Microsoft has integreated a ‘buy’ option into product searches on Bing, letting users skip vendor webpages and buy directly from the search page. The move means that brands will be able to purchase ads that include photos and pricing info from a variety of merchants. Pricing and availability information from individual merchants will appear alongside [...]

Microsoft has integreated a ‘buy’ option into product searches on Bing, letting users skip vendor webpages and buy directly from the search page.


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The move means that brands will be able to purchase ads that include photos and pricing info from a variety of merchants.
Pricing and availability information from individual merchants will appear alongside standard search results in Rich Captions.
Product details, specifications, and reviews are also included alongside the results to make finding what you need to faster. Related searches and what other people searching for the product you looked up searched for also appear.
For example, if a user searches for a “dslr camera”, a category snapshot will appear that shows some of the top DSLR cameras currently available. Once a user clicks on a specific product, they’ll be prompted with a carousel showing off related products.
The new updated Bing Product Search tool will be rolled out over the next few months.
Read more in the company blog here

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