WhatApp most popular in Latin America

WhatsApp usage is highest in Latin America, while the chat app struggles in North America, where stable-mate Facebook Messenger leads the way, according to new research. The research, from Global Web Index, indicates that WhatsApp has already made substantial progress...

Instagram usage ‘doubles in last 2 years’

In the world of social networking, Facebook-owned Instagram has been a clear success story in recent years. New research from Global Web Index indicates that the social netowrk has risen rapidly in recent years to rival the likes of Twitter. The platform has gone from...

Yahoo debuts ‘silent’ messaging app

Yahoo has launched a new messaging service called Livetext that features live two-way video chats for mobile device users, but with a ‘silent’ twist. Pitched as “live video texting without sound,” Livetext lets users communicate through facial...

The year in digital: The best (and worst) of marketing in 2014

2014 was another big year for digital marketing, with Facebook buying WhatsApp, the rise of the ‘Internet of Things’ and mobile growth skyrocketing. This was the year that programmatic ads went mainstream, native ads got smarter and online ad revenue...