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Facebook beats estimates with 11% revenue growth

Jul 31, 2020 | Facebook marketing, Social

Facebook has beaten analysts’ estimates for quarterly revenue on and forecast similar growth ahead, as businesses used its digital ads tools despite a brand boycott and the economic upheaval of the coronavirus pandemic.

Tech titans vs. US Congress: Zuckerberg, Cook, Pichai and Bezos face blockbuster grilling over digital monopoly

Jul 30, 2020 | Ad tech, Content marketing, Facebook marketing, Instagram, Online advertising, Online video, Paid search, Regulation, USA

Facebook, Google, Apple and Amazon bosses have appeared virtually together at a US hearing, grilled over having ‘too much power’.

‘Doomscrolling through the infodemic’: Social media usage trends post Covid-19

Jul 30, 2020 | Content marketing, Instagram, Marketing transformation, Online advertising, Online video, Social, WhatsApp

The lockdown has sparked a shift in social media use, has people revert back to chat over sharing news and memes, according to new global research.

Top brands on TikTok: Walmart and Chipotle challenges lead the way

Jul 22, 2020 | Online advertising, Social

Since launching in 2017, TikTok has risen to become one of the biggest social networks. New research looks at the most popular influencers and best brand campaigns on the video sharing app.

TikTok postpones plans for global base in the UK

Jul 21, 2020 | Social

TikTok has suspended talks to build a global headquarters in the UK as tensions between the two countries escalates, according to a news report.

More than half of the people on Earth now use social media

Jul 21, 2020 | Social

There are now 4.57 billion internet users across the world, (59% of 7.776 billion – total population) and 3.96 billion active social media users, according to new research.

Instagram Shop goes live in US: Pinterest meets Amazon?

Jul 20, 2020 | Content marketing, E-commerce and E-retailing, Instagram, Marketing transformation, Mobile, Social, USA, Viral and buyrals

Instagram has launched the next stage of its on-platform ecommerce experience with a new ‘Shop’ section in the Explore tab, showcasing a range of personalised items within a single buyable feed.

User-generated content on Instagram ‘more influential than Twitter or YouTube’

Jul 14, 2020 | Instagram, Social, Social media

User-generated content (UGC) Is a popular strategy on social media, but does user generated content (UGC) actually influence consumers? New research suggests consumers prefer user posts on brand’s Instagram than other channels.

The rise of ‘kidfluencers’: Are child social media stars being exploited?

Jul 9, 2020 | Content marketing, Online advertising, Online video, Social, Viral and buyrals

Despite ‘kidfluencers’ such as eight-year-old Ryan from Ryan’s World boasting an estimated net worth of $120million, consumers remain sharply divided on both the concept of using kids to generate money on social media, and being positioned as influencers, according to new research.

Starcom partners with Integral Ad Science to boosts brand safety and viewability capabilities

Jul 9, 2020 | Online advertising, Social

Experience marketing company Starcom has expanded its partnership with global leader in digital ad verification, Integral Ad Science (IAS), to improve the measurement of paid social campaigns.

Stella Artois supports pubs’ safe reopening with social distancing floor art installations

Jul 6, 2020 | Content marketing, CPG, Mobile, Social

As the UK reunited over a socially-distanced beer as the lockdown eased, Stella Artois is looking to ensure the moment is a safe one – through the power of smart street art.

Spotify and Universal Music sign up to #BrandShareTheMic talent initiative

Jul 1, 2020 | Instagram, Online advertising, Skills

Brands including Spotify, Depop and Globe (Universal Music) have signed up to the new #BrandShareTheMic initiative, showcasing the spectrum of standout Black talent by magnifying their voices on brand’s Instagram accounts.

Zuckerberg loses $7.2bn as Coca Cola and Starbucks join ad boycott

Jun 29, 2020 | Content marketing, CPG, Facebook marketing, FMCG digital marketing, FMCG digital marketing food and beverages, Online advertising, Social, Unilever

Mark Zuckerberg has lost $7.2bn in share value after several companies pulled their advertising from Facebook, citing the company’s failure to police hate speech and disinformation on its site.

#AutopilotWhopper: Burger King turns smart car bug into ad campaign

Jun 29, 2020 | FMCG digital marketing, FMCG digital marketing food and beverages, IoT, Motoring, Social, USA

Burger King has turned a viral video featuring a smart car ‘stopping’ at one of its restaurants into a social media ad campaign.

TikTok picks Poplar for augmented reality push

Jun 29, 2020 | Ad tech, AR, Online advertising, Social

3D and AR creative platform, Poplar has been selected as one of TikTok’s global AR content creation partners.

TikTok grows up: new marketing platform and AR ad formats for brands

Jun 26, 2020 | AR, Content marketing, Online advertising, Online video, Social, Viral and buyrals

Popular social media app TikTok is opening up to brands with a new initiative, launching a platform called “TikTok For Business” that will serve as the home for all its current and future marketing solutions for brands.

Major brands and agencies join Facebook ad boycott

Jun 26, 2020 | Content marketing, Facebook marketing, Online advertising, Regulation, Social

A large number of big brands, including Verizon, Ben & Jerry’s and The North Face, have joined a boycott of Facebook advertising, following the social network’s failure to prevent racist and violent information from being shared on its social networking service.

FMCG marketers predict long-term impacts of Covid-19 on budgets

Jun 25, 2020 | Ad tech, Content marketing, CPG, E-commerce and E-retailing, FMCG digital marketing, FMCG digital marketing food and beverages, Marketing transformation, Online advertising, Online video, Social, UK

Covid-19 is set to have long lasting impacts on marketing in the sector, with two-thirds of major brands had marketing budgets cut or frozen, with experiential marketing initiatives put on hold for the long-term.

Brits now spending a quarter of lives online – Ofcom

Jun 24, 2020 | Content marketing, Marketing transformation, Online advertising, Online video, Social, UK

The Coronavirus pandemic has radically changed online behaviour, with UK adults spending a quarter of their waking day online during lockdown – a record high, according to Ofcom.

Burger King partners TikTok for ‘Whopper Dance Challenge’

Jun 23, 2020 | E-commerce and E-retailing, FMCG digital marketing, FMCG digital marketing food and beverages, Mobile, Social

Burger King is partnering with TikTok with a new campaign that lets customers order their burgers through the medium of dance.

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