One of the most prestigious awards for young talent trying to get a foothold in the data and marketing industry has been won by Jack Brodie and Brodie Childs from Edinburgh Napier University.
Episerver has signed a definitive agreement to acquire Idio, a content personalisation and analytics platform powering the digital buying experience of some of the world’s largest enterprise organisations.
Shopper marketing specialist firm SMP is opening the doors on sister shop Melody, a global e-commerce agency to help brands win on Amazon.
The growing UK eSports sector is a huge opportunity for brands with 1.2m Brits watching eSports content this year and most open to sponsored content, according to new research.
A UK report looking into Russian interference into the 2016 EU referendum will not be published until after the election, despite claims that it could be released before.
Nielsen has launched a measurement solution to help advertisers evaluate the effectiveness of influencer marketing.
Freelance digital services platform, Fiverr is set to open a category store dedicated to PR talent from around the world.
Chinese tech giant Tencent has partnered with UK based AI company, Mirraid for to place ads in old movies, such as coffee cups and bus posters.
Despite the backdrop of Brexit, 53% of marketers across Europe have made expanding into new markets their top priority for 2020, according to new research.
Marketers are unaware of the risks of ad fraud on mobile advertising campaigns, with 41% not considering mobile ad fraud to be a threat to their ad spend.
The research from Couchbase surveyed 450 heads of digital transformation in enterprises across the U.S., U.K., France and Germany. It found that 73 percent of organizations have made “significant” or better improvements to the end-user experience in their organization through digital innovation.
Vodafone Business Ventures and Mencap are launching Connected Living, a scheme that aims to use internet of things (IoT) technology and connectivity to enhance the quality of life for people with a learning disability through bespoke software adapted to meet the unique needs of its users.
Disney UK and EMEA have teamed up with eight major brands including eBay, Hilton Hotels, Boots Soltan, Europcar, Kellogg’s, Albert Bartlett, Duracell and Babybel as part of its promotion for recently released Toy Story 4 film.
Google has teamed up with luxury fashion brand Stella McCartney and fashion innovation consultancy Current Global to develop a new supply chain tool.
More than two-thirds of high-net-worth individuals will be invested in cryptocurrencies in the next three years, reveals a new global poll.
Two-thirds of tech workers would leave their jobs over poor work-life balance, according to new research looking into six tech ‘personalities’ in the workplace to help address the IT skills gap.
Facebook used its annual F8 conference to announce its biggest redesign in a decade, including more emphasis on private chat groups, a ‘secret crush’ dating feature and new shopping tools for WhatsApp and Instagram.
Amazon is flooded with thousands of fake five-star reviews, an investigation published by consumer rights watchdog Which? has claimed.
The vast majority (74%) of UK retailers do not correctly attribute footfall to digital spend and 68% are unsure of the return on investment their most recent digital marketing campaign achieved, according to new research.
The EU’s new online copyright laws have passed their final hurdle by receiving approval from member states.
