People are now seeking out influencers for news, and marketing budgets are growing accordingly. 73% of marketers in US, UK, and Germany put more resources to influencer marketing this year, engaging talent across a wider channel mix.
Facebook, YouTube and Twitter have struck a deal with advertising giants over harmful content, as the tech giants attempt to restore relations hammered by this year’s advertising boycott of social media sites.
Many parents struggle with various aspects of technology and are turn to their children for help, saving money on IT costs, according to new research.
LeakBot has struck a strategic partnership with UK insurer Direct Line Group to offer leak detection technology to their high net worth home insurance customers over the next 12 months.
Virtual freshers week: Big brands Tinder, Nandos and Amazon connect with students on digital platform
The first ever virtual freshers’ week fair is being piloted at eight leading universities next week, letting big brands get themselves in front of the hard-to-reach student audience as their participation in ‘The Digital Welcome’.
Some of the UK’s leading charities are set to benefit from a new partnership that enables donors to pledge money quickly, securely and easily through Alexa-enabled devices.
Twinings, McCain and Mars are among the top FMCG product innovators in the UK, with Brits proving they are more adventurous in sampling brand new products than the rest of Europe, according to new research.
What personal data is being collected when ordering your favourite takeaway online with the likes of Deliveroo, JustEat and UberEats? A new study has analysed privacy policies from the UK’s most popular food apps.
Face verification firm iProov has launched a system of global threat intelligence for biometric assurance. monitoring and managing threats from increasingly sophisticated cyber-attacks, including the use of deepfakes.
Zoom saw revenues skyrocket as businesses pivoted to remote workshops and live online learning as well remote meetings. These will continue post-covid as companies settle into a new way of working.
A first-generation flying car could cost as little as £95,000, with that 38% of active flying car projects currently in the flight-testing stage, according to new research.
The lockdown has sparked a shift in social media use, has people revert back to chat over sharing news and memes, according to new global research.
One of the world’s biggest tchnology conferencess CES will be online-only in 2021, the organisers have confirmed.
Huawei Consumer Business Group has struck new partnerships with global brands, including Samsonite and Karcher, that will see the mobile giant’s products integrated into each brands customer experience.
Liverpool FC have partnered up with Intel in order to provide online fans on social media and the official website fans with more video content.
Instagram has launched the next stage of its on-platform ecommerce experience with a new ‘Shop’ section in the Explore tab, showcasing a range of personalised items within a single buyable feed.
Biometric authentication technology iProov is providing its services free of charge to bloomd, a start-up supporting the coronavirus crisis.
Google has announced plans to invest $10 billion in India over the next five to seven years to “accelerate digitisation” in the country, as tech giants increasingly look to the huge market as a hub for growth.
Binging on Netflix (37%), sleeping on the job (25%) and household chores (24%) are what Brits working from home are actually doing instead of their day job, according to new research.
Adtech firm GumGum has partnered with IRIS.TV, a global video intelligence platform to combine its image analysis and ad targeting tools for marketers.