There has been a huge impact celebrity influencers and social media has on driving millennials to be more active gardeners.
Only 1 in 4 of award-winning creative ads delivers brand impact according to analysis of this year’s Cannes Lions winners
Google has released a huge database of deepfake videos, created using paid actors, designed to help systems detect fake videos that could be used to spread disinformation
FMCG giant Kerry Foods is launching a new £3m marketing campaign to raise awareness of its entire Strings & Things range as well as highlight the recent Cheeshapes product lunch.
YouTube has released its Bumper Ads Leaderboard, which showcases the top 10 six-second adverts that people loved this year.
A tweet from a teenager has gone viral after she apparently used her smart fridge to post on Twitter after her mother confiscated her phone, giving the electronics brand LG a social media buzz in the process.
The UK’s viewing habits are rapidly changing, with a drop in peak time terrestrial TV viewing and around half of homes now subscribing to TV streaming services such as Netflix.
Mobile tech brand HONOR has today unveiled a two-part graffiti mural to make a statement against negative youth stereotypes.
Influencer fraud, where influencers pay for fake followers or engagement, is costing brands more than a billion dollars a year, according to a new study.
Over two-thirds (67%) of businesses are planning to make more than three videos this year, including explainer videos, according to new research.
Earlier this month, an Instagram influencer was penalised by the Advertising Standards Authority for promoting sleeping tablets to her 37,000 followers.
Instagram is rolling out a new feature to hide the ‘like’ count from users in seven new countries to “remove pressure” on users.
Adidas has sparked social media buzz this week, after the star of its latest social media campaign, singer Grimes revealed a training regime that includes deprivation tanks, astro-gliding to other dimensions, and experimental surgery to remove the top film of her eye.
Sausage maker Heck faced a grilling on social media today, after they hosted UK Prime Minister candidate Boris Johnson and created a special ‘Boris Banger’ in his honour.
Facebook uses were given a rare behind-the scenes glimpse of how their photos are automatically tagged by the social network, when an outage showed text instead of their profile images.
The relentless pursuit of ‘likes’ is over, as under 30 year olds seek deeper relationships away from the social media monoliths, reveals the findings of ‘The New Rules of Social’, a new white paper by leading youth creative agency ZAK.
YouTube is launching a new campaign aimed at the advertising industry, giving people a glimpse into celebrity’s favourite videos and subscriptions.
Twitter has launched an investigation after Arsenal’s Adidas kit launch was hijacked by racist social media users.
As brands increasingly look to cash in on cultural TV phenomena such as Game of Thrones and Love Island, Lou Weiss, CMO of Shutterstock, looks at how brands can successfully jump on a trending moment, like Love Island, to create unique and awareness-driving content and help them cash-in on these moments.
ByteDance, owner of popular video app TikTok, has announced it now attracts over one billion monthly users across the world.