What every marketer needs to know about big data

‘Big data’ has become the marketing buzzword of 2012. As more and more information about the world is stored digitally, some collections of data that are invaluable for marketers are simply too big for a company to process and analyse by conventional means. Jim...

Harvester runs mobile voucher campaign for iPhone users

UK restaurant chain Harvester has signed up as one of the first UK advertisers to distribute mobile vouchers using Apple Passbook. From October, customers who are using iOS 6 will able to use their iPhone device to download vouchers and send them directly to Apple...

EE to charge 4G customers extra £5 per month?

EE, the new mobile network set up by Orange and T-Mobile, is planning to charge customers about £5 per month on top of current contract costs to connect to its 4G network, according to a news report. The Times reports that the network, which goes live on October 30 ,...

BBC splits iPlayer with standalone online radio service

The BBC has launched ‘iPlayer Radio’ as part of an overhaul of its online audio content, splitting it from its TV content. The new service will see audio content taken out of the existing BBC iPlayer and instead offered as part of a separate service on...

iPad Mini ‘unveiled on October 17’ with 8 inch screen

Apple is reportedly launching a mini version of the iPad this month, as the firm looks to fend of increasing competition from the likes of Amazon, Google and Samsung in the growing mini-tablet market. Apple is expected to introduce the iPad mini on October 17th...

Mobile consumption behaviour in Europe

51.3% of European mobile users have used a smartphone in the three month survey period ending July 2012, showing relatively high adoption of the technology. 83% of those surveyed utilised text messaging, making it the most popular. View larger...

Mobile consumption behaviour in the UK

The UK utilised text messaging more than any of the 5 European countries surveyed (91.6%) during the 3 month survey period ending July 2012. External apps were popular in the UK with a 56.9% usage rate, exceeding the European average by more than 11%. Mobile gaming in...

Android catching iPad in US tablet market

One in four US adults now owns a tablet computer, with Android catching Apple’s iOS iPad, according to a new report. The study, from the Pew Internet and American Life Project indicates that about two-thirds of those who own tablets bought them in the last year. Apple...

Google’s Motorola buys facial recognition firm Viewdle

Google-owned Motorola has bought Viewdle, a company specialising in facial recognition technology. Terms of the deal have not been disclosed, but Google is estimated to be paying around $30 to $45 million. In a statement, Motorola said it’s been working with Viewdle...

Mobile consumption behaviour in France

Mobile users in France were least likely to play games on their phone, with only 16% using the function. This is over 21% less than the UK, which used mobile gaming functions the most. French users also engaged the least with external applications with only 39.6% of...

Mobile consumption behaviour in Germany

Of all the countries surveyed, German mobile phone users are least likely to access a social network or blog via their handset with 24.3%. Users also showed the lowest percentage of people who used a smartphone during the three month survey period ending July 2012...

Microsoft revamps MSN with own news operation

Microsoft is launching its own news services, MSN News as part of its new re-designed MSN portal. The new-look MSN site will be exclusive for Windows 8 and will be available for Internet Explorer 10 users by the end of October. MSN for Windows 8 is claimed to offer...

Mobile consumption behaviour in Italy

Accessing social networks and blogs proved to be the least popular function in Italy with only 27.4%. Text messaging was by far the most popular mobile function for Italy with 82.3%, exceeding all other functions by over 40%. View larger...

Mobile consumption behaviour in Spain

Spain showed the highest percentage of people using smartphones over the three month survey ending July 2012 with 60.3%. Out of the 5 European countries surveyed Spain showed the highest usage levels when it came to listening to music on a mobile phone with 38.1%....

European mobile phone habits revealed

Brits are the most avid texters and web surfers, while Spain has the highest smartphone penetration, according to new research looking at mobile phone usage across the leading 5 countries in Europe The table below shows comScore’s July 2012 mobile benchmark data,...

Barnes and Noble brings Nook tablet to UK

Barnes & Noble plans to launch new Nook tablets alongside its e-readers in the UK later this year, as the book retailer looks to take on the likes of Apple, Amazon and Google in the growing market. The Nook tablet is smaller than rivals at 7 inches, and is also...