Hair and beauty businesses ‘prioritise social media to drive growth’
Investment in social media tops hair and beauty business professionals’ priorities, as lockdown puts pressure on them to keep customers, according to new research.
Revolution Beauty celebrates inclusivity with TikTok campaign
Revolution Beauty is launching a new campaign with TikTok to celebrate diversity, inclusivity and genderless beauty with #CreatorRevolution.
The online shopping habits of 2021: TikTok ‘influences buying more than Instagram’
The face of online shopping has changed drastically in the past year, and so have our spending habits. Working from home, an influencer influx, and increased savings are just of few of the factors that have altered our shopping preferences – but what impact has this really had?
Goal and TikTok partner for Football talent showcase NXGN 2021
TikTok has partnered with Goal for its NXGN 2021 awards, which showcases young emerging talent in the football industry.
Trumpbook? Ex US president ‘plans social media comeback with his own platform’- report
Donald Trump plans to launch his own social media platform, months after being banned from Twitter and Facebook, it is claimed.
Anti-social media: survey reveals consumers’ pet peeves when it comes to online advertising
While Facebook had the most successful advertising (43%), it also had the most annoying ads (41%), according to new research.
Reddit strikes first agency enterprise partnership agreement with Omnicom
Reddit has established a new enterprise partnership agreement with Omnicom Media Group (OMG), the first pact of its kind for the social forum.
SXSW 2021 goes virtual with AI-powered event platform Swapcard
SXSW Online is taking its 2021 event virtual and has chosen Swapcard, the leading AI-powered engagement and matchmaking platform for premium events, as the official event platform.
Twitter unveils paid Super Follows: popular profiles can charge for tweets
Twitter is planning to launch a new “super follow” feature which will let account holders charge for exclusive additional content.
Almost a quarter of UK shoppers use social commerce: rapid growth is driven by UGC
Almost a quarter (23%) of UK shoppers are now using social media to discover new products, making it apparent that social commerce, rich visual content and virtual storefronts are the future of any ecommerce strategy.
Facebook launches shopping tool in the UK and Canada
Facebook has expanded its ecommerce features with a new ‘Shop’ bookmark that gives users in the UK and Canada the ability to browse virtual storefronts.
WhatsApp to cut off messages for all who reject new data terms
WhatsApp is making a second attempt to get its users to accept an updated privacy policy after the initial effort in January sent many people to rival messaging apps.
Interview with Joshua Schachter: the man who invented bookmarking and hashtags
Joshua Schachter, founder of the phenomenon, Delicious, speaks to Aaron Dinin about how he came up both social bookmarking and hashtags mainly by accident, and how he managed to sell his company to Yahoo! after just eight months in the business.
Weetabix sparks social media storm with Baked Beans mashup
Weetabix Food Company has reported a surge in sales of its cereal, after it tweeted a controversial pairing with Heinz Beanz as part of a Sainsbury’s promotion.
Biden ‘pauses’ US TikTok and WeChat bans proposed by Donald Trump
US president Joe Biden administration will suspend former president Donald Trump’s proposed TikTok ban, as it assesses whether the short-form video app really poses a national security threat.
Pinterest launches ‘Interests’ mobile widget
Pinterest has launched a new widget option for iOS that lets Pinners choose their interests and have them served to their home screens daily.
Nightclubs may be shut, but Clubhouse audio chat app thrives as mobile hangout
Last month, Clubhouse’s valuation hit $1 billion, with high-profile names flurrying to the platform, from celebrities, CEOs, entrepreneurs and musicians, and recently garnering even more media attention with Elon Musk’s recent Tweet that he would be talking live on the social media audio app.
Social commerce on the rise: Shopify expands Shop Pay in-stream payments process to Facebook and Instagram
Shopify has partnered with Facebook to expand its payment option, Shop Pay, to all Shopify merchants selling across both Facebook and Instagram.
Snap shares fall despite a growth in user numbers
Snap, the parent company of messaging app Snapchat, has released its fourth-quarter results, with stocks falling despite beating expectations.
Pinterest reports strong revenue growth
Pinterest reported fourth-quarter 2020 results, with strong user growth on the back on lockdown and Christmas activity.