Global social media ad spend doubled during the holiday peak in 2020 compared to 2019 and continues to climb into 2021, according to new research.
Telecoms advertising will grow at an average rate of 4.5% a year to 2023 as its recovers from an 8.7% decline in 2020, according to new research.
Some of the biggest brands such as Adidas have failed to compete with newer and emerging brands such as Gymshark and MyProtein in their Instagram marketing strategy, despite their colossal brand loyalty and budgets, according to new research.
Health and fitness personalities have increased over the past year across all social media and Currys PC World has revealed the Top 100 Most Popular Health and Fitness Influencers in the World, highlighting their earning per year, per post and number of followers amongst other metrics.
Retail technology company Go Instore today announces its partnership with Pandora to launch Remote Shopping Assistant, a live video service designed to replicate personalised, luxury in-store shopping experiences.
Online grocery sales soar to £1.5bn (and cupboard necessities decline for the first time since pandemic began)
British shoppers spent £1.5bn on online groceries in the last four weeks ending 27th February 2021, with the online share of grocery sales now reaching 17%. This is the highest ever share for online grocery sales in the UK and a 1% increase in share in just a month, reveals new data.
To celebrate International Women’s Day, Web Masters have spoken to Jean Armour Polly, aka Net Mom, to reveal her inspirations behind enabling internet access for all libraries, and how she coined one of the most famous terms.
People opted to save instead of spend over key ‘peak’ retail moments in 2020, and 61% of consumers said that their Christmas celebrations would have been impossible without online shopping, according to new research.
Despite having a bleak outlook in 2020, TikTok ended the year on a high note and has embarked on an upward trajectory in 2021.
From criminal justice tech, AR for online retailers to tech to help families with children interacting with sign language, ten of the UK’s most promising startups working with immersive technologies have graduated from Digital Catapult’s Augmentor programme.
Shopping via apps continues to accelerate in popularity this year, as highlighted in brand-new research examining mobile consumer activity during the recent 2020 Black Friday through to Cyber Monday sales.
As 2020 (thankfully) draws to a close, we look at some of the biggest marketing mistakes of the year. From Snickers’ Welsh language blunder to a slave-based gym workout, there were plenty of errors from companies that should know better. Read on, learn from the mistakes and hope your team doesn’t make the list in 2021…
A large helping of nostalgia, a touch of escapism and a pinch of humour are among the winning ingredients for Christmas ads in 2020, according to Kantar’s annual research into which festive TV advertising campaigns work best with UK viewers.
Women in tech: Skills4Stem, IBM and WEConnect International collaborate to deliver development programme
Skills4Stem, a certified women’s business enterprise, IBM, and WEConnect International in Europe, have announced their collaboration in launching a Women in Tech Development Programme.
Marketers estimate that for every £1 spent on consent and preference management systems, they receive over £40 in return,according to new research.
Amazon smashed investor expectations for the third quarter of this year, with strong earnings per share and revenue.
Over half (55%) of consumers said they have a more positive impression of stores or brands that offer coupons and discounts and can lead them to choose a brand they would not typically buy, according to new research.
Havas Media Group has picked FreeWheel’s Strata platform to power its media buying and management business in the UK and France.
During the peak of lockdown, in-app shopping activity surpassed the 2019 Q4 Golden Quarter by 12, and the retail industry needs to prepare for the upcoming holiday season as Covid-19 continues to boost digital sales, according to a new report.
Measurement firm Nielsen has launched Compass, a database that measures campaign outcomes measurement for brands.