Aug 3, 2021 | AR, Artificial intelligence, E-commerce and E-retailing, IoT, Marketing transformation
Ecommerce sales are set to reach almost 35% (34.8%) share of global chain retail by 2023, leading to changes in the way stores fulfil orders, according to new research.
Aug 3, 2021 | Ad tech, Marketing transformation, Online advertising
Brands selling online are making a range of investments across new talent, digital marketing spend and delivery capabilities in expectation of a booming 12 months for e-commerce, according to new research.
Aug 3, 2021 | Mobile
Total time spent on travel apps rose 86% year over year in April 2021 worldwide, but numbers have not quite returned to April 2019 levels, according to new data.
Jul 30, 2021 | Mobile, Mobile
Over three quarters of consumers use their mobile to learn about a product, with most wanted packaging to display QR codes, according to new research.
Jul 27, 2021 | Content marketing, Digital platforms update, India, Online advertising, Online video
Indian social commerce firm Simsim helps small businesses ecommerce by introducing them to video and content creators. Simsim is only two years old and has 450m monthly active users. The deal is rumoured to be worth over $70m. Consolidation makes media planning and ecom easier.
Jul 27, 2021 | AR, Artificial intelligence, IoT, Marketing transformation, Skills, VR
Technology is advancing at a rapid rate, and job roles are evolving alongside each new breakthrough. A new report highlights some potential new vocations that could crop up in the next five years, from augemented reality life designers to ‘business to robot’ marketing.
Jul 27, 2021 | Ad tech, Content marketing, Online advertising, Paid search, Skills, Social
Over two thirds (67%) of agencies have hired during the pandemic, but 51% have struggled to find employees with the skills they need, according to new research.
Jul 27, 2021 | Ad tech, Content marketing, CPG, Marketing transformation, Online advertising, Online video, Paid search, Programmatic, Search Engine Optimization
Global adspend will exceed the pre-pandemic peak by 6% this year, with digital set to take 58% share of market in 2021, up from 48% in 2019, according to new data.
Jul 23, 2021 | Skills
Although 54% of workers enjoy listening to songs, a third of office workers have ended up in an argument thanks to the music played in the office.
Jul 20, 2021 | Digital Platforms, Digital platforms update, Social
Facebook and Instagram take on TikTok with this massive fund of bonuses and incentives to encourage content creators. They’re battling with the likes of TikTok and YouTube for eyeballs and duration
Jul 20, 2021 | Digital platforms update, Social
Clubhouse has moved beyond audio chat and launched its first text-based messaging feature. ‘Backchannel’ lets people send text messages to each other, create chat groups, and send links of images. Speakers can use it to chat with hosts, while listeners can chat with friends.
Jul 20, 2021 | Skills
The biggest challenge for sales and marketing in the UK is inadequate training to succeed when working remotely (46%), followed by an inability to access relevant content (27%).
Jul 16, 2021 | Skills
Over four fifths (81%) of software developers reported an increase in burnout as a result of the pandemic, with increased workload cited as the main reason, according to new research.
Jul 15, 2021 | Regulation, Skills
Nearly all (92%) of UK businesses have experienced a cyberattack in the last 12 months, with over two-thirds (72%) successfully breached at least once, according to new research.
Jul 14, 2021 | IoT, Marketing transformation, Online advertising
Nearly all (91%) of users of voice assistants search the internet with their voice, while 41% of users are making purchases with their voice assistants, according to new research.
Jul 14, 2021 | Artificial intelligence
Financial service firms are using AI to spot anomalies in transaction patterns. This helps identify fraud earlier, reduce financial services costs, and increase the efficiencies of merchants.
Jul 13, 2021 | Australia and New Zealand, Digital platforms update, Online advertising, Social
Following Reddit’s successful market entries in Canada and the UK, account teams and a dedicated office launched in Australia as the social network expands. There’s locally-based Community and Engineering staff, too, as part of the push for local brand partnerships. Reddit communities are loyal and passionate – yet mostly overlooked by brands.
Jul 13, 2021 | Ad tech, Australia and New Zealand, Brazil, China, Content marketing, FMCG digital marketing, FMCG digital marketing food and beverages, France, Germany, Latin America, Marketing transformation, Mobile, Online advertising, Online video, Russia, Search Engine Optimization, South Africa, UK, USA
Global advertising spend is on course for 12.6% growth this year to reach $665bn, an upgrade from 6.7% initially projected, as the global ad market rebounds strongly from the COVID-19 downturn of last year, according to new research.
Jul 10, 2021 | Artificial intelligence
AI bias means these tools can only act on what they know. So when an anomalous event happens, like the global covid pandemic in 2020, people have to intervene and adjust the models used by the AI. Here’s how the pandemic readied Alibaba’s AI for the world’s biggest shopping day.
Jul 9, 2021 | Skills
Marketing agency Greenlight Digital is asking its employees how they think the company is doing in regards to diversity and inclusion.
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