The coronavirus pandemic has led to cuts to all forms of marketing activity in the UK, dropping 6.1% overall, but marketers are being urged to think twice before pulling spend, according to the latest IPA Bellwether report.
Facebook is rolling out a new ‘care emoji’ as part of a number of new initiatives to help its users communicate during the COVID-19 crisis.
Over half of locked down Brits want to spend less time on Facebook and Instagram – as they admit to ‘wasting’ hours scrolling through dull content, according to new research.
Campaign of the week: Nike’s ‘Living Room Cup’ pits social media users against Cristiano Ronaldo in workout challenge
With lockdown policies in effect amid Covid-19, Nike has launched “Living Room Cup,” a digital workout series that offers those at home a new space to compete against Nike pro athletes through weekly fitness challenges.
Burger King has been forced to stop showing adverts for its new Rebel Whopper burger after the Advertising Standards Authority (ASA) deemed them misleading.
Twitter CEO and founder Jack Dorsey is committing 28% of his personal wealth to coronavirus relief through his philanthropic fund.
Almost half (42%) of UK consumers want ads to make them feel more informed during the COVID-19 pandemic, but only 5% of Brits would like brands to pause their advertising altogether, according to new research.
Facebook has seen a surge in usage since the coronavirus lockdowns, but the increases are concentrated on its private messaging and video calling, which it doesn’t monetize, and its ad business is suffering in countries hit hardest by COVID-19.
Virtual concerts and games: Most consumers ‘crave live streams of postponed events during national lockdown’
With the Tokyo Olympic games now postpones until 2021 due the Coronaviruus lockdown, interest in live streaming events increases, with three quarters of consumers now craving live streams of varying events, including music performances and sporting events, according to new research.
Pinterest has fast-tracked the launch of it’s Today tab, a new source of daily inspiration with curated topics and trending Pins and help fight against misinformation.
eMarketer has cut its outlook for global ad spending, after decreasing its ad spending forecast in China by more than 6%.
Traditional advertising ‘remains more effective than social influencer strategies’ in driving online conversions
Despite the rising popularity of influencer marketing as a sales channel by retailers and brands – with spend on influencer marketing growing 83% year-on-year in 2019, according to new research.
Tena’s new #Ageless campaign talks sex to challenge perceptions of ageing and incontinence
Hootsuite announced today that it will provide free access to its Professional Plan to nonprofit organizations and small businesses most impacted by the COVID-19 crisis.
Spurse, a new platform letting users to share cashback rewards on social media, has gone live.
Global media platform Teads has launched inRead Social, a new product enabling advertisers to extend social media campaign creatives to Teads’ platform of premium publishers.
PRO14 Rugby has launched a new fan-focused web platform for one of European rugby union’s leading Championships, the Guinness PRO14, which features teams from Scotland, Ireland, Wales, South Africa & Italy.
Almost three quarters (72%) of consumers feel the retail sector needs a new set of standards to combat fake reviews, according to new research.
Business students at Northumbria University have won this year’s Greggs Marketing Challenge with a cheeky pitch to develop a “naked bake” campaign inspired by the growing appetite for healthy eating.
Twitter has begun testing “fleets,” tweets that self-destruct after 24 hours, a format first popularised by Snapchat’s Stories and later Instagram.