From the economic effects and catastrophic loss of life brought on by the pandemic to the growing climate emergency, 2020 was year many would want to forget. But beyond the tragedy and uncertainly there were many positive stories of unity against adversity – and the digital marketing sector was no different. We take a month-by-month look back at how advertisers and tech giants alike adapted to a year like no other.
Online community Reddit has assembled its review of the year, rounding up the most popular topics and post of a tumultuous year.
YouTube UK has launched ‘The Rise’, a first-of-its kind launch and celebration of the voices who are keeping Britain on the cutting edge of culture and creativity around the world.
Politicians and civil servants make up 40% of the top 10 tech influencers in the UK, showing the importance of health tech in managing the pandemic’s impacts, according to new research.
Facebook has agreed a deal with mainstream news outlets in the UK to pay for content next year, as the social network comes under pressure from the government over its dominance in advertising.
Pinterest and John Lewis & Partners have launched a co-branded Christmas trends campaign offering gift and decorating ideas for the festive period.
We’re living in an age where celebrity status is no longer confined to traditional ‘celebrities’. Today, if you have something to say and a mobile phone in hand, the possibilities are endless. By creating unique and engaging content and gradually building up an astonishing following on Instagram, TikTok, YouTube, or Twitter, people from all walks of life can become an influencer and get their voices heard.
Snapchat is giving away $1 million per day to users who post content using the new ‘Spotlight’ feature, allocating the money based on popularity.
Over half (59%) of influencers have seen an increase in brands wanting to work with them, whilst 50% of brands have allocated more budget to influencer marketing since the pandemic started, according to new research.
Brands that listen, avoid social media stereotyping, deliver on promises and provide engaging customer experiences will succeed in 2021 as the world reels from the Covid-19 pandemic, according to a new report from Hootsuite.
Fashion brand Gap has deleted a tweet about the US presidential election after it sparked criticism on social media.
In a surprising move, Burger King has urged customers to ‘order from McDonald’s’ to help the hospitality industry during the UK’s second lockdown, in a tweet that has earned tens of thousands of replies.
Facebook is offering brands more premium tools to reach WhatsApp users who engage with businesses, such as in-chat shopping and tiered business services.
Twitter reported earnings for its third quarter on Thursday that beat analyst estimates on the top and bottom line, but it fell short of estimates on user growth.
TikTok has formed a global partnership with the e-commerce platform Shopify, as the popular video sharing app expands its social commerce ambitions.
Parties and trick or treating may be on hiatus this Halloween due to Covid, but that hasn’t stopped brands coming up with inventive marketing campaigns. We look at the top 10 contact-free ads for Halloween 2020 from around the world.
Global ad spend grew 56.4% in the third quarter of 2020, making average spend nearly double its level at the lowest point of the pandemic in late March, according to new research.
Snap has reported third-quarter results late Tuesday that beat revenue estimates and earnings, driven by a big jump in users and similarly large jump in the number of messages sent.
UK digital advertising spend dropped 5% in the first half of 2020, due to the impact of the Covid-19 pandemic, with most of the damage in the second quarter, according to new data from IAB UK and PwC.
From a US omnichannel Super Bowl campaign to and Indonesian Instagram Live shopping event, we look at some of best-in-class ecommerce case studies from around the world.