Jun 13, 2007 | Uncategorized
Unique People, Age 15+ Worldwide Audience – Home and Work Locations* * Excludes traffic from public computers such as Internet cafes or access from mobile phones or PDAs. ** Sum of components may equal more than total due to rounding *** N/A – Residents in...
Jun 7, 2007 | Uncategorized
The industry continues to set new records as revenues leap 26% year-on-year. The latest figures from the US Interactive Advertising Bureau and PricewaterhouseCoopers LLP show how the world’s largest online advertising market continues to grow at a rapid pace,...
Jun 5, 2007 | Uncategorized
New figures from Nielsen//NetRatings show that Microsoft is the UK’s leading online advertiser so far this year, writes Brand Republic. Out of 16,300 campaigns Microsoft ran 104, followed by Hewlett Packard (75 campaigns) and O2 (67 campaigns). In total the top...
Jun 4, 2007 | Uncategorized
New figures for April from comScore show that UK internet users spend the most time per month online, averaging 34.4 hours per user, writes Brand Republic. comScore’s study tracked 16 countries across Europe and also found that the UK had the highest average...
Jun 3, 2007 | Uncategorized
Unique People, Age 15+ Worldwide Audience – Home and Work Locations* Source: comScore World Metrix comScore http://www.comscore.com
Jun 2, 2007 | Uncategorized
Source: comScore World Metrix comScore: http://www.comscore.com
Jun 1, 2007 | Uncategorized
Google has gone shopping again this month, this time purchasing RSS distribution firm FeedBurner, writes ClickZ. The purchase will enable Google to expand its AdSense network by placing ads on FeedBurner’s database of over 430,000 feeds. Terms have not been...
May 31, 2007 | Uncategorized
eBay has bought StumbleUpon for $75m (£38m) in cash, writes Netimperative. StumbleUpon recommends content, websites and other online information to its members based on votes from other users with similar interests. StumbleUpon currently has 2.3m registered users and...
May 30, 2007 | Uncategorized
Fox Interactive Media (FIM) has acquired both Photobucket and Flektor, writes Netimperative. FIM (a division of News Corporation and MySpace owner) was reported to have offered $250m (£151m) for Photobucket at the beginning of May. Photobucket provides picture,...
May 30, 2007 | Uncategorized
CBS Corporation has bought UK-based social-networking music website Last.fm for $280m (£140m), writes Netimperative. Last.fm currently has over 15m active users and helps users to find and connect with other people with similar tastes in music. Users can also build...
May 29, 2007 | Uncategorized
comScore World Metrix figures show that Facebook was the UK’s fastest growing site in April, writes New Media Age. Traffic to the site grew 38% to reach 3.7m (up 90% for March and April combined). Other social networking and sharing sites also did well: Bebo...
May 24, 2007 | Uncategorized
The IPA and ISBA have teamed up to launch their inaugural best practice guide for online campaigns, writes Brand Republic. The ’10 Easy Steps to Best Practice in Online Campaign Development’ guide is designed to help agencies and clients work better...
May 21, 2007 | Uncategorized
Yahoo! Is said to be working on a $1bn (£500m) takeover deal to buy social networking site Bebo, writes The Sunday Telegraph. Bebo, founded in 2005 by Michael Birch and his wife Xochi, is said to have turned down an offer from BT last year worth £300m. Viacom is also...
May 18, 2007 | Uncategorized
24/7 Real Media has agreed to be bought by WPP Group for $649m (£328m) in a deal set to close in Q3, writes Netimperative. The move follows similar recent acquisitions in the industry including Google’s purchase of DoubleClick and Yahoo’s purchase of Right...
May 16, 2007 | Uncategorized
AOL has bought a controlling interest in German ad-serving firm ADTECH, writes Brand Republic. The firm will operate as an independent and majority-controlled subsidiary of AOL’s Advertising.com division. ADTECH’s ad-serving platform provides a number of...
May 15, 2007 | Uncategorized
According to a new study from Telephia and comScore, 5.7m UK internet users went online using their mobiles in January, writes Netimperative. 30m people went online using their computers during the same period, making the British mobile internet market 19% of its...
May 14, 2007 | Uncategorized
Unique Visitors, Age 15+ U.K. & U.S. Audiences * Mobile to PC User Index is defined as the percentage of Mobile Web users in each age bracket divided by the percentage of PC-based Internet users in the same age bracket. Differences in reach % may not be...
May 13, 2007 | Uncategorized
Unique Visitors, Age 15+ January 2007 U.K. Audience * Does not include operator landing sites such as O2 Active ** Mobile to PC Reach Index for a brand is defined as the brand’s reach among Mobile Web users divided by its reach among PC-based internet users....
May 12, 2007 | Uncategorized
Unique Visitors, Age 15+ January 2007 U.S. Audience * Does not include operator landing sites ** Mobile to PC Reach Index for a brand is defined as the brand’s reach among mobile Web users divided by its reach among PC-based internet users. Differences in reach % may...
May 11, 2007 | Uncategorized
Source: Nielsen/NetRatings Home/Work Panel monthly statistics Nielsen/NetRatings: http://www.nielsen-netratings.com
