Jan 14, 2013 | Regulation, Social media, Twitter marketing
TweetDeck, the social media management tool owned by Twitter, risks being ‘dissolved or struck-off the register’ after failing to file its accounts for the second time, according to reports. Sky News reports that the UK company missed the deadline in September and...
Jan 14, 2013 | Content marketing, Marketing through gaming, Social media
With the Consumer Electronics Show (CES) wrapping up for another year, attendees, consumers and experts are sharing their thoughts on technologies unveiled across social media. New research indicates cars and gaming stole the limelight this year, generating the most...
Jan 11, 2013 | Facebook marketing, Social media
Facebook has sent out invitations to a mystery event next week, sparking rumours that it is set to unveil a smartphone, shop or new marketing tools. The firm has sent out invites to US journalists for a special event at their usually secretive Silicon Valley HQ. The...
Jan 11, 2013 | Social media
The number of technology brands using Twitter and Facebook fell during 2012, with engagement levels dropping leading brands continue to use social media, but only 10% actually engaging, according to new research. The study, from EML Wildfire, indicates that the UK’s...
Jan 10, 2013 | Content marketing, Facebook marketing, FMCG digital marketing food and beverages, Online video, Social media, Viral and buyrals
Dutch beer giant Heineken went social with this campaign, challenging two men to meet someone from every country in the world in one city, Amsterdam- all with a little help from Facebook volunteers of course. See why its is our video viral of the week below… What if...
Jan 9, 2013 | Facebook marketing, Mobile, Social media
Mobile now represents 20.3% of overall Facebook ad spend, with Apple dominating tablet spend and Android dominating smartphone spend, according to new research. The research comes from an analysis of more than two million Facebook ad clicks and conversions by global...
Jan 9, 2013 | FMCG digital marketing food and beverages, Mobile, Social media
Coca-Cola launched its largest digital effort ever this year with its “Move to the Beat” campaign for the Summer Olympics across 100 countries. M&C Saatchi Sport and Entertainment talks through its year-long campaign for Coca-Cola, designed to bring teens closer...
Jan 7, 2013 | Social media, Twitter marketing
Twitter could be worth up to £7 billion as the company prepares to go public in 2014 according to a news report. The Guardian reports that the social networking site has been given its rough valuation by specialist financial research company Greencrest with findings...
Jan 7, 2013 | Facebook marketing, Mobile, Social media
Facebook has added a voice record feature to its Messenger apps for Android and iOS, with plans to introduce full voice calls in the near future. Instead of typing messages or sending photos and smiley faces, users can now record and send quick voice messages. To send...
Dec 21, 2012 | Content marketing, CPG, E-commerce and E-retailing, Facebook marketing, Marketing through gaming, Mobile, Online advertising, Online video, Regulation, Search engine marketing, Social media, Viral and buyrals
To round off 2012, we bring you our collection of top stories that shaped the digital landscape. It was an amazing year, with the continued speed of change towards a more digitally centric society: the rise and rise of social, the migration to mobile, the rising value...
Dec 20, 2012 | Facebook marketing, India, Social media
As more people connect to the Internet in India, time spent social networking is exploding on sites like Facebook and Orkut. It’s one of the primary motivations for going online. In both rural and urban areas, social networking is a key driver of use. The most...
Dec 19, 2012 | Facebook marketing, Regulation, Social media
Facebook owned photo app Instagram has asserted its right to sell its users’ photos to advertisers, sparking a wave of criticism from users and privacy campaigners alike. The move was announced in an update to its terms of service, where Instagram claimed the...
Dec 14, 2012 | Facebook marketing, Social media
Facebook has released its Year in Review, a look back at the people, moments and things that created the most buzz in 2012 among the billion people around the world on the social network. The newly listed company assemble a series of trend lists, chronicling the top...
Dec 13, 2012 | Social media, Twitter marketing
Twitter has unveiled its top trends of 2012, featuring the first tweet from Mars Curiosity rover to James Cameron’s Tweet from the bottom of the ocean. This video from Twitter looks back at 2012: The top two tweets of the year were from Barack Obama and Justin Beiber,...
Dec 13, 2012 | Online advertising, Social media
Facebook is to introduce new privacy controls next week letting users set their level of “frictionless sharing”, which has until now allowed apps such as Spotify or Yahoo! News to automatically post on the social network about users’ listening or...
Dec 13, 2012 | Facebook marketing, Social media
Posting photos on Facebook greatly increases engagement for your posts, according to a new study looking into Facebook marketing for brands. The research, from inbound marketer HubSpot found that photos on Facebook Pages received 53% more Likes and attracted 104% more...
Dec 12, 2012 | Social media
Social media continued its rise in 2012, pervading more and more aspects of modern life, from Twitter’s live news reporting to Pinterest’s digital scrapbooks. Despite being labelled a ‘ghost town’, Google+ has become a major player in the sector, beginning to rival...
Dec 11, 2012 | Facebook marketing, Social media
Forget the movie, this year provided plenty of real-life drama for ‘The Social Network’. The controversy surrounding Facebook’s IPO and the value of its ‘likes’ (after the BBC’s ‘bagelgate’ report) has led us to dedicate an entire section...
Dec 11, 2012 | Online advertising, Search engine marketing, Social media
In this video interview with the Financial Times, WPP CEO Sir Martin Sorrell provides insights into how the ad giant invested on digital channels during 2012. Speaking to the FT, the WPP boss gave his thoughts on growth in online advertising. Watch the video from the...
Dec 10, 2012 | Facebook marketing, Online advertising, Social media
Despite the global economic gloom, online advertising spend and revenues continued to soar during 2012, outpacing all other media. Google, Facebook, Apple, Microsoft, Yahoo and Amazon all made major moves this year as the battle lines for digital ad dollars online...
