Aug 3, 2016 | Social media, Twitter marketing
The vast majority (94%) of all PR crises either start or spread on Twitter, with trolls (malicious users posting deliberately infamatory comments) being a key catalyst for the spread, according to new research. The study, fron media monitoring platform Visibrain and...
Jul 20, 2016 | Social media, Twitter marketing
Twitter is finally giving everyone a chance at the coveted blue verified badge, offering an online application for its users that will grant them presigious tick. However, Twitter still says it will only approve ‘an account may be verified if it is determined to...
Jul 1, 2016 | Social media, Twitter marketing
Combining TV and Twitter ads can result in an 18 percent increase in ROI when run concurrently, according to new research. The study, from Neustar and Twitter in Spain aimed to give marketers the insights needed to validate the impact social media has on TV, and...
Jun 29, 2016 | Mobile, Social media, Twitter marketing
Twitter has launched #Stickers, offering users a library of props to add to their photos, following Snapchat’s strategy in a bid to boost engagement. Coming soon! Unleash your creativity by adding fun #Stickers to your photos on Twitter: https://t.co/Ph92Oivyhy...
Jun 22, 2016 | Online video, Social media, Twitter marketing
Twitter has launched a new app Engage, with longer videos designed to help popular creators interact with their fans and grow and retain an audience. Now, everyone can post videos up to 140 seconds long! We can’t wait to see the amazing videos you create and...
Jun 17, 2016 | Social media, Twitter marketing
The ‘winky face’ is set to become the new keyword, as Twitter starts letting brands target ads based on the emojis people use. Under the new scheme, brands can push ads to people based on their use of sentiment, food, and passion emojis. The social media...
Jun 10, 2016 | Email marketing, Twitter marketing
Wearable tech firm Jawbone has faced heavy criticism for “insensitivity” after sending an email to thousands of its customers with the subject link ‘Re: Your Dad’. Dear jawbone, my father is dead. Love, Ellie. pic.twitter.com/WQ6qsCVniA— ✍ (@_ellie)...
Jun 2, 2016 | China, Content marketing, CPG, Digital marketing skills, E-commerce and E-retailing, Facebook marketing, India, Latin America, Marketing through gaming, Mobile, Online advertising, Online video, Search engine marketing, Social media, Twitter marketing, USA, Viral and buyrals, WhatsApp
Internet users are talking to their phones much more, meaning that brands need to prepare for a hands-free future in digital, according to the annual report from digital guru Mary Meeker. Every year, Meeker’s State of the Internet presentation is used as an industry...
May 25, 2016 | Social media, Twitter marketing
Twitter has relaxed the rules for what counts against its iconic 140-character limit in Tweets, dropping pictures and video along with @name replies. Twitter is hoping the changes hopes this will help people engage more, and have more meaningful dialogue. It found...
May 17, 2016 | Social media, Twitter marketing
Photos and links will no longer count towards Twitter’s 140 character limit, as the social network looks to give its users more room to tweet, according to a new report. According to Bloomberg, citing anonymous sources, Twitter will make the update in the next...
Apr 29, 2016 | Social media, Twitter marketing
Twitter has released a mixed earnings report for the first quarter of 2016, as the social network struggles to com[pete with larger rival Facebook. Twitter reported a return to user growth but its shares fell up to 12% in after-hours trading after its first quarter...
Apr 22, 2016 | CPG, Social media, Twitter marketing, Unilever - Research, tips and news for marketers
Unilever is launching a social media contest to encourage consumers to show off their recycling efforts. #Rodale100 honoree @Unilever is committed to recycling & a greener world: https://t.co/dJ5MwRCBS6 #ReimagineThat pic.twitter.com/2SCBhuDUXH— Rodale Inc....
Mar 24, 2016 | Social media, Twitter marketing
Microsoft has created an artificial intelligence chat bot that talks like a Millennial and learns from humans. But its good intentions have already backfired, with mischevoius web users getting it to cite Hitler and support Donald Trump. The bot, whose Twitter handle...
Mar 22, 2016 | Social media, Twitter marketing
As Twitter celebrates its 10th birthday, the future isn’t looking so bright for the social media site and critics question whether it will last another 10 years. New stats look at the biggest successes and failures of the social network. Starting in To give it a quick...
Mar 8, 2016 | Social media, Twitter marketing
Supermarket chain Whole Foods has sparked a Twitter revolt by selling pre-peeled oranges in plastic containers. If only nature would find a way to cover these oranges so we didn't need to waste so much plastic on them. pic.twitter.com/00YECaHB4D— Nathalie...
Feb 22, 2016 | Twitter marketing
Twitter has released a built-in GIF button for all users, letting users search for animations to accompany their tweets. The library, which is searchable by keywords, categories or reactions, will be available around the world on iOS, Android and online over the...
Feb 19, 2016 | Twitter marketing
Twitter has launched two customer service tools that help brands engage with feedback more smoothly via the social network. The first tool, a ‘Direct Message prompt’, lets brands embed a DM link in a tweet, taking customers away from the public feed and...
Feb 19, 2016 | Online video, Social media, Twitter marketing, WhatsApp
Online adults have an average of 6 social media accounts, but Facebook continues to dominate the lot, according to new research. The research, conducted by GlobalWebIndex on the social media landscape, shows it maybe a little too late for Twitter to spread their...
Feb 18, 2016 | Facebook marketing, Social media, Twitter marketing
With London Fashion Week kicking off this week, digital marketing agency Greenlight, sheds light on the social media buzz around #LFW2016, indicating that Instagram will be more popular than Twitter. Greenlight has been tracking social media mentions in the month...
Feb 11, 2016 | Twitter marketing
Twitter is making two big changes to the way its users’ timelines appear, with video ads and a personalised selection of prioritised tweets at the top of each user’s feed. The First View feature will let marketers place a video ad high up in the feeds....
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