Microsoft comes top of online advertising league

New figures from Nielsen//NetRatings show that Microsoft is the UK’s leading online advertiser so far this year, writes Brand Republic. Out of 16,300 campaigns Microsoft ran 104, followed by Hewlett Packard (75 campaigns) and O2 (67 campaigns). In total the top...

UK has most active online population in Europe

New figures for April from comScore show that UK internet users spend the most time per month online, averaging 34.4 hours per user, writes Brand Republic. comScore’s study tracked 16 countries across Europe and also found that the UK had the highest average...

Google buys FeedBurner

Google has gone shopping again this month, this time purchasing RSS distribution firm FeedBurner, writes ClickZ. The purchase will enable Google to expand its AdSense network by placing ads on FeedBurner’s database of over 430,000 feeds. Terms have not been...

eBay buys StumbleUpon for £35m

eBay has bought StumbleUpon for $75m (£38m) in cash, writes Netimperative. StumbleUpon recommends content, websites and other online information to its members based on votes from other users with similar interests. StumbleUpon currently has 2.3m registered users and...

Fox hunts Photobucket and Flektor

Fox Interactive Media (FIM) has acquired both Photobucket and Flektor, writes Netimperative. FIM (a division of News Corporation and MySpace owner) was reported to have offered $250m (£151m) for Photobucket at the beginning of May. Photobucket provides picture,...

Last.fm bought by CBS for £140m

CBS Corporation has bought UK-based social-networking music website Last.fm for $280m (£140m), writes Netimperative. Last.fm currently has over 15m active users and helps users to find and connect with other people with similar tastes in music. Users can also build...

Facebook is UK’s fastest growing site in April

comScore World Metrix figures show that Facebook was the UK’s fastest growing site in April, writes New Media Age. Traffic to the site grew 38% to reach 3.7m (up 90% for March and April combined). Other social networking and sharing sites also did well: Bebo...

Yahoo! angling to buy Bebo

Yahoo! Is said to be working on a $1bn (£500m) takeover deal to buy social networking site Bebo, writes The Sunday Telegraph. Bebo, founded in 2005 by Michael Birch and his wife Xochi, is said to have turned down an offer from BT last year worth £300m. Viacom is also...

WPP buys 24/7 Real Media

24/7 Real Media has agreed to be bought by WPP Group for $649m (£328m) in a deal set to close in Q3, writes Netimperative. The move follows similar recent acquisitions in the industry including Google’s purchase of DoubleClick and Yahoo’s purchase of Right...

AOL snaps up ADTECH

AOL has bought a controlling interest in German ad-serving firm ADTECH, writes Brand Republic. The firm will operate as an independent and majority-controlled subsidiary of AOL’s Advertising.com division. ADTECH’s ad-serving platform provides a number of...

Demographic Breakdown of Internet Users January 2007

Unique Visitors, Age 15+ U.K. & U.S. Audiences * Mobile to PC User Index is defined as the percentage of Mobile Web users in each age bracket divided by the percentage of PC-based Internet users in the same age bracket. Differences in reach % may not be...

Leading UK Mobile Web Sites*

Unique Visitors, Age 15+ January 2007 U.K. Audience * Does not include operator landing sites such as O2 Active ** Mobile to PC Reach Index for a brand is defined as the brand’s reach among Mobile Web users divided by its reach among PC-based internet users....

Leading US Mobile Web Sites*

Unique Visitors, Age 15+ January 2007 U.S. Audience * Does not include operator landing sites ** Mobile to PC Reach Index for a brand is defined as the brand’s reach among mobile Web users divided by its reach among PC-based internet users. Differences in reach % may...