Weetabix sparks social media storm with Baked Beans mashup
Weetabix Food Company has reported a surge in sales of its cereal, after it tweeted a controversial pairing with Heinz Beanz as part of a Sainsbury’s promotion.
Biden ‘pauses’ US TikTok and WeChat bans proposed by Donald Trump
US president Joe Biden administration will suspend former president Donald Trump’s proposed TikTok ban, as it assesses whether the short-form video app really poses a national security threat.
Pinterest launches ‘Interests’ mobile widget
Pinterest has launched a new widget option for iOS that lets Pinners choose their interests and have them served to their home screens daily.
Nightclubs may be shut, but Clubhouse audio chat app thrives as mobile hangout
Last month, Clubhouse’s valuation hit $1 billion, with high-profile names flurrying to the platform, from celebrities, CEOs, entrepreneurs and musicians, and recently garnering even more media attention with Elon Musk’s recent Tweet that he would be talking live on the social media audio app.
Social commerce on the rise: Shopify expands Shop Pay in-stream payments process to Facebook and Instagram
Shopify has partnered with Facebook to expand its payment option, Shop Pay, to all Shopify merchants selling across both Facebook and Instagram.
Snap shares fall despite a growth in user numbers
Snap, the parent company of messaging app Snapchat, has released its fourth-quarter results, with stocks falling despite beating expectations.
Pinterest reports strong revenue growth
Pinterest reported fourth-quarter 2020 results, with strong user growth on the back on lockdown and Christmas activity.
TikTok launches TV app on Google TV and Android devices across Europe
TikTok is launching a new app on Google and other Android TVs – bringing TikTok’s trending content onto millions of TV screens across the UK.
Blast from the past: Social network pioneer Bebo makes surprise return
Social network trailblazer Bebo is making a return to app stores this month, eight years after closing down due to bankrupcy.
WPP and TikTok strike global agency partnership
Popular social media platform TikTok has joined forces with WPP to give WPP agencies and clients special access to the short form video app’s capabilities.
Online community LoveCrafts raises $22m and acquires WEBS
LoveCrafts, an online crafts community, with millions of users across 140 countries worldwide, today announces the acquisition of WEBS, America’s Yarn Store.
Facebook beats forecasts on Q4 growth, but warns on ‘significant uncertaintly’
Facebook’s fourth quarter earnings were better than expected against a backdrop of growing political and regulatory challenges — but cited “significant uncertainty” as a problem for its massive ad revenue-generating machine.
Silver surfers now dominate social media growth
Silver surfers are the fastest-growing segments among some of the top social platforms’ audiences; users over the age of 50 are growing more quickly than any other age group on Facebook and Snapchat, according to new research.
Customer care Twitter trends: Best practices across 11 industries
Top brands reply to eight times more Tweets than typical brands on Twitter and receive ten times more mentions because customers know they will address their questions, according to new research.
Facebook News goes live in the UK
Facebook has launched its new curated news portal in the UK, marking the social media giant’s first market outside of the US.
Real customer photos driving two thirds of online purchases
Two thirds of global consumers prefer to see brands using real customer photos on social media over big money professional shots.
Facebook stops collecting iPhone app data for ads
Facebook will stop requiring iPhone app makers to feed the company their users’ personal data for advertising as it braces for a new privacy crackdown by Apple that could cut its revenue by billions of dollars.
Interview with Jonathan Abram: The man who rejected a $30m sale of Freindster to Google
In a new podcast, Jonathan Abrams creator of social media pioneer Friendster, answers questions on the past and future of digital media.
Global ad spend doubles as brands shift budgets to social
Global social media ad spend increased by 50.3% in the final quarter of last year compared to Q4 2019, but brand interactions fell by 5.4% on Facebook and 6.3% on Instagram as video ad costs continue to rise, according to new research.
WhatsApp extends update deadline amid privacy concerns
WhatsApp is extending the date to accept its new terms and conditions to May 15 from the previous date of February 8.