Facebook is offering brands more premium tools to reach WhatsApp users who engage with businesses, such as in-chat shopping and tiered business services.
The lockdown has sparked a shift in social media use, has people revert back to chat over sharing news and memes, according to new global research.
WhatsApp has launched its first in-app payments service, following a beta test in India.
Case study: Adidas uses WhatsApp to engage amateur football teams through ‘rent a player’ helpline as part of launch
Adidas found a smart way to get WhatsApp working in its marketing, by creating a hotline to help amateur football teams replace missing players at the last minute. And to build excitement, they added the chance of some global superstar talent. A brilliant social media stunt that hacked the model of WhatsApp.
WhatsApp has become a key tool for organising social events and parties among friends – a prime audience for a beer maker. But how can brands engage with this very personal and private social channel? Becks found a smart way to get these users to come to them, by transforming friend’s WhatsApp group chat history into an epic comic souvenir of their night out.
WhatsApp says it has seen a drop of 70% in “highly forwarded” messages – the kind that may spread misinformation about the coronavirus, after placing sharing limits on the network.
eMarketer has cut its outlook for global ad spending, after decreasing its ad spending forecast in China by more than 6%.
Over two-fifths (41%) of UK workers admit to using WhatsApp for work purposes despite it being against WhatsApp’s legal terms of service to use it in ways that involve any non-personal use.
UK broadcast media watchdog Ofcom is being given new powers to enforce a legal ‘duty of care’ over social media, the government has announced.
Mountain Dew, Avocados From Mexico and Rocket Mortgage were the top Super Bowl ads in terms of emotional impact, according to new research.
The Super Bowl is not only one of the biggest sporting events of the year, it’s also one of the biggest ad events, with brands battling for both TV viewers and social media clicks. We take a look at yesterday’s big game to pick the best (and worst) ads of the night.
Nearly two-thirds (63%) of internet users now share content and recommendations using private messaging apps, ahead of open social media platforms and word of mouth are the second and third most popular way of sharing content, coming in at 54% and 51% respectively, according to new research.
Facebook is planning to integrate WhatsApp, Instagram and Messenger across its applications, (but will remain separate apps) according to new report.
WhatsApp is limiting the number of times a message can be forwarded on in a bid to combat the spread of fake news.
2018 was another big year for digital marketing, with the rise of voice search, AI going mainstream and Walmart buying FlipKart. This was the year that Spotify went public, Huawei overtook iPhone and a video game sparked a dance craze. In this special report, we’ve identified 17 of the biggest trends of the year.
WhatsApp has launched a pay-to-use tools for businesses to communicate with their customers, as the chat app also plans to run ads on the platform later this year.
Disproving sceptics predicting a doomsday scenario for Facebook has seen a 19% increase in ad spend on its core platform and Instagram quarter-over-quarter and a 48% increase year-over-year, according to new research.
There’s a “privacy paradox” surrounding data collection for profit, where data needs to be used to enrich people’s experiences without betraying their trust, according to the annual report from digital guru Mary Meeker.
Facebook unveiled a raft of new features during its annual F8 conference this week, including a dating service and its standalone VR device going on sale, but the conference was overshadowed by continuing controversies at the company.