Sep 14, 2016 | Social media
Brands should focus on content creativity if they want to increase their sales, according to new research from Yahoo. A study into the attitudes of Tumblr users towards brand content has revealed that more than two thirds (68%) of daily users in the UK and Germany are...
Sep 14, 2016 | Social media
The world is becoming a more visual place, and the way we access images is changing. This infographic from Shutterstick tracks the 10 key photo trends from the last 10 years. To commemorate its 10-year milestone, Shutterstock produced a new infographic illustrating...
Sep 12, 2016 | Facebook marketing, Online video, Social media, UK
The vast majority (84%) of all UK adults use social media, and two-thirds of UK adults use social media every day, according to new research. UK Social Media Demographics 2016 from We are Flint The report, from We are Flint, details the demographics of social media...
Sep 9, 2016 | Argentina, Brazil, China, Content marketing, E-commerce and E-retailing, Facebook marketing, France, Germany, India, Latin America, Marketing through gaming, Mexico, Mobile, Online advertising, Online video, Russia, Search engine marketing, Social media, South Africa, Twitter marketing, UK, Viral and buyrals, WhatsApp
There is a positive outlook for the global advertising market in 2016, set to continue in 2017 powered by the ongoing growth of Digital, according to new research. The study, from Carat, is based on data received from 59 markets across the Americas, Asia Pacific and...
Sep 9, 2016 | Social media
Tumblr users spend the longest time on social networking sites (though not necessarily on Tumblr itself) according to new research. The data, from Global Web Index, indicates that Tumblr engagers/contributors stand out strongly here, devoting an average of 3 ¼ hours...
Sep 9, 2016 | Social media
LinkedIn has launched conversion tracking – a set of capabilities set to transform how marketers measure campaign successes and boost ROI across the platform. Built into its Campaign Manager system, conversion tracking will allow marketers to easily measure specific...
Sep 9, 2016 | E-commerce and E-retailing, Social media
Visual commerce and marketing platform Photoslurp has struck a partnership with fashion group Folli Follie to launch a new visual commerce solution. The partnership gives flagship jewellery and accessory brands Links of London and Folli Follie the ability to gather...
Sep 8, 2016 | Social media
More than one in three Instagram users have bought a fashion item they have discovered on the photo-sharing platform, according to new research. According to new data from Instagram, European ‘fashion’ users post three times as often as the average user...
Sep 8, 2016 | E-commerce and E-retailing, Social media
With New York Fashion Week just around the corner, A-listers, industry insiders and shoppers alike, will be clamouring for this season’s latest trends. This season however, will have a particular emphasis on digital engagement with consumers being able to interact...
Sep 7, 2016 | Online advertising, Online video, Social media, Twitter marketing
Periscope is upgrading its live streams to allow creators to include graphics and pre-recorded content. Twitter is also letting brands sponsor Periscope live streams with the option to include pre-roll spots. The move will see broadcast titles of branded videos will...
Sep 7, 2016 | Email marketing, Social media
Brits are 39% more likely to engage with brand messages that play on their Fear-Of-Missing-Out (FOMO), getting a better result than funny, ‘fail’ and NSFW content. Conducted amongst Mailjet’s database of over 15,000 subscribers, the tests also compared the impact of...
Sep 6, 2016 | Facebook marketing, Social media
Facebook has launched a new “instant video” feature through its Messenger app that lets users send each other live videos, plus photos, gifs and written messages while texting in the app. Unlike video calls, the feature is designed for users who want to send a moment...
Sep 6, 2016 | E-commerce and E-retailing, Social media
Naked Wines delivers the highest amount of engaging content to its customers across social platforms, according to new research. Berry Bros. & Rudd came second, followed by Virgin Wines in third place. The study, from retail marketing agency Leapfrogg, analysed...
Sep 2, 2016 | Online advertising, Online video, Social media
YouTube personalities charge an average of $187,500 (£143,000) for each sponsored video, while Instagram and Snapchat endorsements are worth $75,000, according to new figures revealed by a US talent agency. Speaking to The New York Times, US agency Captiv8 said...
Aug 31, 2016 | Social media, Twitter marketing
Twitter is adding a new message button to its set of publishing tools that can be added to external sites, meaning it could potentially start popping up all over the web. Announcing our new Message button. Now people can easily slide into your DMs from your website....
Aug 30, 2016 | Facebook marketing, Social media
Just two days after Facebook laid off the entire editorial staff of its Trending news team, the robots left in charge have already been fooled into posting a fake story. Over the weekend, a fake news story about Fox anchor Megyn Kelly ended up in the Trending section...
Aug 30, 2016 | Mobile, Social media
Snapchat will continue to see double-digit growth this year, as the popular chat app contiues to attract older users alongside its core audience of millenials, according to new research. The data, from eMarketer, indicates that Snapchat will see a 27.2% increase in...
Aug 26, 2016 | Facebook marketing, Mobile, Online advertising, Social media, WhatsApp
WhatsApp has updated its privacy policy in a move that will see it share its users’ phone numbers with parent company Facebook, meaning the chat app will get ads for the first time. In a move that has sparked privacy concerns among some industry commentators, WhatsApp...
Aug 26, 2016 | Social media
Taxi-hailing app Uber is launching a new tool that lets users in London pre-book rides up to 30 days in advance, rather than ordering when they need them. The move is seen as another move into traditional cab industry, and London is beign used as a testing ground...
Aug 25, 2016 | Online video, Social media
Time spent on social networking and messaging apps is set to overtake linear TV use globally, according to new research. The data, from Global Web Index, found that since 2012, time devoted to linear TV has remained largely stable, albeit with a gentle downward trend...
