Mar 13, 2017 | Facebook marketing, Mobile, Social media
Instagram has updated its Stories feature with support for geostickers, as the Facebook owned messenger app continues to mimic its rival Snapchat. The firm announced its new geostickers in a blog post and explained that the feature is launching first in New York City...
Mar 13, 2017 | Online advertising, Regulation, Social media
Yesterday marked the world wide web’s 28th birthday. Sir Tim Berners-Lee, inventor of the World Wide Web and founder of The Web Foundation, looks at how the web has evolved, and what we must do to ensure it fulfils his vision of an equalising platform that benefits...
Mar 13, 2017 | Facebook marketing, Mobile, Social media
The iconic PG tips Monkey has come to life online as a Facebook Messenger chatbot for Red Nose Day. Start-up chatbot company ubisend has developed AI technology to give an online voice to the famous Monkey for the first time through Facebook Messenger. Ahead of Red...
Mar 10, 2017 | Social media
A significant number of small- to medium-sized businesses have not yet adopted social media, according to new research. In a recent survey of small business owners/managers, 24% said they currently don’t use social media for their business, while 8% don’t ever expect...
Mar 9, 2017 | Facebook marketing, Online advertising, Social media
Facebook has stuck its first collaboration with a European ad verification provider, partnering with Meetrics to offer independent third-party verification for the delivery of display and video ads on Facebook services. Acting as an independent provider, Meetrics will...
Mar 8, 2017 | Mobile, Online video, Social media, Viral and buyrals
Creative agency, Don’t Panic, has created a hero film ‘Things Guys Don’t Talk About’ for Childline, as part of its #ToughToTalk campaign, which aims to empower boys to seek support for suicidal feelings. The film was created using case-studies from boys that suffer...
Mar 7, 2017 | Facebook marketing, Social media
A new ‘thumbs down’ reaction has appeared on the Facebook Messenger app for some users, fueling speculation that the social network may finally introduce a “dislike” button. The apparent testing of the new feature fits with long-running...
Mar 7, 2017 | Mobile, Social media
The NHS, the UK’s largest employer, is turning to Snapchat for a social media campaign aimed at attracting apprentices to the health service during the Government’s 10th National Apprenticeship Week. The Snapchat campaign – which is a first for the Health Education...
Mar 6, 2017 | Mobile, Social media
Last week saw Snapchat become a public company, revealing some key audience usage figures in the process… including a huge audience for its NFL content The popular chat app claimed that 42 million people watched its NFL content this season, up from 30 million during...
Mar 3, 2017 | Facebook marketing, Social media
Facebook has seen 70% of its chatbot interactions fail, meaning that the AI couldn’t understand what users were saying and humans had to step in, according to a news report. In response, Facebook is reportedly training Messenger bots to handle “a narrower set of...
Mar 2, 2017 | E-commerce and E-retailing, Facebook marketing, Search engine marketing, Social media
Mastercard has struck a partnership with Getir that will introduce a payment experience for Getir’s bot for Facebook Messenger. Masterpass, the Mastercard digital payment solution and Getir, the pioneer of mobile retail, now offer a brand new shopping experience...
Mar 1, 2017 | Mobile, Social media, UK, USA
Ahead of today’s expected Snapchat IPO, Verto Analytics loos at how US usage of the popular messaging app compares to the UK data. • 18-24s account for 57% of U.S. Snapchat usage, compared to 70% in the U.K. The same is also true for Instagram (34% in the U.S., 43% in...
Mar 1, 2017 | Content marketing, Social media
To celebrate the release of ‘The Ghost in the Shell’ movie, Tumblr and Paramount Pictures are collaborating for an event to explore the future relationship between technology, fashion, and humans. ‘Prototype’ will take place on March 7th during Paris Fashion Week,...
Feb 28, 2017 | Social media
Several brands successfully took advantage of the politically charged atmosphere at this year’s Oscars with new ads, with Cadilac generating the most buzz, according to new research. New data from 4C, a data science and media technology company, shows that Cadillac’s...
Feb 27, 2017 | Social media
London Fashion Week has been and gone for another season and it’s time to run the numbers and crown the social media winner. Socialbakers looks at the stats… Fashion fans and consumers are quickly getting used to the new industry formula; ‘see now, buy now’ –...
Feb 24, 2017 | Social media
Hootsuite has bought social analytics company LiftMetrix, building on the company’s recent momentum in social marketing. The acquisition of LiftMetrix means that Hootsuite enables organisations to drive more effective marketing campaigns by giving them tangible...
Feb 24, 2017 | Content marketing, Social media
Video ads within premium editorial perform better than 8 out of 10 online ads on social news feeds, according to new research. The neuro-mapping study from video ad marketplace Teads, reveals the powerful, long-lasting effect that video advertising within premium...
Feb 23, 2017 | Mobile, Social media, WhatsApp
WhatsApp is adding a new feature that lets users tag messages ‘at this moment’ which vanish once opened, or after 24 hours. The feature was beta tested with users in November last year and will become available on iOS, Android and Windows platforms starting February...
Feb 23, 2017 | Online advertising, Online video, Social media, Viral and buyrals
The Oscars’ are now most expensive TV buy after Super Bowl with number of commercials soaring, generating $115m in ad revenue, according to new research. As ABC and marketers prepare for the 89th Academy Awards ceremony on February 26th, the awards show continues to...
Feb 22, 2017 | Content marketing, E-commerce and E-retailing, Social media, UK, Viral and buyrals
Following the glamour and excitement of London Fashion Week, which celebrities, influencers and designers got the most buzz on Tumblr? During London Fashion Week, Tumblr users avidly created and reblogged content to celebrate fashion in all its glory. Now Tumblr has...
