Marketers and consumers are misaligned in regard to what they want to achieve on social media, with 65% of businesses using brand awareness as a main goal, but only 17% said that driving revenue was a main business goal, despite 63% of all consumers purchasing from social media, according to new research.
In response to data showing how common elements of advertising may unintentionally perpetuate racial, gender and other forms of bias and hurt various content creator cultures, Channel Factory, the global brand suitability and ad performance platform for YouTube, today announced the launch of The Conscious Project.
Shopping on TikTok has grown by 553% during the pandemic – almost three times the growth of shopping on Instagram (189%) and Facebook (160%), according to new research.
Smart launches “Identity Indicator” to help buyers and sellers understand the impact of cookie deprecation
Ad tech platform Smart AdServer has launched its Identity Indicator, a new quarterly report that offers insights into the emerging trends around consent and identity throughout the shift towards a privacy-first digital advertising ecosystem.
Brits have amassed over £245 billion in savings, with 25% of that expected to be spent immediately or soon after lockdown ends, according to new research.
Global social media ad spend doubled during the holiday peak in 2020 compared to 2019 and continues to climb into 2021, according to new research.
Telecoms advertising will grow at an average rate of 4.5% a year to 2023 as its recovers from an 8.7% decline in 2020, according to new research.
Some of the biggest brands such as Adidas have failed to compete with newer and emerging brands such as Gymshark and MyProtein in their Instagram marketing strategy, despite their colossal brand loyalty and budgets, according to new research.
Health and fitness personalities have increased over the past year across all social media and Currys PC World has revealed the Top 100 Most Popular Health and Fitness Influencers in the World, highlighting their earning per year, per post and number of followers amongst other metrics.
Retail technology company Go Instore today announces its partnership with Pandora to launch Remote Shopping Assistant, a live video service designed to replicate personalised, luxury in-store shopping experiences.
Online grocery sales soar to £1.5bn (and cupboard necessities decline for the first time since pandemic began)
British shoppers spent £1.5bn on online groceries in the last four weeks ending 27th February 2021, with the online share of grocery sales now reaching 17%. This is the highest ever share for online grocery sales in the UK and a 1% increase in share in just a month, reveals new data.
To celebrate International Women’s Day, Web Masters have spoken to Jean Armour Polly, aka Net Mom, to reveal her inspirations behind enabling internet access for all libraries, and how she coined one of the most famous terms.
People opted to save instead of spend over key ‘peak’ retail moments in 2020, and 61% of consumers said that their Christmas celebrations would have been impossible without online shopping, according to new research.
Despite having a bleak outlook in 2020, TikTok ended the year on a high note and has embarked on an upward trajectory in 2021.
From criminal justice tech, AR for online retailers to tech to help families with children interacting with sign language, ten of the UK’s most promising startups working with immersive technologies have graduated from Digital Catapult’s Augmentor programme.
Shopping via apps continues to accelerate in popularity this year, as highlighted in brand-new research examining mobile consumer activity during the recent 2020 Black Friday through to Cyber Monday sales.
As 2020 (thankfully) draws to a close, we look at some of the biggest marketing mistakes of the year. From Snickers’ Welsh language blunder to a slave-based gym workout, there were plenty of errors from companies that should know better. Read on, learn from the mistakes and hope your team doesn’t make the list in 2021…
A large helping of nostalgia, a touch of escapism and a pinch of humour are among the winning ingredients for Christmas ads in 2020, according to Kantar’s annual research into which festive TV advertising campaigns work best with UK viewers.
Women in tech: Skills4Stem, IBM and WEConnect International collaborate to deliver development programme
Skills4Stem, a certified women’s business enterprise, IBM, and WEConnect International in Europe, have announced their collaboration in launching a Women in Tech Development Programme.
Marketers estimate that for every £1 spent on consent and preference management systems, they receive over £40 in return,according to new research.