Reddit’s 2020 Year in Review: Covid, Trump and BLM lead conversations in global online community
Online community Reddit has assembled its review of the year, rounding up the most popular topics and post of a tumultuous year.
Joe Wicks, KSI and Sherrie Silver join YouTube for talent showcase ‘The Rise’
YouTube UK has launched ‘The Rise’, a first-of-its kind launch and celebration of the voices who are keeping Britain on the cutting edge of culture and creativity around the world.
Top 10 tech influencers: Healthcare tops list
Politicians and civil servants make up 40% of the top 10 tech influencers in the UK, showing the importance of health tech in managing the pandemic’s impacts, according to new research.
Facebook pays UK publishers millions to license news stories
Facebook has agreed a deal with mainstream news outlets in the UK to pay for content next year, as the social network comes under pressure from the government over its dominance in advertising.
John Lewis launches Christmas trends campaign on Pinterest
Pinterest and John Lewis & Partners have launched a co-branded Christmas trends campaign offering gift and decorating ideas for the festive period.
Revealed: The Top 10 Irish Influencers
We’re living in an age where celebrity status is no longer confined to traditional ‘celebrities’. Today, if you have something to say and a mobile phone in hand, the possibilities are endless. By creating unique and engaging content and gradually building up an astonishing following on Instagram, TikTok, YouTube, or Twitter, people from all walks of life can become an influencer and get their voices heard.
Snapchat gives users share of $1m a day for most viral clips
Snapchat is giving away $1 million per day to users who post content using the new ‘Spotlight’ feature, allocating the money based on popularity.
Influencer marketing boosted by lockdown (but creators feel added pressure)
Over half (59%) of influencers have seen an increase in brands wanting to work with them, whilst 50% of brands have allocated more budget to influencer marketing since the pandemic started, according to new research.
Five social trends for 2021: Marketers must exercise restraint to succeed
Brands that listen, avoid social media stereotyping, deliver on promises and provide engaging customer experiences will succeed in 2021 as the world reels from the Covid-19 pandemic, according to a new report from Hootsuite.
Twitter fail: Gap US election ‘unity’ sweatshirt sparks backlash
Fashion brand Gap has deleted a tweet about the US presidential election after it sparked criticism on social media.
Burger King tells customers to ‘order from McDonald’s’ to help hospitality staff during lockdown
In a surprising move, Burger King has urged customers to ‘order from McDonald’s’ to help the hospitality industry during the UK’s second lockdown, in a tweet that has earned tens of thousands of replies.
Facebook boosts WhatsApp engagement tools for businesses
Facebook is offering brands more premium tools to reach WhatsApp users who engage with businesses, such as in-chat shopping and tiered business services.
Twitter beats forecasts but user growth slows
Twitter reported earnings for its third quarter on Thursday that beat analyst estimates on the top and bottom line, but it fell short of estimates on user growth.
TikTok partners Shopify for social commerce
TikTok has formed a global partnership with the e-commerce platform Shopify, as the popular video sharing app expands its social commerce ambitions.
Dracula’s castle parties, scary clowns and robot doors: Top 10 Halloween ads for a locked-down year
Parties and trick or treating may be on hiatus this Halloween due to Covid, but that hasn’t stopped brands coming up with inventive marketing campaigns. We look at the top 10 contact-free ads for Halloween 2020 from around the world.
Budgets bounce back: Global ad spend doubles since lowest point in March
Global ad spend grew 56.4% in the third quarter of 2020, making average spend nearly double its level at the lowest point of the pandemic in late March, according to new research.
Snapchat smashes revenue estimates as users and messages soar in lockdown
Snap has reported third-quarter results late Tuesday that beat revenue estimates and earnings, driven by a big jump in users and similarly large jump in the number of messages sent.
UK digital ad spend tumbled 5% in first half of 2020
UK digital advertising spend dropped 5% in the first half of 2020, due to the impact of the Covid-19 pandemic, with most of the damage in the second quarter, according to new data from IAB UK and PwC.
Case studies: ecommerce best practice
From a US omnichannel Super Bowl campaign to and Indonesian Instagram Live shopping event, we look at some of best-in-class ecommerce case studies from around the world.
The Instagram breakdown: which Influencers are dominating the app? [INFOGRAPHIC]
Being able to sell on social media is becoming more lucrative for businesses. This report investigates the gender split and pay gap for the most followed accounts on Instagram, looking at the top 100 influencers for each category.