TikTok to start paying top UK creators
TikTok has started directly paying its creators in the UK for the first time, as influencer marketing grows in popularity.
TikTok to capture 10% of UK social media traffic this year
Video sharing app TikTok is forecast to capture more than 10% of social network users for the first time this year and surpass 10 million users by next year, according to a new report.
Black Friday and Christmas on Facebook likely to be ‘most competitive ever’
Over Black Friday and Christmas ecommerce advertisers are likely to see record-high advertising costs and lower-than-ever average order values, according to new research.
Subway teams with MIQ and Skyrise Intelligence for cookieless mobile customer data insights
MiQ and Sunrise Intelligence have teamed up to launch a new mobile data tool for brands, with Subway the first client to sign up.
Facebook to ban new political ads for the week leading up to Election Day
Facebook has announced that it will not take on any new political ads in the seven days prior to the US election in November, but will still allow existing ads to continue to be promoted and targeted at different users.
Government paid influencers to promote Covid-19 track and trace
The UK Government has revealed that it paid social media influencers and reality TV stars to promote its NHS Test and Trace system.
Takumi launches influencer marketing division
Marketing agency Takumi has launched a new creative division with a creator-led approach to influencer marketing.
Walmart teams with Microsoft for TikTok bid
Walmart has teamed up with Microsoft in their bid to buy TikTok, as the bidding war for the social video sharing app heats up in the US.
Covid-19 sparks rise in digital activism
This year has seen an increase of 81% of people joining or signing a petition, with user growth increasing globally by a third, according to new research.
Channel Mum Talent seeks new influencers as lockdown boosts viewers
Parenting influencer agency Channel Mum is looking for new influencers who have at least 10,000 followers across their channels, after appetite for content soared during lockdown.
Trump backs Oracle bid for TikTok in US
US President Donald Trump has said tech giant Oracle would be “a great company” to take over TikTok’s US operations.
Instagram most popular social media platform for half of UK consumers
Instagram is the most popular social media platform amongst UK consumers , with nearly half (46%) selecting it as the app they have consumed the most content on during the Covid-19 pandemic, according to new research.
Fashion and beauty trends: Pinterest data shows rise in personalised beauty searches
More people are searching for natural beauty treatments that enhance their personal features rather than cover them up, according to new data from Pinterest.
Innocent gets Blue with Duncan James and Lee Ryan in new ad
Innocent drinks has revealed its latest social campaign featuring former boyband star, Duncan James, for the launch of its first ever blue smoothie – Blue Spark.
7digital powers social music video app from Triller
TikTok rival Triller is deploying 7digital’s global music catalogue to expand its social music video app.
“People cannot be illegal”: Ben & Jerry’s sparks controversy over refugee tweet
Ice cream brand Ben and Jerry’s has criticised the UK Government’s call for the Navy to stop migrants crossing the Channel, sparking a war of words with the Home Office, which claimed it did not care about angering ‘a brand of over-priced junk food’.
Aperol launches cocktail guide for National Prosecco Day
Drinks brand Aperol has created the Aperol Spritz-O-Meter to help Brits create perfectly crafted, and refreshing Aperol Spritz this National Prosecco Day.
Pinterest reaches 400 million monthly active users
Pinterest announced that more than 400 million people around the world now come to the platform every month to find inspiration with Gen Z, men and Millennials driving much of its new user growth.
Häagen-Dazs runs influencer campaign #HaagIndoors for Secret Sofa
A creative and agile ‘lockdown partnership’ between Häagen-Dazs and Secret Cinema, promoted entirely by a multi-platform influencer marketing campaign, has demonstrated a marked increase in e-commerce sales and a positive shift in consideration for the luxury General Mills ice cream brand – and drawn industry praise for its ingenuity.
Microsoft in talks to buy TikTok (as Trump mulls US ban)
Microsoft is reportedly in talks to buy controversial video sharing app TikTok, as US president Donald Trump threatens to ban the platform in the US.