Twitter increased quarterly revenue on the strength of ad sales, but its user numbers fell short of expectations.
The lead generation tool is a first-party solution that encourages users to signal their interest in a product or service by filling out a form with their information. It spans everything from the latest beauty products, fashion and food, to services like booking a test drive in a new car. All packaged in a very TikTok way.
High impact digital advertising firm InSkin Media has teamed up with with Right Thing Media to amplify campaigns with a positive social change message, all while utilising InSkin’s marketplace.
Snapchat has seen strong increases in both usage and revenue as the social media pioneer pushed its product development. ‘Spotlight’ – the feed of short video clips – also provides cash incentives of up to $1m per day for the best, most engaging Spotlight shorts. Several creators have made big money, and it’s boosted creative competition. Find out how…
Global ad spend grew 60% in Q1 this year versus the same period in 2020, signalling that brands are investing heavily despite the ongoing impact of the pandemic.
Global creative agency OK COOL has launched OK COOL TIKTOK Studio– a full-service creative suite with an innovative 360 TikTok offering that’s backed up by OK COOL’s market-leading knowledge and experience with GenZ culture.
Facebook is adding podcasts and ‘live audio rooms’ as the ” social network looks to capitalise on the growing shift towards sound-based chat apps like Clubhouse.
Investment in social media tops hair and beauty business professionals’ priorities, as lockdown puts pressure on them to keep customers, according to new research.
Revolution Beauty is launching a new campaign with TikTok to celebrate diversity, inclusivity and genderless beauty with #CreatorRevolution.
The face of online shopping has changed drastically in the past year, and so have our spending habits. Working from home, an influencer influx, and increased savings are just of few of the factors that have altered our shopping preferences – but what impact has this really had?
TikTok has partnered with Goal for its NXGN 2021 awards, which showcases young emerging talent in the football industry.
Donald Trump plans to launch his own social media platform, months after being banned from Twitter and Facebook, it is claimed.
While Facebook had the most successful advertising (43%), it also had the most annoying ads (41%), according to new research.
Reddit has established a new enterprise partnership agreement with Omnicom Media Group (OMG), the first pact of its kind for the social forum.
SXSW Online is taking its 2021 event virtual and has chosen Swapcard, the leading AI-powered engagement and matchmaking platform for premium events, as the official event platform.
Twitter is planning to launch a new “super follow” feature which will let account holders charge for exclusive additional content.
Almost a quarter (23%) of UK shoppers are now using social media to discover new products, making it apparent that social commerce, rich visual content and virtual storefronts are the future of any ecommerce strategy.
Facebook has expanded its ecommerce features with a new ‘Shop’ bookmark that gives users in the UK and Canada the ability to browse virtual storefronts.
Joshua Schachter, founder of the phenomenon, Delicious, speaks to Aaron Dinin about how he came up both social bookmarking and hashtags mainly by accident, and how he managed to sell his company to Yahoo! after just eight months in the business.