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Schools at digital crossroads as children return to classrooms across the UK

Sep 10, 2020 | Digital marketing skills, Mobile, Regulation, Skills, UK

Only 19 percent of UK students were able to switch to remote learning without friction, according to new research.

Vodafone powers 5G piano duet with Lewis Hamilton

Sep 9, 2020 | Content marketing, Mobile, Online advertising, Online video

Vodafone used its super-fast 5G to make two pianos play a duet in real-time in different locations.

Takeaway apps: What do Deliveroo, Uber Eats and Just Eat know about your data?

Sep 7, 2020 | E-commerce and E-retailing, Marketing transformation, Mobile, Online advertising, Regulation, UK

What personal data is being collected when ordering your favourite takeaway online with the likes of Deliveroo, JustEat and UberEats? A new study has analysed privacy policies from the UK’s most popular food apps.

Subway teams with MIQ and Skyrise Intelligence for cookieless mobile customer data insights

Sep 7, 2020 | CPG, FMCG digital marketing, FMCG digital marketing food and beverages, Mobile, Online advertising, Social

MiQ and Sunrise Intelligence have teamed up to launch a new mobile data tool for brands, with Subway the first client to sign up.

TikTok fuelling ‘global creativity’ as monthly visitations grow 72% worldwide

Aug 27, 2020 | AR, Mobile, Mobile, Social media

Outside China, TikTok has experienced 72% growth in monthly visitation since the third quarter of 2019, driven by the pandemic, becoming a pioneer in enabling creativity globally.

Marketing fail: Burger King under fire for ‘exploitative’ and ‘predatory’ Twitch stunt

Aug 25, 2020 | Content marketing, CPG, Marketing through gaming, Mobile, Online advertising, Online video

Burger King has sparked criticism for running an ad campaign that hijacked a fan messaging bot on Twitch and turned it into a cheap ad platform to reach gamers.

WordPress criticises Apple over ‘forced in-app purchases’

Aug 25, 2020 | Content marketing, Mobile, Regulation

WordPress is adding in-app purchases to its previously free iOS app after claiming Apple prevented it from making updates until the change was made.

Google revamps Lookout: App reads grocery labels for blind people

Aug 13, 2020 | AR, FMCG digital marketing, FMCG digital marketing food and beverages, IoT, Mobile

Google has updated its Lookout app so it can now detect paper currency and read text aloud from labels and documents.

Contactless concierge: Luxury aparthotel introduces post-lockdown digital strategy

Aug 13, 2020 | IoT, Mobile

Manchester-based luxury aparthotel CitySuites has introduced new technology and digital-first services to bolster its revised Covid-19 social distancing procedures.

Apple becoming a services company? Services segment growing most as iPhone revenue declines

Aug 13, 2020 | Mobile, Online advertising

Apple’s services segment grew by 161.63% between the third quarter of 2015 and the third quarter of this year. The figure makes it the most growing segment for the tech giant.

Apple sees gains despite new iPhone 12 delay

Aug 3, 2020 | Mobile

Apple has seen year-on-year revenue gains across every category, despite new device models being delayed due to the pandemic.

CES takes technology conference digital-only for 2021

Jul 29, 2020 | AR, Artificial intelligence, IoT, Marketing transformation, Mobile, Skills, VR

One of the world’s biggest tchnology conferencess CES will be online-only in 2021, the organisers have confirmed.

Huawei ramps up mobile experience partnerships with 5 brands, including Samsonite and Karcher

Jul 27, 2020 | IoT, Marketing transformation, Mobile, Mobile, Online advertising

Huawei Consumer Business Group has struck new partnerships with global brands, including Samsonite and Karcher, that will see the mobile giant’s products integrated into each brands customer experience.

Instagram Shop goes live in US: Pinterest meets Amazon?

Jul 20, 2020 | Content marketing, E-commerce and E-retailing, Instagram, Marketing transformation, Mobile, Social, USA, Viral and buyrals

Instagram has launched the next stage of its on-platform ecommerce experience with a new ‘Shop’ section in the Explore tab, showcasing a range of personalised items within a single buyable feed.

Stella Artois supports pubs’ safe reopening with social distancing floor art installations

Jul 6, 2020 | Content marketing, CPG, Mobile, Social

As the UK reunited over a socially-distanced beer as the lockdown eased, Stella Artois is looking to ensure the moment is a safe one – through the power of smart street art.

The return of Google Glass? Search giant buys smart specs firm North

Jul 2, 2020 | AR, IoT, Mobile

Google has acquired North, a Canadian augmented reality wearables company backed by Amazon and Intel. The move follows the failure of its own, Glass, to go mass market.

No programming required: Amazon Web Services launches ‘Honeycode’ to help businesses build apps and websites

Jun 26, 2020 | Mobile, Skills

Amazon Web Services has launched Amazon Honeycode, a fully managed service that allows customers to build mobile and web applications – with no programming required, with Slack and SmugMug among customers already planning to use the service.

Apple lets App Store developers challenge guidelines

Jun 23, 2020 | Mobile, Regulation

Apple has updated how it handles App Store disputes with third-party developers, letting developers appreal violations and no longer delaying updates to fix functions.

Budweiser celebrates football’s return with stadium billboard selfies

Jun 19, 2020 | Ad tech, Content marketing, CPG, Marketing transformation, Mobile, Online advertising, Twitter marketing, UK, Viral and buyrals

Budweiser is marking the return of top flight football in the UK with three new initiatives, resurrecting its ‘Whassup’ commercial, an Uber Eats promo and a social media campaign that uploaded fan selfies onto stadium billboards during matches.

UK contact-tracing app delayed until winter due to ‘technical’ and privacy issues, says health minister

Jun 18, 2020 | Healthcare, Mobile, UK

The UK government’s contact-tracing app will not be ready before winter, a health minister has said, despite initially being promised to go live in mid-May.

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