marketing
In a surprising move, Burger King has urged customers to ‘order from McDonald’s’ to help the hospitality industry during the UK’s second lockdown, in a tweet that has earned tens of thousands of replies.
Nov 4, 2020 | E-commerce and E-retailing, FMCG digital marketing, FMCG digital marketing food and beverages, Marketing transformation, Mobile, Online advertising, WhatsApp
Facebook is offering brands more premium tools to reach WhatsApp users who engage with businesses, such as in-chat shopping and tiered business services.
Oct 30, 2020 | Social, Twitter marketing
Twitter reported earnings for its third quarter on Thursday that beat analyst estimates on the top and bottom line, but it fell short of estimates on user growth.
Oct 30, 2020 | Content marketing, E-commerce and E-retailing, Online video, Social
TikTok has formed a global partnership with the e-commerce platform Shopify, as the popular video sharing app expands its social commerce ambitions.
Oct 29, 2020 | Content marketing, E-commerce and E-retailing, Facebook marketing, FMCG digital marketing, FMCG digital marketing food and beverages, Mobile, Online advertising, Online video, Social, Twitter marketing, Viral and buyrals
Parties and trick or treating may be on hiatus this Halloween due to Covid, but that hasn’t stopped brands coming up with inventive marketing campaigns. We look at the top 10 contact-free ads for Halloween 2020 from around the world.
Oct 26, 2020 | Ad tech, Content marketing, Facebook marketing, Online advertising, Online video, Social
Global ad spend grew 56.4% in the third quarter of 2020, making average spend nearly double its level at the lowest point of the pandemic in late March, according to new research.
Oct 21, 2020 | Content marketing, Mobile, Online advertising, Social
Snap has reported third-quarter results late Tuesday that beat revenue estimates and earnings, driven by a big jump in users and similarly large jump in the number of messages sent.
Oct 15, 2020 | Ad tech, Content marketing, Email marketing, Online advertising, Online video, Paid search, Programmatic, Search Engine Optimization, Social, Social media, UK
UK digital advertising spend dropped 5% in the first half of 2020, due to the impact of the Covid-19 pandemic, with most of the damage in the second quarter, according to new data from IAB UK and PwC.
Oct 15, 2020 | Content marketing, E-commerce and E-retailing, Facebook marketing, Instagram, Marketing transformation, Mobile
From a US omnichannel Super Bowl campaign to and Indonesian Instagram Live shopping event, we look at some of best-in-class ecommerce case studies from around the world.
Oct 14, 2020 | Instagram, Social
Being able to sell on social media is becoming more lucrative for businesses. This report investigates the gender split and pay gap for the most followed accounts on Instagram, looking at the top 100 influencers for each category.
Sep 28, 2020 | Ad tech, Ads, Instagram, Marketing transformation, Online advertising, Social, Social media
People are now seeking out influencers for news, and marketing budgets are growing accordingly. 73% of marketers in US, UK, and Germany put more resources to influencer marketing this year, engaging talent across a wider channel mix.
Sep 25, 2020 | Content marketing, E-commerce and E-retailing, FMCG digital marketing, FMCG digital marketing food and beverages, Instagram, Online advertising, Social, Viral and buyrals
More than half (51%) of consumers have purchased a product or service based on an influencer endorsement in the past two years, according to new research.
Sep 22, 2020 | Content marketing, Instagram, Online advertising, Regulation, Viral and buyrals
More than three quarters of influencer adverts on Instagram have the disclosure hidden somewhere in the post, whether that be in the middle, at the end or in a comment, according to new research.
Sep 22, 2020 | Regulation, Social
Donald Trump has warned he is prepared to cut off the Tiktok deal with Oracle and Walmart in the US, unless he is convinced that US companies will have “total control”.
Sep 21, 2020 | Mobile, Regulation, Social, USA
Donald Trump says he has given his “blessing” to a proposed deal that could prevent TikTok from being banned in the US, that will see the video-sharing app partnering with Oracle.
Sep 15, 2020 | Content marketing, Social, Social media, USA
US tech firm Oracle has confirmed that TikTok’s owner has formally proposed it become a “trusted technology partner” to the video-sharing app.
Sep 11, 2020 | Content marketing, Mobile, Online video, Social
TikTok has started directly paying its creators in the UK for the first time, as influencer marketing grows in popularity.
Sep 9, 2020 | Social, Social media
Video sharing app TikTok is forecast to capture more than 10% of social network users for the first time this year and surpass 10 million users by next year, according to a new report.
Sep 7, 2020 | E-commerce and E-retailing, Facebook marketing, Online advertising, Social
Over Black Friday and Christmas ecommerce advertisers are likely to see record-high advertising costs and lower-than-ever average order values, according to new research.
Sep 7, 2020 | CPG, FMCG digital marketing, FMCG digital marketing food and beverages, Mobile, Online advertising, Social
MiQ and Sunrise Intelligence have teamed up to launch a new mobile data tool for brands, with Subway the first client to sign up.
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