Snapchat “Sponsored World Lens” turns 3D augmented reality into ads
Snapchat is launching a new promotional Lenses ad format that lets advertisers superimpose corporate logos on their photos and videos. Unlike the platform’s popular filters, these new Lens ads don’t have to be used on images or video depicting faces. An...Influencer marketing: How much do celebrities earn for social media posts?
As more brands flock to celebrities and YouTube stars to promote their products on social media, just how much do these influencers earn? New research uncovers some key data. A new tool designed by Swedish personal loan company Advisa, lets users calculate the amount...Rise of reviews: 75% of UK shoppers trust other customers over retail staff
Despite retailers’ best efforts to improve customer experience and engagement, research by conversational commerce platform iAdvize has found that the majority of UK consumers look to peers when making a purchasing decision, rather than the retailer or brand. A recent...Playing politics with big data: What can marketers learn from Trump and Brexit?
What happens when you mix big data and politics? An explosive article in last weekend’s Guardian investigated the links between Brexit, Trump and a data mining firm called Cambridge Analytica. But did it uncover a shady political coup or the logical (and legal) next...Snapchat losses widen as user growth slows
Snapchat has seen its shares tumble after the social network reported disappointing growth in the first three months of the year. Snap Inc, the owner of Snapchat, saw a n djusted loss of $188.2m, which was about $10m worse than analysts had expected, while the net...#NuggsforCarter: Wendy’s rewards teen for record-breaking tweet
One teen’s mission for a year’s supply of free chicken nuggets has become Twitter’s most retweeted post of all time. Carter Wilkerson’s post asking US chain Wendy’s how many retweets he needed for a year’s supply of nuggets has now been...Most Brits “unaware that their ads are filtered online”
Most consumers (88%) are unaware that their online experience is limited by social media and search preference algorithms, with most wanting to see more “relevant but unexpected ads” while online, according to new research. The study, from media agency,...Facebook shuts down VR movie studio (but 5% of staff now working on VR)
Facebook’s award winning Oculus virtual reality studio is being shut down, but the social network has also revealed that 5% of its staff are working on VR projects. Oculus launched “Story Studio” in early 2015, when it also premiered “Lost” as the...Facebook nears 2 billion users as mobile accounts for 85% of ad revenue
Facebook attracted 1.94 billion active monthly users in the three months to the end of March, as the social network saw its mobile ads dominate revenues during another record financial quarter. The figures indicate that a quarter of the world’s population now...Facebook denies targeting “insecure teens” to boost ad clicks
Facebook has denied claims that it has been targeting potentially vulnerable youths who “need a confidence boost” to boost ad clicks from brand advertising on the social network. A research paper, reported on but not published by The Australian newspaper, was said to...Interview with an influencer: Danny MacAskill on the process of working with major brands
Influencer marketing. It’s all anyone can talk about in 2017 – how brands can make the most of influencers to help promote its offering. Red Bull interviewed famous trials cyclist and influencer Danny MacAskill to look at it from the influencers’ lens, to understand what it takes in his point of view, what his expectations are and how the process itself works.
