Sep 24, 2015 | Mobile, South Africa, Unilever - Research, tips and news for marketers
South Africa may have one of the lowest maths literacy rates in the world, but it’s up there when it comes to tech literacy – the market boasts 86% mobile penetration. Using the latter to boost the former seemed a good opportunity – and laundry brand OMO, with a...
Sep 23, 2015 | Unilever - Research, tips and news for marketers
Positive mentions in social media really do directly result in more sales, according to research by Unilever, despite previous evidence to the contrary. Shawn O’Neal, the Unilever VP in charge of marketing analytics, told a conference on Sept. 17 about research that...
Aug 28, 2015 | Brazil, CPG, Online advertising, Online video, Unilever - Research, tips and news for marketers
Unilever’s deodorant brand Axe has taken a novel approach to video ads in Brazil, using a ‘Romeo and Juliet’ video ad that can be served programmatically with a massive 100,000 variations, depending on a user’s interests. AXE. Romeo Reboot Manuel | Trailer...
Aug 27, 2015 | CPG, Online video, Unilever - Research, tips and news for marketers, Viral and buyrals
Unilever has started a new ‘Selfmaker’ campaign from AXE that showcases men who have made their dreams a reality. The series of YouTube videos kicks off with the release of a manifesto video that defines the Selfmaker archetype – a guy who doesn’t just climb the...
Aug 24, 2015 | Digital marketing skills, Unilever - Research, tips and news for marketers
Digital start-ups are being urged to sign up to the latest Collider accelerator programme, an initiative backed by brands including Unilver hunting for the next big things in marketing technology. Just a week remains for founders to apply for the Collider15 Autumn...
Jul 28, 2015 | China, E-commerce and E-retailing, Unilever - Research, tips and news for marketers
Chinese ecommerce giant Alibaba and Unilever have partnered to enable the international FMCG group to reach more Chinese consumers. The tie-up will go beyond product sales to encompass innovation and collaboration across a wide range of applications and logistics....
Jul 28, 2015 | CPG, FMCG digital marketing food and beverages, Social media, Unilever - Research, tips and news for marketers
Unilever has launched it ‘Make my Magmum’ pop-up store to London, backed by a social media campaign showing off people’s creations. My Magnum Experience: Strawberry Chocolate, Rose Petals & Honeycomb #MagnumLDN #CoventGarden...
Jun 26, 2015 | Content marketing, Unilever - Research, tips and news for marketers
Vice has struck a multi-year deal with Unilever to support the launch of its new female-focused channel, Broadly. The partnership will see Unilever brands such as Dove and Vaseline sponsor and co-create content for the channel, which will launch in August and exist on...
Jun 25, 2015 | CPG, FMCG digital marketing food and beverages, Online advertising, Unilever - Research, tips and news for marketers
Keith Weed, chief marketing and communications officer, Unilever, returned to the main stage of the Cannes Lions this year to emphasise ‘marketing to people’. Weed based his presentation on learnings from conversations with over 20 C-suite thought leaders from the...
Jun 19, 2015 | China, CPG, E-commerce and E-retailing, Unilever - Research, tips and news for marketers
Unilever has struck a deal with JD Worldwide, a cross-border e-commerce platform linked with Chinese web giant Tencent, as the FMCG conglomerate looks to expand its online presence in the Asia Pacific region. The deal grants Unilever the chance to open a store on the...
May 26, 2015 | Mobile, Unilever - Research, tips and news for marketers
Unilever has crowned UK digital firm Glimr the winner of its international Scale Up competition at the Digital Shoreditch festival in London. Tech City startup Glimr, whose technology aims to help brands build a one-to-one relationship with consumers using offline...
May 26, 2015 | Digital marketing skills, Unilever - Research, tips and news for marketers
Unilever Ghana has deployed a mobile app to help the company manage its inventories through precision sales and distribution of products. LeverEdge is a custom-made software installed on smartphones and other hand-held devices of Unilever sales force. Using GPS...
Apr 27, 2015 | E-commerce and E-retailing, Unilever - Research, tips and news for marketers
Unilever is targeting a 40% boost in online sales during 2015 as it hastens efforts to encourage shoppers to buy online With consumers increasingly tapping technology for their purchases Unilever is following rivals such as Mondelez, in shifting its marketing budgets...
Apr 1, 2015 | CPG, Facebook marketing, FMCG digital marketing food and beverages, Online advertising, Online video, Unilever - Research, tips and news for marketers
Unilever brand Hellmann’s is launching a new £15m campaign, taking its slogan from a Facebook fan comment. The brand has used a Facebook post from a fan posted earlier this year, that proclaimed the brand’s mayonnaise was “One Of The Greatest Things Ever Created”....
Apr 1, 2015 | CPG, Digital marketing skills, Unilever - Research, tips and news for marketers
Unilever Foundry and Lions Innovation are partnering to launch “Foundry 50 at Cannes” – a search for the world’s top 50 marketing technology startups that are innovating to help brands better connect, engage and relate with people. The Foundry 50 will be chosen by a...
Mar 26, 2015 | India, Online advertising, Unilever - Research, tips and news for marketers
Coca-Cola has been named the world’s top brand by trade body WARC, while Unilever has won the number-one spot in the organisation’s ranking of global advertisers. The rankings are based on the performance by brands, brand owners and agencies in various...
Feb 24, 2015 | Content marketing, Online video, Unilever - Research, tips and news for marketers
Guardian News & Media has launched a new initiative aimed at proving to nervous advertisers that native ads do work, with Unilever the first brand to sign up. As native ads have grown in popularity, many brands are unsure of the best ways to execute and measure...
Feb 20, 2015 | Social media, Twitter marketing, Unilever - Research, tips and news for marketers
Dove has teamed up with Twitter to launch a new campaign for Oscar night, promoting self-esteem as part of its ‘real beauty’ message. According to research conducted by the Unilever brand, criticism about celebrities is at an all-time high during the Oscars and...
Feb 3, 2015 | Online video, Unilever - Research, tips and news for marketers, Viral and buyrals
At last Sunday’s Super Bowl, NBC charged an eye-watering $4.5m for a 30-second TV spot- so brands have to use their time very wisely and adopt digital channels to amplify their message. We look back at the eight best (and one of the worst) Super Bowl ads of...
Jan 20, 2015 | CPG, FMCG digital marketing food and beverages, UK, Unilever - Research, tips and news for marketers
Collider, the initiative to help startups boost their businesses via access to top UK firms, has selected the nine ‘Madtech’ startups to participate in the Class of 2015. The scheme is supported by twelve of the UK’s largest brands and agencies in...
