Dec 3, 2012 | Social media, Twitter marketing
Pope Benedict XVI is to launch a personal Twitter account for the first time. The Vatican is expected to confirm the new account at a press conference on Monday morning, attended by officials from both the Catholic Church and Twitter. A Vatican spokesman told news...
Nov 28, 2012 | China, Social media
For the international marketer, China represents one of the largest digital audiences in the world. With over 550m now online, 400m connecting via mobile, and over 300m on social media in China, the digital audience is growing fast. This article looks at six key...
Nov 27, 2012 | Social media
Live blogging at events boosts engagement with content by 300% according to new research into content marketing techniques with readers explaining what boosts content engagement. Here’s why… Liveblogging is becoming a popular format for covering major...
Nov 26, 2012 | China, Social media, Twitter marketing
As Facebook passes the billion users mark, this infographic from Silverpop looks at the top 20 social networks in the world, and charts the growth of the medium of the past decade. Facebook and Twitter are the big hitters with one billion and 500 million users...
Nov 22, 2012 | Social media, Twitter marketing
Singer and former Britain’s Got Talent contestant Susan Boyle unknowingly invited the general public to her ‘Bum Party’ via Twitter after a PR hashtag malfunction. The singer’s management put out a tweet to encourage fans to buy her brand new album...
Nov 22, 2012 | Social media
Almost a third (32%) of all web users in the UK are sharing their customer service experiences – whether good and bad – online through social media and blogs, according to new research. The study, from Verint Systems, interviewed 7,000 consumers to examine consumers’...
Nov 20, 2012 | Social media
Social media analytics firm Socialbakers has secured $6 million funding to further expand its measurement platform. The current round was led by Index Ventures, with additional follow-on funding from first-round investor Earlybird Venture Capital. Socialbakers is used...
Nov 19, 2012 | China, Social media, Twitter marketing
Chinese ecommerce giant Alibaba is reportedly planning to invest in micro-blogging platform Sina Weibo, as it looks to expand its social media reach in China. The report, from China Business News, states that Alibaba plans to buy a 15-20% stake in the Twitter rival,...
Nov 16, 2012 | Social media
Pinterest has taken another step towards monetisation, offering brands a dedicated business profile on its social bookmarking site. The new business site, gives organisations the opportunity to verify their account, add buttons (Pin It, Follow) and widgets (Profile,...
Nov 12, 2012 | Social media
Social bookmarking site Pinterest has added a new privacy board in a bid to boost users. The private boards can be seen only by you and selected friends. The company said the new tool has been one it’s most frequently requested features. In its official blog post,...
Nov 5, 2012 | Social media
New York City’s Comodo restaurant has harnessed passionate foodies by launching an Instagram menu, integrating the photo-sharing site into their dining experience. The restaurant is encouraging people to Instagram pictures of the dishes with a designated...
Nov 2, 2012 | Russia, Social media
In some countries, social media isn’t just about Facebook. With so many brands focusing on the BRIC markets, Patrick Eve, MD of international translation agency, TranslateMedia, gives the lowdown on social media use in Russia. There are now more than two billion...
Nov 1, 2012 | Social media
UK shoppers seek customer service support by email (49%) or phone (43%), and younger shoppers are highly likely to turn to social channels when these touch points fail, with 46% of under 25s and 33% of 25-33 year olds using social to air their grievances more...
Oct 26, 2012 | Social media
While most marketers use social media to create brand awareness, they are failing to use the channel to capture information on leads, according to new research. The study, from Eloqua commissioned YouGov to examine UK marketers’ social media practices. The...
Oct 23, 2012 | Social media, Twitter marketing
Twitter is reportedly testing alternatives to its ‘Favourite’ button, as the micro-blogging platform looks to compete with Facebook on social bookmarking tools. The favourite button is Twitter’s equivalent to the Facebook ‘Like’ and a way to show appreciation to a...
Oct 22, 2012 | Social media
The Daily Mail website has generated 2 million ‘pins’ on Pinterest, with the Guardian getting the greatest number of shares for a single article, according to new research. The study, from Searchmetrics, looked at how 13 UK newspaper websites were using...
Oct 15, 2012 | Social media
Social network Friends Reunited has selected Maxymiser, to increase online customer engagement across Brightsolid online publishing’s portfolio of sites, Friends Reunited, Find My Past and Genes Reunited. Following its recent revamp from the site famous for reuniting...
Oct 12, 2012 | Social media, Twitter marketing
Twitter has bought Vine, a start-up company that lets users share video content online. Vine is a three-man company, based in New York, which formed in June and yet to launch publicly. Terms of the deal were not disclosed. On its website, Vine describes itself as...
Oct 10, 2012 | E-commerce and E-retailing, Facebook marketing, Social media
Facebook is testing its long-rumoured ‘Want’ button, a retail-friendly accompaniment to the ‘Like’ button that could help the social network boost revenue through sales commissions and ads.Facebook is working with seven retail partners in the beta test; Pottery...
Oct 10, 2012 | Social media
Students in the US have designed a jacket that gives the owner a cuddle every time they get a ‘like’ on Facebook. The ‘Like-A-Hug’ jacket inflates when someone clicks on a Like button on their Facebook profile, putting a little more reality into virtual reality. Watch...
