Jan 31, 2013 | Facebook marketing, Russia, Social media
Russian internet giant Yandex is to remove its recently-launched app Wonder from the US App Store following Facebook’s block on its API access. Lanched on January 24th, Wonder was Yandex’s first US-only product, but Facebook started blocking all API calls from the app...
Jan 31, 2013 | Social media
Pinterest has updated its website with improved navigation and bigger pins, as the social media scrapbook aims to build upon its huge growth last year. The update will roll out on Pinterest.com to “a small group of people,” Pinterest said in a blog post....
Jan 30, 2013 | Online video, Social media, Twitter marketing
Swapping 140 characters for six seconds, Twitter has launched ‘Vine’ a video sharing app that lets users post up brief videos- with some risque results. The app, currently available on Apple’s iPhone and iPad, is designed to be a simpler version of YouTube,...
Jan 30, 2013 | Online advertising, Social media
Channel 4 has introduced ‘social login’ technology on its website in a bid to improve personalisation for viewers and offer more targetting options for its advertisers. The technology, from Janrain, has been implemented as Channel4’s registration system, allowing...
Jan 29, 2013 | Social media, Twitter marketing
Google+ is now the second largest social network in the world in terms of monthly active users, overtaking Twitter for the first time, according to new data. The data, from web benchmarking firm Global Web Index, indicates that Google+ had an estimated 343 million...
Jan 29, 2013 | Facebook marketing, Online advertising, Regulation, Social media
Facebook has been forced to send emails to users that were used in some of its ads without permission, informing them they may be entitled up to $10 (£6.40) each in compensation. The legal notices follow class action brought against it in California after profile...
Jan 28, 2013 | China, Social media
This chart shows the breakdown of social network users by age. China’s social networking sites are the most popular with 20-24 year olds, the site with the highest percentage of 20-24 year olds being 51.com. Across all the sites studied, social networks are used...
Jan 28, 2013 | China, Online advertising, Social media
This chart shows the rise (and projected rise) of social network ad spend for Chinese marketers, alongside the percentage change from the previous year (blue line) and percentage of total ad spend (red line). The market will experience rapid growth over the coming...
Jan 23, 2013 | Regulation, Social media
UK-based social media app TweetDeck has been sent a letter from the UK companies registrar, warning that the company will be struck off in three months and forcibly dissolved unless it files accounts. However, The Guardian reports that popular social media management...
Jan 23, 2013 | CPG, FMCG digital marketing food and beverages, Social media
Volvic has launched a new campaign seeking talented bloggers, photographers and social media ‘addicts’ to form ‘Team Volcanicity’ and represent the brand online. In return, the water brand will provide access to some of the UK’s events and activities of...
Jan 23, 2013 | CPG, Facebook marketing, FMCG digital marketing food and beverages, Online advertising, Social media
Back in the summer of 2012, Heinz promoted its new ‘Five Beanz’ range via a Facebook quiz offering the chance to win one of the five beans with their name engraved on it. As part of the marketing activities around a new Five Beanz variety, Agency We Are Social created...
Jan 23, 2013 | CPG, Facebook marketing, FMCG digital marketing food and beverages, Online video, Social media, Viral and buyrals
Going beyond the usual ‘like us a we’ll give you a discount’ tactic of many brands, last year Heineken offered to inflate one green balloon in its office for every new ‘like’ it got on its Brazilian fan page. The simple execution proved to be incredibly...
Jan 22, 2013 | Regulation, Social media
In a landmark copyright judgment, a US judge has ruled that two major news outlets infringed on the copyrights of a twitter user for publishing their photos without permission. Daniel Morel, the photographer whose horrific images of the 2010 Haiti earthquake were...
Jan 22, 2013 | Search engine marketing, Social media
Microsoft has updated its Bing social sidebar to add more results from Facebook timelines, following the launch of the social network’s new ‘graph search’ tool. The search engine now incorporates Facebook status updates, shared links, comments and photos from friends...
Jan 21, 2013 | Content marketing, CPG, E-commerce and E-retailing, Facebook marketing, FMCG digital marketing food and beverages, India, Latin America, Online advertising, Online video, Regulation, Search engine marketing, Social media, Twitter marketing
During 2012, there were 2.4 billion web users and 1.3bn smartphones, recording 2.7bn Facebook likes and 175m tweets per day, according to new data. The findings, from website monitoring firm Pingdom, come as part of a new report looking back at internet usage 2012....
Jan 18, 2013 | Facebook marketing, Social media
In a challenge to traditional mobile operators, Facebook is letting iPhone users in the US make free calls via its messenger app, provided they have wi-fi or mobile data access. The feature could help heavy talkers avoid carrier call charges save money, especially...
Jan 17, 2013 | Social media
Tesco has become the butt of social media jokes this week, after it was revealed the supermarket was among several to stock burgers containing horse meat. The Irish food safety authority FSAI found that Tesco Everyday Value Beef Burgers contained 21.9% horse meat....
Jan 16, 2013 | Facebook marketing, Search engine marketing, Social media
Facebook has overhauled its search engine in a bid to take on Google, letting users search for people, photos, places and other content that has already been shared on the social network. At a ‘mystery event’ from the company’s headquarters in Menlo...
Jan 15, 2013 | Australia and New Zealand, Facebook marketing, Online advertising, Social media
An Australian online shopping site has apologised for using the bush fire crisis in Tasmania to try to build the number of followers for its Facebook page. In an announcement on Facebook, Sellitonline.com.au promised to donate electricity generators to help those in...
Jan 15, 2013 | Facebook marketing, Social media
A tool that shows Facebook’s newly released local data sees Disneyland and Walt Disney drop out of the top ten US Facebook Pages. Social media analytics firm Socialbakers has released Facebook data that changes the rankings of the top US pages according to...
