With the last ever Game of Thrones episode to hit screens this weekend, new research reveals Ikea, O2 and BT TV ads have been best at generating social buzz around the show.
The highest rated episodes according to IMDb also happen to be when major characters die or there is an epic battle scene, according to new research.
The use of the hashtag #ad has more than doubled, growing by 133% in a year, according to new research.
April Fool’s Day has become a major event in the digital calendar, with many brands and media owners creating elaborate pranks to show off their funny side (and get plenty of social media shares and column inches in the process). We’ve put together some of the best hoaxes from 2019’s pranksters for your viewing pleasure…
McVitie’s has launched a comedy hero film for its new Jaffa Cakes Nibbles campaign, ‘Jaffa Whaaaaat?’, starring popular TV star Joey Essex.
Ads with a low cognitive load – the mental effort required to process information – actually generate the highest levels of brand recall, according to new research.
The award for best ad during the Oscars went to Google, who’s one minute slot showed how Google Assistant could dramatically alter some iconic movie moments.
HyperX, the gaming division of Kingston Technology Company has launched a new ad campaign featuring music and web stars.
Payment provider and bank, Klarna, has collaborated with rapper and global pop culture icon, Snoop Dogg, to bring Klarna’s concept of “smoooth” to the next level.
YouTube has banned creators from depicting “dangerous challenges and pranks”, after a wave of incidents prompted by a viral challenge involving driving blindfolded pushed it to act.
YouTube has released its overall 2018 EMEA ads leaderboard, with an ad for a German property search website beating Nike and John Lewis for most engagement this year.
After six consecutive years of growth, UK marketing budgets have finally stalled in the final quarter of 2018, according the latest IPA Bellwether report.
The Consumer Electronics Show in Las Vegas has ended for another year, with 5G, bendy phones and modular TVs dominating conversations. We look at 10 of the biggest innovations from the event, from the practical to the weird….