Unilever makes peace with CND over logo
Unilever is donating to the Campaign for Nuclear Disarmament (CND) for use of its iconic symbol, after pressure from peace campaigners over its latest Axe and Lynx ‘Peace’ adverts. Unilever has used the CND logo to brand its new Lynx Peace range of deodorant, shampoo...Unilever expands Project Sunlight campaign with short film
Unilever has expanded its Project Sunlight sustainability initiaitive with a new summer campaign, with a new short film, “The Way Kids See It”. Directed by Daniel Gordon, a BAFTA and British Independent Film Awards nominee, the ‘Way Kids See It’ film features children...Top digital marketing data and case studies this week
Here are the top digital marketing data and case studies that caught our eye. Which 16 brands get a billion customers a year? Only 16 global FMCG brands were chosen by consumers more than one billion times last year, with local brands growing twice as fast as global...Which 16 brands get a billion customers a year?
Only 16 global FMCG brands were chosen by consumers more than one billion times last year, with local brands growing twice as fast as global ones, according to new research. The Kantar Worldpanel’s Brand Footprint study looked at the 50 ‘most chosen’ global FMCG...Unilever woos Indian villagers with free mobile music
Unilever is offering free Bollywood music to 350 million villagers in India, to promote its Lifebuoy soap and Fair & Lovely skin cream products. Hindustan Unilever started the service in October last year in Bihar, one of India’s poorest states, and has since...Magnum celebrates 25th anniversary with ‘biggest party on the Internet’
Unilever is marking the 25th anniversary of its ice cream brand with a £13m marketing campaign, including an online competition. The campaign marks Unilever’s biggest marketing investment in its flagship brand to date, and spans TV, outdoor, digital and PR. Activity...April Fools’ round-up: HTC’s Gluuv, Vegemite Energy drink and Google’s Pokemon challenge
April Fool’s Day has become a major event in the digital calendar, with many brands and media owners creating elaborate pranks to show off their funny side (and get plenty of social media shares and column inches in the process). We’ve put together some of the best...Unilever signs up to new programmatic mobile marketing platform
Unilever is embarking on a new programmatic mobile marketing drive in partnership with Brandtone. Watch a demonstration of how Brandtone works below: Brandtone Konnect from Brandtone on Vimeo. Unveiled at Mobile World Congress in Barcelona, the Konnect platform lets...Unilever takes Go Global digital drive to next stage
Unilever has expanded its Go Global digital marketing incubator initiative at this year’s Mobile World Congress, aiming to help small to medium-sized, established businesses to expand their global reach. At this year’s mobile event, the FMCG giant selected seven...Unilever begins native ad project with The Guardian
Unilever has become the first brand to sponsor The Guardian’s latest foray into native ads, with content centred around sustainable living. Guardian Labs is a branded content and innovation agency – which offers brands new ways to tell their stories and engage...Unilever ties with WPP for multi-channel shopper marketing tools
WPP has struck a deal with Unilever in the US, that will see the ad giant provide customised shopper marketing tools for the FMCG brand. Under the terms of the deal, a new WPP group called Team Unilever Shopper will provide Unilever US with customised shopper...Tumblr to become Yahoo’s native ad server
Yahoo will start to use Tumblr as a native ads server, with the popular blogging platform hosting sponsored content from brands, according to a news report. In an interview with Ad Age, Ned Brody, Head of the Americas at Yahoo, said that Yahoo is working on a new way...Video viral of the week: Axe gets serious with ‘Make Love Not War’ video
In a surprise move, Axe has ditched its playboy image with a serious message for this year’s Super Bowl commercial slot to push its new ‘Peace’ fragrance. See why it’s our video viral of the week below… Watch the extended ‘Call to Arms’ ad here: The brand, often known...Rise of digital product placement: Mirriad gives new value to old TV shows
Mirriad has made a series of high-profile hires, as the agency continues to expand its digital product placement that lets brands retroactively place their adverts into old TV reruns. Watch this video explaining how Mirriad’s digital product placement tool works...Samsung named ‘social brand of the year’
Samsung has been named as the social brand of the year according to Unruly after amassing 7.3 million shares of its videos. The brand rose seven places from last year to take the top spot, while Geico came in second with 4.9 million shares, ahead of Dove at 4.5...Axe hypes super bowl ad return on Facebook
Unilever’s AXE is following up last year’s Apollo Super Bowl campaign with a 30-second television commercial during 2014’s finals. The company advised consumers to “follow Axe on Facebook and Twitter” in the days leading up to the Super Bowl for more...Unilever helps digital marketing firms ‘Go Global’
Unilever announced the launch of Go Global, a program that aims to partner innovative digital companies which are ready for international expansion, with seven of Unilever’s global flagship brands. Unilever will contribute $100,000 in cash, mentorship and in-kind...Viral video marketing case studies – the best virals of 2013
Along with the Harlem Shakes, singing astronauts and twerking fails, 2013 was another big year for viral video marketing case studies. From the emotionally powerful (Dove’s ‘Sketches’ and Skype’s ‘Born Friends’ ) to the very risky (Durex’s ‘Fundawear’ and Kmart’s ‘Ship My Pants’) there’s been a wealth of great online marketing ads that got many people sharing. This year also saw the introduction of Twitter’s Vine videos – with Lowes and Tide leading the 6-second format with smart and engaging ads. To round off the year, we’ve put together our 25 favourite virals for your viewing pleasure…
