Apr 17, 2013 | CPG, Facebook marketing, FMCG digital marketing food and beverages, Mobile, Online advertising, Online video, Search engine marketing, Social media, USA
Internet ad revenues in the US hit record-breaking double digita growth in 2012, reaching nearly $37bn, with mobile ad revenues leading the growth, according to new figures. The data, from the IAB US and Price Waterhouse Coopers, indicates that Digital advertising...
Apr 17, 2013 | Mobile
Google has revealed the specifications for its Google Glass augmented reality glasses, alongside an Android app, called MyGlass, to configure and manage the device. Watch this video demonstrating the device in action: Using the MyGlass smartphone app with Google Glass...
Apr 16, 2013 | Facebook marketing, Mobile, Online advertising, Online video, Social media, Viral and buyrals
Facebook Home is the social network’s boldest mobile move yet- so much so that founder Mark Zuckerberg himself is starring in one of the launch ads (alongside a screaming goat naturally). See why it’s our video of the week below… Facebook’s bold new mobile interface...
Apr 12, 2013 | Mobile
Just over half (51%) of all apps downloaded during the first quarter of 2013 were from Google Play, but Apple generated 74% of all app revenue, according to new global data. The study, from Canalys, found that the four leading app stores (Google, Apple, BlackBerry and...
Apr 11, 2013 | Mobile, Search engine marketing
Apple and Yahoo are reportedly in talks over extending the level of co-operation amongst the two companies on the iPhone and iPad, as Apple looks to reduce its dependence on rival Google’s web services. The Wall Street Journal cites a source close to the deal saying...
Apr 11, 2013 | Facebook marketing, Mobile, Social media
General Motors is returning to Facebook after a high profile decision to pull its $10m per year social media ad budget last year. The car maker dropped its ads from the social media giant in May 2012, just days before Facebook’s initial public offering, claiming...
Apr 10, 2013 | CPG, FMCG digital marketing food and beverages, Mobile, Online advertising, Online video, Search engine marketing
Mobile ads now account for 10% of all digital spend in the UK, growing by a massive 148% compared to last year, according to the latest figures. The latest Internet Advertising Bureau UK (IAB) digital adspend report, conducted by PwC, found that digital advertising...
Apr 10, 2013 | Mobile, Regulation
Microsoft is leading a consortium of 17 companies to petition a European antitrust investigation into Google’s dominance of mobile Internet usage on smartphones. The complaint describes Google’s Android operating system as a “Trojan horse”, offered...
Apr 9, 2013 | Mobile
Google has posted the full video from its Project Glass presentation at last month’s SXSW event, showcasing the augmented reality specs in detail for the first time. In the demo, the company showed off the third party software created so far for the device. View...
Apr 9, 2013 | Mobile, Regulation
Google has unveiled a new tool that could block nuisance phone calls, in a similar way to email spam filters. The search giant won a contest run by the US Federal Trade Commission to stop automated telemarketing calls, which are becoming an increasing annoyance....
Apr 8, 2013 | Mobile, Search engine marketing
Mobile searches rise throughout the day peaking between 8pm and midnight (22%). Not surprisingly the volume of mobile searches drops during the night, with the lowest amount of activity occuring between midnight and 6am. View high quality image here
Apr 8, 2013 | Mobile, Search engine marketing
Arts and entertainment is the most searched for sector on a mobile device (15%). On the opposite end of the scale, of the 6,000 people surveyed only 1% conducted mobile searches for the home furnishing sector. View high quality image here
Apr 8, 2013 | Mobile
Google is mulling the acquisition of popular cross-platform meesenger tool WhatsApp for as much as $1bn, according to a news report. Technology news site DigitalTrends reports that the deal started four or five weeks ago, but WhatsApp is pushing for a higher...
Apr 8, 2013 | Mobile
Google has adjusted the way it counts an active Android phone user, in a bid to provide developers and marketers with a more accurate measure of its audience. Previously, an Android phone was counted the second it touched Google’s servers. Now a phone is counted only...
Apr 8, 2013 | Mobile, USA
The official app for Major League Baseball got an update on the first day of the new US season- getting 6 million players accessing the tool within 24 hours. The US baseball leagues official mobile app, At Bat, can sign up for the $19.99 annual fee to get access to...
Apr 8, 2013 | Mobile
Blackberry has launched a new tool that lets iPhone and Android users test its new mobile operating system, as the former smartphone leader looks to reclaim market share from its rivals. The in-browser demo, which uses HTML5, has been designed to mimic the user...
Apr 5, 2013 | Facebook marketing, Mobile, Online advertising, Social media
Facebook has launched ‘Home’, a new app that that puts feeds from the social network on the home screen of Android phones. Watch this presentation video from Mark Zuckerberg (courtesy of the Daily Telegraph) The software, called Home, was unveiled at an event in...
Apr 5, 2013 | Mobile, Online advertising, USA
After coming second to Facebook in 2011, Google outsold the social network in terms of US digital display ad revenue last year, earning $2.26 billion, according to new data. The study, from Emarketer, goes on to predict that Google will continue to lead Facebook and...
Apr 5, 2013 | Content marketing, Mobile
BlackBerry has announced that its BBM Music service is to shut down, less than a year and a half after its launch. The Canadian firm will pull the plug on the music-sharing platform on June 2, with paying customers being billed for the last time in April. BBM Music...
Apr 5, 2013 | Mobile
Photo app Instagram has revealed that half of its users now come from Android, just one year after launching on the Google-owned mobile operating system. The Facebook-owned firm announced in February that it had reached the 100 million monthly active user mark. This...
