Nearly two-thirds (63%) of internet users now share content and recommendations using private messaging apps, ahead of open social media platforms and word of mouth are the second and third most popular way of sharing content, coming in at 54% and 51% respectively, according to new research.
Instagram, not Facebook, is UK Gen Z’s favourite social media platform, according to new study.
IBM has been accused of using Flickr photos for a facial-recognition project, without the permission of people in the images.
Far-right political groups have been using fake accounts and co-ordinated behaviour on Twitter to amplify pro-Brexit views, according to new research.
Facebook has discovered and taken down dozens of fake accounts used to spread hate in UK.
In a bid to eradicate fraud from influencer marketing, Buzzoole has developed proprietary technology that can identify fake accounts, fake followers and fake engagements or interactions.
Facebook paid children as young as 13 to install software on their phones which let the company collect data on how they used its competitors’ apps, according to a new report.
Facebook is planning to integrate WhatsApp, Instagram and Messenger across its applications, (but will remain separate apps) according to new report.
WhatsApp is limiting the number of times a message can be forwarded on in a bid to combat the spread of fake news.
Images (69%) are the most popular content type that people post on social media, followed by life updates/announcements (47%) and videos (46%), according to new US-based research.
HyperX, the gaming division of Kingston Technology Company has launched a new ad campaign featuring music and web stars.
Payment provider and bank, Klarna, has collaborated with rapper and global pop culture icon, Snoop Dogg, to bring Klarna’s concept of “smoooth” to the next level.
YouTube has released its overall 2018 EMEA ads leaderboard, with an ad for a German property search website beating Nike and John Lewis for most engagement this year.
After six consecutive years of growth, UK marketing budgets have finally stalled in the final quarter of 2018, according the latest IPA Bellwether report.
Job seekers rely on a mix of digital platforms and traditional methods to find their next job, a new survey finds.
Pepsi has launched a new global tagline, ‘For The Love Of It’, as the FMCG giant brings the focus of its marketing back to the product.