Apr 25, 2018 | Social media, Twitter marketing
Twitter has posted its second profitable quarter in a row, beating Wall Street estimates for revenue and monthly active users, as advertisers in Asia and other markets outside the United States embraced its video ads.
Apr 25, 2018 | Mobile, Social media
Japanese messaging app Line has launched new AR gaming features to its messaging app and a range of new emoji as it looks to boost engagement.
Apr 24, 2018 | Online advertising, Online video, Regulation, Social media, Viral and buyralsYouTube’s first three-monthly “enforcement report” has revealed that the video sharing site deleted 8.3 million videos between October and December 2017 for breaching its community guidelines, with machines doing most of the work. The Google-owned...
Apr 24, 2018 | Facebook marketing, Social media
Facebook has come under fresh criticism over people’s privacy, after a BBC report looks into claims that the social network considered profiling user personalities in order to better target adverts.
Apr 23, 2018 | Online advertising, Social media
Two Procter and Gamble brands are among the top 10 advertisers using paid influencers with fake followers, while Heinz Ketchup is the most efficient brand on Instagram with a sub-$2 CPM, according to new research.
Apr 19, 2018 | Facebook marketing, Regulation, Social media
Facebook users will have to opt in to tracking to keep using all of the social network’s features, and will not have an option to opt out of tracking all together, ahead of the new GDPR European privacy laws.
Apr 19, 2018 | E-commerce and E-retailing, Social media
Snapchat is combining augmented reality with e-commerce with a new ‘Shoppable AR’ feature.
Apr 19, 2018 | Facebook marketing, Regulation, Social media, WhatsApp
WhatsApp has got a new tool that lets users recover media that they had previously deleted, including pictures, GIFs, documents or voice messages, but only for Android users.
Apr 19, 2018 | Social media
To celebrate the 80th anniversary of Superman Snapchat has teamed up with DC Entertainment to offer Snapchatters three exclusive ways to celebrate the day.
Apr 18, 2018 | Social mediaVero has risen in popularity as a user-friendly alternative to Instagram, rising to nearly 3 million. Yuval Ben-Itzhak CEO of Socialbakers, looks at what the 3-year old social network has to do to compete with Snapchat and Instagram. App developers would likely agree...
Apr 17, 2018 | Mobile, Social media
In February 2018, the Paris region’s governing body launched a Snapchat campaign for Paris Fashion Week, in an attempt to reach tourists and Parisians, and engage with a younger audience. This case study looks at how it achieved a staggering 5.7 million views after being shared by Snapchatters via Chat or Stories.
Apr 17, 2018 | E-commerce and E-retailing, Social media
Over two thirds (67%) of UK consumers go on to purchase products they discover on retailer’s social media channels, new research reveals.
Apr 17, 2018 | Social media
In the wake of the recent #DeleteFacebook movement and now JD Weatherspoon’s abandonment of social media, a new report highlights that these recent data privacy issues marks the beginning of a post-social media apocalypse.
Apr 16, 2018 | Social media
UK pub chain JD Wetherspoon is closing its Facebook, Twitter and Instagram accounts following the abuse directed at MPs and others.
Apr 13, 2018 | Facebook marketing, Regulation, Social media
Facebook is offering a bounty to anyone who discovers rule-violating use of data by developers on the platform, paying from $500 to upward of $40,000 for substantiated cases.
Apr 12, 2018 | Social media
Facebook is seeing a 62% YoY increase in ad spend on their platform despite current turmoil, according to new data.
Apr 12, 2018 | Email marketing, Social media, WhatsApp
Are we on the verge of doing away with the fixed telephone line altogether? ReportLinker has compiled globe-spanning data to look into the matter showing the rise of chat apps, looking at a number of counties.
Apr 11, 2018 | Content marketing, CPG, FMCG digital marketing food and beverages, Mobile, Online advertising, Online video, Social media, Viral and buyrals
Social media has changed the way people voice their opinions forever, empowering the smallest voice to take to Twitter and challenge the biggest global brand. The success of those challenges still rests in the validity of the case, the support it gets, and the way the message is executed – but the culture of hashtag protests has enabled social protests to achieve scale in days and hours rather than months or years. There is a growing confidence in almost all countries to use social media to protest, making corporate communications a far tougher job today than ever before.
Apr 11, 2018 | Content marketing, Facebook marketing, Mobile, Online advertising, Online video, Regulation, Social media
Facebook founder Mark Zuckerberg has admitted he had made mistakes over the handling of millions of users data by Cambridge Analytica during the first day of a senate hearing in the US.
Apr 9, 2018 | Online advertising, Online video, Social media
With greater pressure on effectiveness of media buying, YouTube TrueView skippable short ad formats can now be bought on a reach basis.