TikTok lead generation launch

The lead generation tool is a first-party solution that encourages users to signal their interest in a product or service by filling out a form with their information. It spans everything from the latest beauty products, fashion and food, to services like booking a test drive in a new car. All packaged in a very TikTok way.

Snapchat takes on TikTok with ‘Spotlight’

Snapchat has seen strong increases in both usage and revenue as the social media pioneer pushed its product development. ‘Spotlight’ – the feed of short video clips – also provides cash incentives of up to $1m per day for the best, most engaging Spotlight shorts. Several creators have made big money, and it’s boosted creative competition. Find out how…