People are now seeking out influencers for news, and marketing budgets are growing accordingly. 73% of marketers in US, UK, and Germany put more resources to influencer marketing this year, engaging talent across a wider channel mix.
More than half (51%) of consumers have purchased a product or service based on an influencer endorsement in the past two years, according to new research.
More than three quarters of influencer adverts on Instagram have the disclosure hidden somewhere in the post, whether that be in the middle, at the end or in a comment, according to new research.
Donald Trump has warned he is prepared to cut off the Tiktok deal with Oracle and Walmart in the US, unless he is convinced that US companies will have “total control”.
Donald Trump says he has given his “blessing” to a proposed deal that could prevent TikTok from being banned in the US, that will see the video-sharing app partnering with Oracle.
US tech firm Oracle has confirmed that TikTok’s owner has formally proposed it become a “trusted technology partner” to the video-sharing app.
TikTok has started directly paying its creators in the UK for the first time, as influencer marketing grows in popularity.
Video sharing app TikTok is forecast to capture more than 10% of social network users for the first time this year and surpass 10 million users by next year, according to a new report.
Over Black Friday and Christmas ecommerce advertisers are likely to see record-high advertising costs and lower-than-ever average order values, according to new research.
MiQ and Sunrise Intelligence have teamed up to launch a new mobile data tool for brands, with Subway the first client to sign up.
Facebook has announced that it will not take on any new political ads in the seven days prior to the US election in November, but will still allow existing ads to continue to be promoted and targeted at different users.
The UK Government has revealed that it paid social media influencers and reality TV stars to promote its NHS Test and Trace system.
Marketing agency Takumi has launched a new creative division with a creator-led approach to influencer marketing.
Walmart has teamed up with Microsoft in their bid to buy TikTok, as the bidding war for the social video sharing app heats up in the US.
This year has seen an increase of 81% of people joining or signing a petition, with user growth increasing globally by a third, according to new research.
Parenting influencer agency Channel Mum is looking for new influencers who have at least 10,000 followers across their channels, after appetite for content soared during lockdown.
US President Donald Trump has said tech giant Oracle would be “a great company” to take over TikTok’s US operations.
Instagram is the most popular social media platform amongst UK consumers , with nearly half (46%) selecting it as the app they have consumed the most content on during the Covid-19 pandemic, according to new research.
More people are searching for natural beauty treatments that enhance their personal features rather than cover them up, according to new data from Pinterest.
Innocent drinks has revealed its latest social campaign featuring former boyband star, Duncan James, for the launch of its first ever blue smoothie – Blue Spark.