Brand reputation post-COVID-19: Brits plan future shopping based on retailers’ response

Nearly half (45%) of UK adults plan to buy from certain brands and retailers less in the future specifically because of how those companies have responded to the current pandemic, with Sports Direct and Wetherspoons suffering as Tesco grows in favourability, according to new research.

SDL partners DRUID to power multilingual chatbot conversations

Intelligent language and content company SDL has entered into a technical partnership with DRUID, specialists in conversational AI, to launch multi-lingual virtual assistants for enterprise organizations that enable real-time communication through chatbots.

Case study: Adidas uses WhatsApp to engage amateur football teams through ‘rent a player’ helpline as part of launch

Adidas found a smart way to get WhatsApp working in its marketing, by creating a hotline to help amateur football teams replace missing players at the last minute. And to build excitement, they added the chance of some global superstar talent. A brilliant social media stunt that hacked the model of WhatsApp.