The company is unifying its two brands for consistency and simplicity ahead of its global expansion in H2, and will now operate its entire platform under one brand name.
LTK created the technology that influencers use to drive online retail sales across all of their channels on the web.
Influencers use LTK’s proprietary technology platform to create, manage and grow their own ecommerce shops.
To date, global brands have invested more than $1 billion in creator content through LTK campaigns, collaborations and commissions-on-sales, and there has been a 90% increase in UK brands approaching LTK to plan and execute their data-led influencer marketing at scale since Covid-19.
In addition to releasing significant enhancements to its LTK shopping app, the company continues to give its 5,000 retailers of all sizes and budgets access to LTK’s network of more than 100,000 influencers. This enables brands such as Missguided, Selfridges, Harvey Nichols and MATCHESFASHION to leverage LTK’s end to end management and scalability for full-funnel influencer marketing collaborations across all channels, including the LTK shopping app, with access to real time performance for detailed measurement.
“As a B2B2C platform that uniquely serves all sides of the creator commerce experience, it was important that we unify our business under a singular brand to further expand our clients’ opportunities,” said Amber Venz Box, co-founder and president of LTK. “We’ve spent the last six months investing in world-class talent, adding more than 100 new employees in 2021 alone. Our focus now is on innovation and speed. We’re developing new technology and features that propel our clients and we are scaling the most dynamic and efficient online shopping experience powered by influencers.”
The company rebrand will take effect in the UK and US immediately and will also roll out to other global markets, including Germany, France, Australia, China, South Korea and Brazil imminently, where LTK services and its shopping app will be localised for regional brands and influencers later this year.