Twitter revenue beats expectations but user growth falters
Twitter increased quarterly revenue on the strength of ad sales, but its user numbers fell short of expectations.
TikTok lead generation launch
The lead generation tool is a first-party solution that encourages users to signal their interest in a product or service by filling out a form with their information. It spans everything from the latest beauty products, fashion and food, to services like booking a test drive in a new car. All packaged in a very TikTok way.
Inskin Media partners Right Thing Media for social impact advertising
High impact digital advertising firm InSkin Media has teamed up with with Right Thing Media to amplify campaigns with a positive social change message, all while utilising InSkin’s marketplace.
Snapchat takes on TikTok with ‘Spotlight’
Snapchat has seen strong increases in both usage and revenue as the social media pioneer pushed its product development. ‘Spotlight’ – the feed of short video clips – also provides cash incentives of up to $1m per day for the best, most engaging Spotlight shorts. Several creators have made big money, and it’s boosted creative competition. Find out how…
Global social media ad spend grows 60% year-over-year
Global ad spend grew 60% in Q1 this year versus the same period in 2020, signalling that brands are investing heavily despite the ongoing impact of the pandemic.
OK COOL launches TikTok Studio: Nike and JD Sports first to sign up
Global creative agency OK COOL has launched OK COOL TIKTOK Studio– a full-service creative suite with an innovative 360 TikTok offering that’s backed up by OK COOL’s market-leading knowledge and experience with GenZ culture.
Facebook takes on Clubhouse with live audio chat rooms and ‘Soundbites’
Facebook is adding podcasts and ‘live audio rooms’ as the ” social network looks to capitalise on the growing shift towards sound-based chat apps like Clubhouse.
Hair and beauty businesses ‘prioritise social media to drive growth’
Investment in social media tops hair and beauty business professionals’ priorities, as lockdown puts pressure on them to keep customers, according to new research.
Revolution Beauty celebrates inclusivity with TikTok campaign
Revolution Beauty is launching a new campaign with TikTok to celebrate diversity, inclusivity and genderless beauty with #CreatorRevolution.
The online shopping habits of 2021: TikTok ‘influences buying more than Instagram’
The face of online shopping has changed drastically in the past year, and so have our spending habits. Working from home, an influencer influx, and increased savings are just of few of the factors that have altered our shopping preferences – but what impact has this really had?
Goal and TikTok partner for Football talent showcase NXGN 2021
TikTok has partnered with Goal for its NXGN 2021 awards, which showcases young emerging talent in the football industry.
Trumpbook? Ex US president ‘plans social media comeback with his own platform’- report
Donald Trump plans to launch his own social media platform, months after being banned from Twitter and Facebook, it is claimed.
Anti-social media: survey reveals consumers’ pet peeves when it comes to online advertising
While Facebook had the most successful advertising (43%), it also had the most annoying ads (41%), according to new research.
Reddit strikes first agency enterprise partnership agreement with Omnicom
Reddit has established a new enterprise partnership agreement with Omnicom Media Group (OMG), the first pact of its kind for the social forum.
SXSW 2021 goes virtual with AI-powered event platform Swapcard
SXSW Online is taking its 2021 event virtual and has chosen Swapcard, the leading AI-powered engagement and matchmaking platform for premium events, as the official event platform.
Twitter unveils paid Super Follows: popular profiles can charge for tweets
Twitter is planning to launch a new “super follow” feature which will let account holders charge for exclusive additional content.
Almost a quarter of UK shoppers use social commerce: rapid growth is driven by UGC
Almost a quarter (23%) of UK shoppers are now using social media to discover new products, making it apparent that social commerce, rich visual content and virtual storefronts are the future of any ecommerce strategy.
Facebook launches shopping tool in the UK and Canada
Facebook has expanded its ecommerce features with a new ‘Shop’ bookmark that gives users in the UK and Canada the ability to browse virtual storefronts.
WhatsApp to cut off messages for all who reject new data terms
WhatsApp is making a second attempt to get its users to accept an updated privacy policy after the initial effort in January sent many people to rival messaging apps.
Interview with Joshua Schachter: the man who invented bookmarking and hashtags
Joshua Schachter, founder of the phenomenon, Delicious, speaks to Aaron Dinin about how he came up both social bookmarking and hashtags mainly by accident, and how he managed to sell his company to Yahoo! after just eight months in the business.