Shopping via apps continues to accelerate in popularity this year, as highlighted in brand-new research examining mobile consumer activity during the recent 2020 Black Friday through to Cyber Monday sales.
As 2020 (thankfully) draws to a close, we look at some of the biggest marketing mistakes of the year. From Snickers’ Welsh language blunder to a slave-based gym workout, there were plenty of errors from companies that should know better. Read on, learn from the mistakes and hope your team doesn’t make the list in 2021…
A large helping of nostalgia, a touch of escapism and a pinch of humour are among the winning ingredients for Christmas ads in 2020, according to Kantar’s annual research into which festive TV advertising campaigns work best with UK viewers.
Women in tech: Skills4Stem, IBM and WEConnect International collaborate to deliver development programme
Skills4Stem, a certified women’s business enterprise, IBM, and WEConnect International in Europe, have announced their collaboration in launching a Women in Tech Development Programme.
Marketers estimate that for every £1 spent on consent and preference management systems, they receive over £40 in return,according to new research.
Amazon smashed investor expectations for the third quarter of this year, with strong earnings per share and revenue.
Over half (55%) of consumers said they have a more positive impression of stores or brands that offer coupons and discounts and can lead them to choose a brand they would not typically buy, according to new research.
Havas Media Group has picked FreeWheel’s Strata platform to power its media buying and management business in the UK and France.
During the peak of lockdown, in-app shopping activity surpassed the 2019 Q4 Golden Quarter by 12, and the retail industry needs to prepare for the upcoming holiday season as Covid-19 continues to boost digital sales, according to a new report.
Measurement firm Nielsen has launched Compass, a database that measures campaign outcomes measurement for brands.
A new Manchester-based tech start-up is set to shake up the UK and international student accommodation market with the launch of its online student property platform.
Robot influencers are becoming big business on Instagram, with Coca-Cola and Louis Vuitton using video game characters in their ads. New research looks at the most popular virtual Instagrammers and how much they could be earning.
Over a third of consumers have been inspired to make purchases by seeing inside other people’s homes in lockdown video calls, with 52% of households making at least on online purchase for their home or garden while on lockdown, according to new research.
Almost all (94%) UK shoppers will walk from brands if they don’t agree with their response to COVID-19.
Supermarkets and DIY stores maintained the highest store footfall during lockdown, but the virus pandemic has sped up the switch to digital, with an in-store focus on buying not browsing, according to new research.
Consumption of digital services will increase by 27 percent as UK consumers use lockdown to move to a digital-first mindset, according to new research.
Email marketing has been integral to enabling many retailers to survive during the lockdown, driving more visits to online retail websites, according to new research.
CMO survey: Marketing leaders ‘under overwhelming scrutiny’ to secure leads, despite virus budget cuts
Chief marketing officers (CMOs) and senior decision-makers are under overwhelming scrutiny to secure leads, despite widespread budget cuts and Covid-19 disruption, according to new research.
Major multinationals are continuing to hold back advertising spend by six months with more than 40% deferring campaign spend according to new research.
Google has been forced to post an apology after its search engine failed to show a photo of Sir Winston Churchill, blaming it on an update glitch in its Knowledge Graph tool.